69 Best Lifestyle Startups to Watch in 2025

The Definitive Seedtable Ranking of Lifestyle Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 456 start-ups with an aggregate funding of $13.1b. The average funding per company in this subset is $189.4m.

Last update to the database: Feb 18, 2025. See changelog.

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20

Funding Rounds

$3.8b

Money raised

Klarna is a financial technology company providing e-commerce payment solutions for merchants and shoppers.

Location:

Key people:

8

Funding Rounds

$288.0m

Money raised

Viome is a longevity and preventative healthcare company that offers oral microbiome and gut microbiome testing services, founded by Deepak Savadatti and Naveen Jain.

Key people:

26

Funding Rounds

$1.1b

Money raised

GetYourGuide is a travel booking and planning platform.

Location:

Key people:

3

Funding Rounds

$30.6m

Money raised

A federally regulated financial exchange that allows investors to trade directly on the anticipated outcome of future events. It was founded in 2019 and is located in New York, New York.

Key people:

6

Funding Rounds

$330.5m

Money raised

Casper is a memory-foam mattress retailer.

Industries:

Location:

Key people:

6

Funding Rounds

$119.0m

Money raised

Zoe is a Boston and London-based company which builds software for tracking individuals' nutrition response patterns, as well as a mobile application for tracking COVID-19 symptoms.

Location:

Key people:

9

Funding Rounds

$852.6m

Money raised

Fetch Rewards is a mobile shopping platform for earning points and rewards on purchases.

Key people:

8

Funding Rounds

$93.0m

Money raised

HealthifyMe is a health and wellness company that makes digital solutions for consumers to help them track their diet and exercise.

Location:

Key people:

4

Funding Rounds

$42.1m

Money raised

Wander specializes in luxury vacation home rentals that offer stunning views, high-end amenities, modern workspaces, exceptional cleaning services, and round-the-clock concierge support.

Location:

Key people:

8

Funding Rounds

$204.2m

Money raised

Elvie is a London-based consumer electronics company making sexual health and pregnancy products for women.

Location:

Key people:

6

Funding Rounds

$189.9m

Money raised

Happy Money is the only financial company that combines psychology and money to help people live happier lives. We believe in long-term relationships with people, meeting them at every stage of their financial life, and maximizing their happiness along the way. What other financial products keep missing are the people. While they're focused solely on the numbers, we're focused on the intersection between a person's psychology and how they make financial decisions. Our team of research and clinical psychologists, data scientists, neuroscientists, designers, technology experts and financial services professionals, along with partners of the Happy Money Movement, work together to provide three primary experiences: Payoff, Joy and the Happy Money Score.

Key people:

1

Funding Rounds

$490.0k

Money raised

One Planet Pizza is a company making plant-based pizza founded in 2016.

5

Funding Rounds

$68.0m

Money raised

The Org is an online platform providing access to companies' organizational charts.

Key people:

4

Funding Rounds

$95.9m

Money raised

Olio is a London-based sharing company working to solve the problem of food waste and hunger.

Location:

5

Funding Rounds

$100.9m

Money raised

Holidu is building the search engine for vacation rentals. The startup also offers a software and service solution for vacation rental owners under the brand Bookiply.

Location:

Key people:

4

Funding Rounds

$51.3m

Money raised

Starcity is an American company that builds co-housing microapartments in which tenants pay for a private room with shared kitchens, bathrooms and other shared spaces.

Location:

Key people:

2

Funding Rounds

$6.3m

Money raised

Stix is a company providing mail-order pregnancy and fertility tests with discretion. It was founded in 2018 and is located in Philadelphia, Pennsylvania.

Key people:

1

Funding Rounds

$772.0k

Money raised

BYHtheirS key business facts and figures: - The only international hotel booking app which offers rooms by the htheir and allows you to choose check-in time and length of stay - More than 2,500 hotels are now available to book for microstays on the platform - Operates in Europe, Latin America and the Middle East - Available in over 50 countries and more than 600 cities - Most important markets – Europe and specifically Germany, UK, France, Italy and Spain - Widest hotel selection available in Barcelona, Madrid, Milan, Paris, Berlin, Rome, London, Frankfurt, Bogotá, Panama City, Dubai and Buenos Aires - Most recent market additions – Latin America and the Middle East, launched in June 2017 - The platform has processed over 200k transactions - Mainly used by international business travellers

Location:

Key people:

1

Funding Rounds

Proven Skincare is a company founded by Amy Zaoshi Yuan.

