69 Best Consumer Products Startups to Watch in 2025

The Definitive Seedtable Ranking of Consumer Products Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 1,494 start-ups with an aggregate funding of $21.2b. The average funding per company in this subset is $306.7m.

Last update to the database: Feb 18, 2025. See changelog.

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5

Funding Rounds

$72.2m

Money raised

Arzeda is a biotechnology and software company designing custom microorganisms for industrial applications through computational enzyme design, protein optimization, and metabolic engineering.

Key people:

4

Funding Rounds

$230.0m

Money raised

Humane develops and commercializes consumer hardware, software, and services.

4

Funding Rounds

$168.2m

Money raised

BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers, and premium rugged cables.

Location:

Key people:

11

Funding Rounds

$1.9b

Money raised

Impossible Foods is a plant-based meat company making meat and dairy products that are made to look and feel like animal products by manufacturing heme, the oxygen binding molecule found in blood, using engineered yeast grown in bioreactors.

5

Funding Rounds

$236.7m

Money raised

A genetic medicine company that build data platforms using synthetic biology, artificial intelligence and genetic medicine for the development of medical therapies.

Key people:

20

Funding Rounds

$3.8b

Money raised

Klarna is a financial technology company providing e-commerce payment solutions for merchants and shoppers.

Location:

Key people:

9

Funding Rounds

$81.5m

Money raised

Kasisto is a company that develops conversational AI for financial institutions.

Location:

Key people:

4

Funding Rounds

$8.5m

Money raised

CUJO AI is a network intelligence software company.

7

Funding Rounds

$711.5m

Money raised

Perfect Day Foods (formerly Muufri) engineered yeast capable of producing the proteins found in cows milk. They use these proteins to make their own line of animal-free dairy products.

Key people:

4

Funding Rounds

$118.5m

Money raised

Juicero was a company founded in 2013 that produced and sold an expensive juicer called the Juicero Press, along with fresh produce packets. The company closed after it received extensive negative press regarding its simplistic machine in contrast with its high cost.

4

Funding Rounds

$1.5m

Money raised

Aura Vision is an AI computer vision company for generating insights into shop floors. Aura Vision uses existing security cameras in stores to provide customer demographics and behavior data.

9

Funding Rounds

$20.3m

Money raised

New Wave Foods is a biotechnology company developing plant-based shellfish food products. The company is based out of San Francisco, California and was founded in 2015 by Dominique Barnes and Michelle Wolf.

1

Funding Rounds

$12.5m

Money raised

A bio-based chemical manufacturer focusing on human and animal nutrition, health, and materials markets.

14

Funding Rounds

$254.3m

Money raised

Nanosys designs and manufactures nanotechnology materials to improve display color performance and batteries.

10

Funding Rounds

$930.0m

Money raised

Tempus, a technology company advancing precision medicine through the practical application of artificial intelligence in healthcare.

7

Funding Rounds

$83.0m

Money raised

Molecular Assemblies, Inc. is an enzymatic DNA synthesis technology founded in 2013 by Curt Becker, Bill Efcavitch and William Efcavitch.

4

Funding Rounds

$390.0m

Money raised

An Israeli startup company that is working to make sustainable "animal-free" cell-based meat products available at the local level by adapting the distributed manufacturing model

Key people:

8

Funding Rounds

$220.0m

Money raised

Just, Inc. (formerly known as Hampton Creek) is a food technology company developing and selling plant based food products around the world.

Location:

Key people:

1

Funding Rounds

$1.0m

Money raised

Mophie is a California-based technology company founded by Ben Kaufman.

4

Funding Rounds

$119.8m

Money raised

Aleph Farms is an Israeli cellular agriculture start-up founded by Didier Toubia and Shulamit Levenberg in 2017 developing technologies for culturing meat products into 3D structures.

Location:

Key people:

6

Funding Rounds

$898.4m

Money raised

Wise, previously TransferWise, is a company that offers money transfers services founded by Kristo Käärmann and Taavet Hinrikus.

4

Funding Rounds

$580.8m

Money raised

Upside Foods is a San Francisco-based company making cultured meat products. The company was founded by Uma Valeti, Nicholas Genovese, and Will Clem.

