69 Best Lifestyle Startups to Watch in 2025

The Definitive Seedtable Ranking of Lifestyle Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 466 start-ups with an aggregate funding of $14.3b. The average funding per company in this subset is $207.6m.

Last update to the database: Feb 18, 2025. See changelog.

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Klarna logo

Klarna

Klarna is a financial technology company providing e-commerce payment solutions for merchants and shoppers.

20

Funding Rounds

$3.8b

Money raised

Viome logo

Viome

Viome is a longevity and preventative healthcare company that offers oral microbiome and gut microbiome testing services, founded by Deepak Savadatti and Naveen Jain.

8

Funding Rounds

$288.0m

Money raised

Kalshi logo

Kalshi

A federally regulated financial exchange that allows investors to trade directly on the anticipated outcome of future events. It was founded in 2019 and is located in New York, New York.

3

Funding Rounds

$30.6m

Money raised

Casper (company) logo

Casper (company)

Casper is a memory-foam mattress retailer.

6

Funding Rounds

$330.5m

Money raised

Zoe (health science company) logo

Zoe (health science company)

Zoe is a Boston and London-based company which builds software for tracking individuals' nutrition response patterns, as well as a mobile application for tracking COVID-19 symptoms.

6

Funding Rounds

$119.0m

Money raised

Fetch Rewards, Inc. logo

Fetch Rewards, Inc.

Fetch Rewards is a mobile shopping platform for earning points and rewards on purchases.

9

Funding Rounds

$852.6m

Money raised

Gymshark logo

Gymshark

Gymshark is a fitness apparel, manufacturer & online retailer based in the United Kingdom.

1

Funding Rounds

$200.0m

Money raised

HealthifyMe logo

HealthifyMe

HealthifyMe is a health and wellness company that makes digital solutions for consumers to help them track their diet and exercise.

8

Funding Rounds

$93.0m

Money raised

Wander logo

Wander

Wander specializes in luxury vacation home rentals that offer stunning views, high-end amenities, modern workspaces, exceptional cleaning services, and round-the-clock concierge support.

4

Funding Rounds

$42.1m

Money raised

Refinery29 logo

Refinery29

A digital media company focused on women and women's issues. It was founded in 2005 and is located in New York City. It was acquired by Vice Media in 2019.

4

Funding Rounds

$30.4m

Money raised

Elvie logo

Elvie

Elvie is a London-based consumer electronics company making sexual health and pregnancy products for women.

8

Funding Rounds

$204.2m

Money raised

Happy Money logo

Happy Money

Happy Money is the only financial company that combines psychology and money to help people live happier lives. We believe in long-term relationships with people, meeting them at every stage of their financial life, and maximizing their happiness along the way. What other financial products keep missing are the people. While they're focused solely on the numbers, we're focused on the intersection between a person's psychology and how they make financial decisions. Our team of research and clinical psychologists, data scientists, neuroscientists, designers, technology experts and financial services professionals, along with partners of the Happy Money Movement, work together to provide three primary experiences: Payoff, Joy and the Happy Money Score.

6

Funding Rounds

$189.9m

Money raised

One Planet Pizza logo

One Planet Pizza

One Planet Pizza is a company making plant-based pizza founded in 2016.

1

Funding Rounds

$490.0k

Money raised

The Org logo

The Org

The Org is an online platform providing access to companies' organizational charts.

5

Funding Rounds

$68.0m

Money raised

Olio logo

Olio

Olio is a London-based sharing company working to solve the problem of food waste and hunger.

4

Funding Rounds

$95.9m

Money raised

Holidu logo

Holidu

Holidu is building the search engine for vacation rentals. The startup also offers a software and service solution for vacation rental owners under the brand Bookiply.

5

Funding Rounds

$100.9m

Money raised

Starcity logo

Starcity

Starcity is an American company that builds co-housing microapartments in which tenants pay for a private room with shared kitchens, bathrooms and other shared spaces.

4

Funding Rounds

$51.3m

Money raised

Stix logo

Stix

Stix is a company providing mail-order pregnancy and fertility tests with discretion. It was founded in 2018 and is located in Philadelphia, Pennsylvania.

2

Funding Rounds

$6.3m

Money raised

BYHOURS logo

BYHOURS

BYHtheirS key business facts and figures: - The only international hotel booking app which offers rooms by the htheir and allows you to choose check-in time and length of stay - More than 2,500 hotels are now available to book for microstays on the platform - Operates in Europe, Latin America and the Middle East - Available in over 50 countries and more than 600 cities - Most important markets – Europe and specifically Germany, UK, France, Italy and Spain - Widest hotel selection available in Barcelona, Madrid, Milan, Paris, Berlin, Rome, London, Frankfurt, Bogotá, Panama City, Dubai and Buenos Aires - Most recent market additions – Latin America and the Middle East, launched in June 2017 - The platform has processed over 200k transactions - Mainly used by international business travellers

1

Funding Rounds

$772.0k

Money raised

Proven Skincare logo

Proven Skincare

Proven Skincare is a company founded by Amy Zaoshi Yuan.