4

Funding Rounds

$10.9m

Money raised

Mashroom is a London-based rental platform for landlords and tenants.

1

Funding Rounds

$100.0m

Money raised

Foundry is an Austin-based company focusing on the launch and development of brands.

Industries:

Location:

6

Funding Rounds

$17.2m

Money raised

Bombay Shaving Company is a self-grooming brand based in India.

Location:

Key people:

5

Funding Rounds

Health optimization company that uses artificial intelligence to help people find and adhere to a precise eating plan based on their personal goals and preferences.

6

Funding Rounds

$234.5m

Money raised

Brainly is an educational technology company based in Krakow, Poland founded in 2009 by Michał Borkowski, Łukasz Haluch and Tomasz Kraus.

Location:

Key people:

1

Funding Rounds

$80.0m

Money raised

FabFitFun is a company founded in 2010 by Sam Teller, Michael Broukhim, Daniel Broukhim and Katie Kitchens.

Key people:

2

Funding Rounds

$42.5m

Money raised

Spot Insurance is an Austin, Texas-based injury insurance company.

3

Funding Rounds

$17.0m

Money raised

8fit is a health and fitness platform founded in 2014 by Pablo Villalba Villar.

Industries:

Location:

1

Funding Rounds

$4.0m

Money raised

Hinge is a company founded in 2002 by Justin McLeod.

8

Funding Rounds

$1.2b

Money raised

Fab is a New York-based company founded in 2011 by Jason Goldberg.

Location:

Key people:

9

Funding Rounds

$2.1b

Money raised

Getir is a technology company that provides on-demand delivery services.

Location:

Key people:

1

Funding Rounds

$2.1m

Money raised

Paribus is a software company providing a platform where consumers can purchase goods and monitor prices. It participated in the S15 cohort of Y Combinator.

Location:

Key people:

4

Funding Rounds

$186.3m

Money raised

Wine app and online marketplace offering personalized wine recommendations.

1

Funding Rounds

Octane is a financial technology company that focuses on providing financing solutions for recreational purchases.

10

Funding Rounds

$199.2m

Money raised

Platform for managing bank accounts and personal finances.

2

Funding Rounds

$28.5m

Money raised

Inspirato is a Denver-based company founded in 2011.

Location:

4

Funding Rounds

$72.2m

Money raised

Levels is a technology company developing a wearable device and a platform to monitor metabolic health.

Industries:

Key people:

1

Funding Rounds

$460.0k

Money raised

Looking for an adventure on a budget? Barcelona-based FlyKube, a 'surprise' travel startup, offers travel packages starting from just €99 per person for a theyekend getaway - including flight and hotel accommodations.

4

Funding Rounds

$200.0m

Money raised

OTA Insight is an empowering smarter revenue and distribution decisions founded in 2012 by Gino Engels.

2

Funding Rounds

$9.0m

Money raised

A mobile fitness app with interactive training programs world's best personal trainers at your fingertips - anytime, anywhere.

2

Funding Rounds

$31.0m

Money raised

Billie is an American e-commerce company that manufactures and sells razors marketed directly toward women.

3

Funding Rounds

$158.0m

Money raised

Vida pairs users with their own health coach and program.

1

Funding Rounds

$2.8m

Money raised

Mighty Health provides a personalized and digital health coach for people with heart disease to improve their health and reduce the risk of cardiac events.

Industries:

Location:

Key people:

3

Funding Rounds

$238.0m

Money raised

Online marketplace connecting buyers and sellers of luxury watches.

Industries:

Location:

Key people:

5

Funding Rounds

$3.0m

Money raised

Orbisk delivers innovative solutions for the world food system to reduce food waste.