9

Funding Rounds

$331.1m

Money raised

Modern Meadow is a biotechnology company using cellular agriculture and biofabrication to manufacture bioleather, "Zoa", out of cultured animal free collagen mixed with natural and man made materials.

4

Funding Rounds

$295.0m

Money raised

Califia Farms makes plant-based dairy products (primarily almond based) such as plant-based milks, plant-based creamers, juices, and dairy-free probiotic yoghurts. The company was founded in 2010 by Greg Steltenpohl and is located in San Joaquin Valley, California.

6

Funding Rounds

$399.8m

Money raised

Human Longevity is a genomic-based, health intelligence company empowering proactive healthcare and enabling a life better lived.

Key people:

1

Funding Rounds

$100.0k

Money raised

Lazarus 3D provides medical training and surgery rehearsal services through their soft-tissue 3D printed models built using MRI or CT images of patient anatomy.

5

Funding Rounds

$104.5m

Money raised

A cellular agriculture company making fresh and frozen cultured seafood products.

Key people:

9

Funding Rounds

$1.3b

Money raised

Back Market is an online refurbished goods marketplace connecting consumers with sellers of electronic devices.

Location:

Key people:

1

Funding Rounds

Hylio is a technology company making drones for aerial crop spraying.

8

Funding Rounds

$3.4b

Money raised

Magic Leap is an augmented reality company developing hardware and software for enhanced AR experience.

7

Funding Rounds

$114.3m

Money raised

Geltor is a cellular agriculture company making essential proteins, such as collagen and gelatin, using microbes in their own bio-fermentation recombinant protein production facility.

Key people:

3

Funding Rounds

$21.5m

Money raised

RoosterBio is a biotechnology company located in Frederick, Maryland, founded by Jon Rowley in 2013 providing standardized stem cell products for R&D, clinical, and commercial use in the regenerative medicine industry.

9

Funding Rounds

$24.2m

Money raised

Seattle Food Tech is a food manufacturing technology and production company producing plant-based meats. They make plant-based food and plant-based chicken nuggets.

Key people:

6

Funding Rounds

$330.5m

Money raised

Casper is a memory-foam mattress retailer.

Industries:

Location:

Key people:

2

Funding Rounds

Integriculture is a Japanese cellular agriculture company making lab grown foie gras and other clean meat and cellular agriculture products. The company was founded in on October 23, 2015 and is located in Tokyo, Japan.

8

Funding Rounds

$175.0m

Money raised

Viridos is applying synthetic biology to microalgae for the production of products that address climate change and sustainability. Viridos is focused on producing algal biofuels and other sustainable resources from algae.

1

Funding Rounds

$8.1m

Money raised

Atoms makes shoes for everyday wear. Made with elastic laces, copper lining, breathable materials, and simple design.

Industries:

Key people:

6

Funding Rounds

$324.5m

Money raised

MoneyLion is a mobile banking platform for borrowing, saving, and investing.

2

Funding Rounds

$26.4m

Money raised

Servify is a device lifecycle management platform, which integrates multiple OEM Brands and a sales and service ecosystem to deliver an after-sales service experience.

5

Funding Rounds

$191.8m

Money raised

The EVERY Company (formally Clara Foods) is a biotechnology company founded by two New Harvest community members David Anchel and Arturo Elizondo in 2014. The company is based out of San Francisco, California and manufactures animal- free proteins using using yeast bio-fermentation techniques fore use in food products.

1

Funding Rounds

$1.0m

Money raised

Jaagodeal is an online shopping platform in Bangladesh that was founded in 2018. It sells a wide range of products, including fashion, home goods, electronics, and beauty products.

Key people:

5

Funding Rounds

$68.7m

Money raised

AOBiome Therapeutics is a therapeutics company, based in Newton, Massachusetts and founded in 2013, that developed strains of Ammonia Oxidizing Bacteria (AOB) to administer live in treatments that address inflammatory conditions.

Key people:

3

Funding Rounds

$12.1m

Money raised

Artificial Intelligence company and FCA authorized mortgage lender in the UK helping renters purchase their first homes.

Location:

Key people:

8

Funding Rounds

$117.5m

Money raised

Locus Biosciences is a biotechnology company developing CRISPR-Cas3-engineered precision antibacterial products.

Key people:

5

Funding Rounds

$48.1m

Money raised

Spire is a company developing tags that provide health tracking including respiration, sleep, stress, activity, and pulse rate.