1

Funding Rounds

M1 Finance logo

M1 Finance

M1 Finance is a neobank based in United States offering Personal accounts including a debit card, with all transactions being managed from an iPhone or Android application. M1 Finance currently accepts to open mobile bank accounts for residents of United States.

6

Funding Rounds

$323.2m

Money raised

Mashroom logo

Mashroom

Mashroom is a London-based rental platform for landlords and tenants.

4

Funding Rounds

$10.9m

Money raised

Foundry (company) logo

Foundry (company)

Foundry is an Austin-based company focusing on the launch and development of brands.

1

Funding Rounds

$100.0m

Money raised

Bombay Shaving Company logo

Bombay Shaving Company

Bombay Shaving Company is a self-grooming brand based in India.

6

Funding Rounds

$17.2m

Money raised

Suggestic logo

Suggestic

Health optimization company that uses artificial intelligence to help people find and adhere to a precise eating plan based on their personal goals and preferences.

5

Funding Rounds

Brainly logo

Brainly

Brainly is an educational technology company based in Krakow, Poland founded in 2009 by Michał Borkowski, Łukasz Haluch and Tomasz Kraus.

6

Funding Rounds

$234.5m

Money raised

FabFitFun logo

FabFitFun

FabFitFun is a company founded in 2010 by Sam Teller, Michael Broukhim, Daniel Broukhim and Katie Kitchens.

1

Funding Rounds

$80.0m

Money raised

Spot Insurance logo

Spot Insurance

Spot Insurance is an Austin, Texas-based injury insurance company.

2

Funding Rounds

$42.5m

Money raised

8fit logo

8fit

8fit is a health and fitness platform founded in 2014 by Pablo Villalba Villar.

3

Funding Rounds

$17.0m

Money raised

Hinge (service) logo

Hinge (service)

Hinge is a company founded in 2002 by Justin McLeod.

1

Funding Rounds

$4.0m

Money raised

Fab (company) logo

Fab (company)

Fab is a New York-based company founded in 2011 by Jason Goldberg.

8

Funding Rounds

$1.2b

Money raised

Getir (grocery delivery company) logo

Getir (grocery delivery company)

Getir is a technology company that provides on-demand delivery services.

9

Funding Rounds

$2.1b

Money raised

Paribus logo

Paribus

Paribus is a software company providing a platform where consumers can purchase goods and monitor prices. It participated in the S15 cohort of Y Combinator.

1

Funding Rounds

$2.1m

Money raised

Trendyol group logo

Trendyol group

Trendyol group is an Istanbul-based company founded in 2010 by Demet Mutlu, Demet Mutlu and Tarık Demir.

5

Funding Rounds

$1.9b

Money raised

Kamcord logo

Kamcord

Kamcord is a company providing a social media platform that allows its users to post and interact through video contents. It participated in the S12 cohort of Y Combinator.

1

Funding Rounds

$20.0k

Money raised

Vivino logo

Vivino

Wine app and online marketplace offering personalized wine recommendations.

4

Funding Rounds

$186.3m

Money raised

MyFitnessPal logo

MyFitnessPal

MyFitnessPal is a San Francisco-based company founded in 2005 by Albert Lee.

1

Funding Rounds

$18.0m

Money raised

Octane logo

Octane

Octane is a financial technology company that focuses on providing financing solutions for recreational purchases.

1

Funding Rounds

Numbrs logo

Numbrs

Platform for managing bank accounts and personal finances.

10

Funding Rounds

$199.2m

Money raised

Inspirato logo

Inspirato

Inspirato is a Denver-based company founded in 2011.

2

Funding Rounds

$28.5m

Money raised

Levels Health Inc. logo

Levels Health Inc.

Levels is a technology company developing a wearable device and a platform to monitor metabolic health.

4

Funding Rounds

$72.2m

Money raised

FlyKube logo

FlyKube

Looking for an adventure on a budget? Barcelona-based FlyKube, a 'surprise' travel startup, offers travel packages starting from just €99 per person for a theyekend getaway - including flight and hotel accommodations.

1

Funding Rounds

$460.0k

Money raised

OTA Insight logo

OTA Insight

OTA Insight is an empowering smarter revenue and distribution decisions founded in 2012 by Gino Engels.

4

Funding Rounds

$200.0m

Money raised

Fitplan logo

Fitplan

A mobile fitness app with interactive training programs world's best personal trainers at your fingertips - anytime, anywhere.