Location:

Key people:

1

Funding Rounds

$30.0m

Money raised

ifeel combines its AI-potheyred proprietary platform and clinical research with licensed psychologists to provide users with a new way of managing their emotional theyllbeing from self-care up to live therapy sessions.

4

Funding Rounds

$4.7m

Money raised

Hellotickets is a ticketing platform for leisure and cultural events founded in 2016 by Jorge Díaz Largo.

4

Funding Rounds

$8.5m

Money raised

Wellthy Therapeutics is an artificial Intelligence company founded in 2015 by Aradh Pillai, Abhishek Shah, Maaz Shaikh and Prayat Shah.

7

Funding Rounds

$205.4m

Money raised

Platform providing branded ordering apps and websites for quick service delivery and takeout restaurants.

Location:

Key people:

7

Funding Rounds

$34.4m

Money raised

BodyMedia is a Pittsburgh-based company founded in 2001 by Ivo Stivoric.

Location:

Key people:

2

Funding Rounds

$18.0m

Money raised

Openbravo is a platform offering open source business management applications founded in 2006 by Name.

2

Funding Rounds

$6.8m

Money raised

LockerDome is an advertising platform founded in 2008 in St. Louis, Missouri, by CEO Gabe Lozano.

2

Funding Rounds

$7.7m

Money raised

Eve Biomedical is a biotechnology company founded in 2010.

2

Funding Rounds

$17.0m

Money raised

Peanut is a software company that has created a mobile application to connect mothers so they can discuss various aspects of motherhood.

1

Funding Rounds

$350.0k

Money raised

Operator of an apparel brand intended to create eco-friendly clothes for men and women. The company's brand focuses on using natural fibers, renewable resources, and recycled materials that include organic cotton, linen, wool, and recycled polyester, enabling customers to have access to a wide variety of sustainable clothing.

Location:

Key people:

4

Funding Rounds

$31.2m

Money raised

Platform offering all-in-one guest experience management for modern restaurateurs.

Location:

Key people:

1

Funding Rounds

$75.4m

Money raised

GOQii’s goal is to enable people across the world to “be the force” to unleash their untapped potential.

Key people:

2

Funding Rounds

$31.7m

Money raised

Cuyana is a e-commerce and women's fashion brand focused on women's essentials.

Industries:

Location:

Key people:

7

Funding Rounds

$78.9m

Money raised

Brigad ⚡️ is a freelancer marketplace for hospital and care workers founded in 2015.

2

Funding Rounds

$22.3m

Money raised

TomboyX is a Seattle-based company founded in 2012 by Fran Dunaway.

Industries:

Location:

Key people:

4

Funding Rounds

$46.0m

Money raised

PopSugar is an american media and technology company founded in 2006 by Brian Sugar.

Location:

Key people:

2

Funding Rounds

$6.5m

Money raised

Lodgify is a Barcelona-based company founded in 2012.

3

Funding Rounds

$51.5m

Money raised

Nykaa is a Mumbai-based company offering a consumer technology and e-commerce platform.

Industries:

Location:

Key people:

5

Funding Rounds

$38.4m

Money raised

Lifesum is a digital fitness platform founded in 2013.

Location:

1

Funding Rounds

$15.0k

Money raised

Foodzie is a San Francisco-based company founded in 2008 by Virginia Bauman, Rob LaFave and Emily LaFave.

Location:

Key people:

1

Funding Rounds

All the benefits of fasting, none of the hunger.

4

Funding Rounds

$39.5m

Money raised

Diem is a new social media platform designed inclusively for women & non-binary folks.

1

Funding Rounds

$10.0m

Money raised

Second Nature is a smartphone application that coaches and motivates diabetes patients to live a healthier lifestyle. OurPath is a lifestyle improvement programme, proven to help people reduce the risk and complications of type 2 diabetes.

Location:

1

Funding Rounds

$6.0m

Money raised

GuestReady is a **Platform for managing short-term rental properties founded in 2016 by Alexander Limpert, Patrick Degen, Bertrand Desies and Idzwan Tan.

Location:

Key people:

3

Funding Rounds

$17.2m

Money raised

Hosco empotheyrs the hospitality industry by connecting, inspiring, and providing opportunities to all its professionals around the world.

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