Location:

Key people:

1

Funding Rounds

$32.0m

Money raised

Air Protein is a Berkeley-based biotechnology company producing protein with microorganisms that are fed carbon dioxide in a mission to replace animal agriculture.

1

Funding Rounds

$25.0m

Money raised

Hungry Planet is a food technology startup company founded in 2016 by siblings Todd and Jody Boyman. Hungry Planet is located in St.Louis, Missouri, and produces plant-based meats. The company offers beef, Italian sausage, chorizo, chicken, pork, crab and turkey - available in chubs (ground), crumble and patties.

Key people:

6

Funding Rounds

$366.0m

Money raised

NotCo is a food science company located in Santiago, Chile, making plant-based Greek yogurt, milk, cheese and mayonnaise, with the help of their artificial intelligence software called Giuseppe.

2

Funding Rounds

$13.8m

Money raised

A biopharmaceutical company developing therapeutics to attack cancer stem cells.

2

Funding Rounds

$500.0k

Money raised

Ocean Hugger Foods is making a plant-based raw tuna substitute called Ahimi out of a mixture of 5 ingredients; tomatoes, filtered water, soy sauce, sesame oil, and sugar. The company is located in New York City, New York and was founded in 2015.

8

Funding Rounds

$204.2m

Money raised

Elvie is a London-based consumer electronics company making sexual health and pregnancy products for women.

Location:

Key people:

2

Funding Rounds

$3.2m

Money raised

SuperMeat is an Israeli biotechnology company, founded on December 15, 2015. SuperMeat is working to develop chicken meat products cultured from extracted chicken cells.

6

Funding Rounds

$4.6m

Money raised

Nanomedicine company developing vaccines and therapies with cell-specific targeting.

2

Funding Rounds

$192.0m

Money raised

Scipher Medicine is a precision immunology company that aims to match patients with their most effective therapy. Their proprietary platform, Spectra, combines AI and a network map of protein interactions in the human body to make predictions.

8

Funding Rounds

$13.7m

Money raised

Petcube is a technology company designing and developing hardware and software products for pets.

Location:

Key people:

6

Funding Rounds

$62.5m

Money raised

Avegant is California-based company developing display techologies for augmented reality experiences.

1

Funding Rounds

EpiBone is a biotechnology startup company developing bone reconstruction solutions using stem cells. Nina Tandon, Sarindr Bhumiratana, Gordana Vunjak-Novakovic, and Sidney Eisig founded EpiBone in 2013 and the company is headquartered in New York City, New York.

8

Funding Rounds

$459.7m

Money raised

Silicon Valley-based genetic engineering startup.

Key people:

3

Funding Rounds

$108.0m

Money raised

WayRay is a Moscow-based developer of holographic augmented reality technologies for the automotive industry.

Location:

Key people:

2

Funding Rounds

$12.0m

Money raised

CY Vision is California-based company developing computational holographic technology for cars.

3

Funding Rounds

$260.0m

Money raised

Ocrolus is a solution provider of automated document reviews in the financial services industry.

5

Funding Rounds

$57.1m

Money raised

Metabolon is a company developing metabolomics analytical methods and software for biomarker discovery

1

Funding Rounds

$490.0k

Money raised

One Planet Pizza is a company making plant-based pizza founded in 2016.

6

Funding Rounds

$120.0m

Money raised

Daily Harvest is a New York City-based company founded in 2015 by Rachel Drori.

Key people:

4

Funding Rounds

$84.5m

Money raised

SCiFi Foods (formerly Artemys Foods) is a company that makes and provides meat that is animal-free

5

Funding Rounds

$20.4m

Money raised

Shiok Meats is a Singapore-based cellular agriculture company focusing on making cultured seafood.

Location:

Key people:

7

Funding Rounds

$100.9m

Money raised

Trustpilot offers a validated and open review community through which consumers can learn about a business and how others have experienced their product and service, and businesses can understand consumers engagement with their products.

Location:

Key people:

6

Funding Rounds

$5.8m

Money raised

Bambuser is a Software-as-a-Service company specializing in interactive live video streaming for enterprises that offer live video shopping.

9

Funding Rounds

$973.2m

Money raised

Thumbtack is a company operating an online platform for finding and hiring workers for particular tasks.

Location:

Key people:

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