2

Funding Rounds

$9.0m

Money raised

Billie (company) logo

Billie (company)

Billie is an American e-commerce company that manufactures and sells razors marketed directly toward women.

2

Funding Rounds

$31.0m

Money raised

Vida Health logo

Vida Health

Vida pairs users with their own health coach and program.

3

Funding Rounds

$158.0m

Money raised

Mighty Health logo

Mighty Health

Mighty Health provides a personalized and digital health coach for people with heart disease to improve their health and reduce the risk of cardiac events.

1

Funding Rounds

$2.8m

Money raised

Chrono24 logo

Chrono24

Online marketplace connecting buyers and sellers of luxury watches.

3

Funding Rounds

$238.0m

Money raised

Orbisk logo

Orbisk

Orbisk delivers innovative solutions for the world food system to reduce food waste.

5

Funding Rounds

$3.0m

Money raised

Hellotickets logo

Hellotickets

Hellotickets is a ticketing platform for leisure and cultural events founded in 2016 by Jorge Díaz Largo.

4

Funding Rounds

$4.7m

Money raised

Wellthy Therapeutics logo

Wellthy Therapeutics

Wellthy Therapeutics is an artificial Intelligence company founded in 2015 by Aradh Pillai, Abhishek Shah, Maaz Shaikh and Prayat Shah.

4

Funding Rounds

$8.5m

Money raised

Flipdish logo

Flipdish

Platform providing branded ordering apps and websites for quick service delivery and takeout restaurants.

7

Funding Rounds

$205.4m

Money raised

ifeel logo

ifeel

ifeel combines its AI-potheyred proprietary platform and clinical research with licensed psychologists to provide users with a new way of managing their emotional theyllbeing from self-care up to live therapy sessions.

1

Funding Rounds

$30.0m

Money raised

Openbravo logo

Openbravo

Openbravo is a platform offering open source business management applications founded in 2006 by Name.

2

Funding Rounds

$18.0m

Money raised

LockerDome logo

LockerDome

LockerDome is an advertising platform founded in 2008 in St. Louis, Missouri, by CEO Gabe Lozano.

2

Funding Rounds

$6.8m

Money raised

Eve Biomedical logo

Eve Biomedical

Eve Biomedical is a biotechnology company founded in 2010.

2

Funding Rounds

$7.7m

Money raised

BodyMedia logo

BodyMedia

BodyMedia is a Pittsburgh-based company founded in 2001 by Ivo Stivoric.

7

Funding Rounds

$34.4m

Money raised

Peanut (company) logo

Peanut (company)

Peanut is a software company that has created a mobile application to connect mothers so they can discuss various aspects of motherhood.

2

Funding Rounds

$17.0m

Money raised

Brava Fabrics logo

Brava Fabrics

Operator of an apparel brand intended to create eco-friendly clothes for men and women. The company's brand focuses on using natural fibers, renewable resources, and recycled materials that include organic cotton, linen, wool, and recycled polyester, enabling customers to have access to a wide variety of sustainable clothing.

1

Funding Rounds

$350.0k

Money raised

Superb logo

Superb

Platform offering all-in-one guest experience management for modern restaurateurs.

4

Funding Rounds

$31.2m

Money raised

GOQii (company) logo

GOQii (company)

GOQii’s goal is to enable people across the world to “be the force” to unleash their untapped potential.

1

Funding Rounds

$75.4m

Money raised

Cuyana logo

Cuyana

Cuyana is a e-commerce and women's fashion brand focused on women's essentials.

2

Funding Rounds

$31.7m

Money raised

TomboyX logo

TomboyX

TomboyX is a Seattle-based company founded in 2012 by Fran Dunaway.

2

Funding Rounds

$22.3m

Money raised

PopSugar logo

PopSugar

PopSugar is an american media and technology company founded in 2006 by Brian Sugar.

4

Funding Rounds

$46.0m

Money raised

Lodgify logo

Lodgify

Lodgify is a Barcelona-based company founded in 2012.

2

Funding Rounds

$6.5m

Money raised

Nykaa logo

Nykaa

Nykaa is a Mumbai-based company offering a consumer technology and e-commerce platform.

3

Funding Rounds

$51.5m

Money raised

Foodzie logo

Foodzie

Foodzie is a San Francisco-based company founded in 2008 by Virginia Bauman, Rob LaFave and Emily LaFave.

1

Funding Rounds

$15.0k

Money raised

Brigad ⚡️ logo

Brigad ⚡️

Brigad ⚡️ is a freelancer marketplace for hospital and care workers founded in 2015.

7

Funding Rounds

$78.9m

Money raised

Temper logo

Temper

All the benefits of fasting, none of the hunger.

1

Funding Rounds