69 Best Consumer Startups to Watch in 2025

The Definitive Seedtable Ranking of Consumer Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 102 start-ups with an aggregate funding of $10.0b. The average funding per company in this subset is $145.6m.

Last update to the database: Feb 18, 2025. See changelog.

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20

Funding Rounds

$3.8b

Money raised

Klarna is a financial technology company providing e-commerce payment solutions for merchants and shoppers.

Location:

Key people:

9

Funding Rounds

$81.5m

Money raised

Kasisto is a company that develops conversational AI for financial institutions.

Location:

Key people:

6

Funding Rounds

$898.4m

Money raised

Wise, previously TransferWise, is a company that offers money transfers services founded by Kristo Käärmann and Taavet Hinrikus.

6

Funding Rounds

$330.5m

Money raised

Casper is a memory-foam mattress retailer.

Industries:

Location:

Key people:

1

Funding Rounds

$8.1m

Money raised

Atoms makes shoes for everyday wear. Made with elastic laces, copper lining, breathable materials, and simple design.

Industries:

Key people:

6

Funding Rounds

$324.5m

Money raised

MoneyLion is a mobile banking platform for borrowing, saving, and investing.

5

Funding Rounds

$68.7m

Money raised

AOBiome Therapeutics is a therapeutics company, based in Newton, Massachusetts and founded in 2013, that developed strains of Ammonia Oxidizing Bacteria (AOB) to administer live in treatments that address inflammatory conditions.

Key people:

3

Funding Rounds

$260.0m

Money raised

Ocrolus is a solution provider of automated document reviews in the financial services industry.

7

Funding Rounds

$100.9m

Money raised

Trustpilot offers a validated and open review community through which consumers can learn about a business and how others have experienced their product and service, and businesses can understand consumers engagement with their products.

Location:

Key people:

9

Funding Rounds

$973.2m

Money raised

Thumbtack is a company operating an online platform for finding and hiring workers for particular tasks.

Location:

Key people:

2

Funding Rounds

$4.5m

Money raised

A mobile platform providing a do-it-yourself (DIY) consumer insights platform that rewards consumers for their participation.

Industries:

Key people:

1

Funding Rounds

$3.0m

Money raised

Popshop Live is an e-commerce platform.

Location:

Key people:

4

Funding Rounds

$71.6m

Money raised

ClassDojo is a classroom management software platform.

3

Funding Rounds

$12.1m

Money raised

HappySignals develops an experience management platform that helps improve employee experience and productivity.

Location:

Key people:

6

Funding Rounds

$59.0m

Money raised

Engage3 is a Davis, California-based company founded in 2008 by Ken Ouimet.

Location:

Key people:

9

Funding Rounds

$242.0m

Money raised

Welltok is a Denver-based company founded in 2009 by Carlos Cardona, Scott Rotermund and Jeff Cohen.

Location:

Key people:

1

Funding Rounds

$40.0m

Money raised

Lytro is a Mountain View, California-based company founded in 2006 by Ren Ng.

4

Funding Rounds

$20.5m

Money raised

Edgybees is a company that develops augmented reality technologies.

Key people:

8

Funding Rounds

$269.8m

Money raised

Zolar is a photovoltaic solar manufacturer founded in 2016 by Gregor Loukidis.

Location:

Key people:

6

Funding Rounds

$106.9m

Money raised

Truework is an HR tool that automatically responds to lenders, landlords, and others who need to verify employment.

Location:

Key people:

10

Funding Rounds

$1.9m

Money raised

PlaceSpeak is a Vancouver-based company founded in 2011.

3

Funding Rounds

$14.2m

Money raised

Grabr is a peer-to-peer platform for shopping and cross border delivery.

Location:

Key people:

4

Funding Rounds

$34.0m

Money raised

Developer of a real estate brokerage platform designed to ease the process of home buying and selling. The company's platform streamlines the entire transaction from beginning to end with an integrated one-stop shopping experience wherein the full-service, salaried agents and loan officers receive salaries instead of commissions, enabling clients to save time and money in the process.

Location:

Key people:

3

Funding Rounds

$16.9m

Money raised

Roost Inc. is a Sunnyvale, California-based smart home technology company founded in 2014.

Key people:

2

Funding Rounds

$165.0m

Money raised

Olsam Group is a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C eCommerce brands.

Location:

3

Funding Rounds

$166.0m

Money raised

Mojo Vision is creating the Mojo Lens, a smart contact lens that gives users insight and information without getting in the way.

9

Funding Rounds

$575.0m

Money raised

Carsome is a company founded in 2015.

6

Funding Rounds

$345.0m

Money raised

ShopBack is a digital loyalty and discovery platform e-commerce company offering a smarter way to shop.

Location:

Key people:

2

Funding Rounds

$65.0m

Money raised

SigFig is a San Francisco-based company founded in 2006 by Parker Conrad.

Location:

Key people:

2

Funding Rounds

$53.0m

Money raised

Yieldbot is a New York-based company founded in 2010.

3

Funding Rounds

$14.8m

Money raised

DyeMansion is a Munich-based company that specializes in finishing 3D printed works and products.

Location:

Key people:

4

Funding Rounds

$42.5m

Money raised

UniversityNow is a company founded in 2010 by David Meyer.

4

Funding Rounds

$219.3m

Money raised

KANDOU specializes in the design of high-speed, and pin- and energy-efficient chip-to-chip links, SerDes, and associated technologies.

2

Funding Rounds

GJS is a Shenzhen, Guangdong, China-based artificial intelligence and robotics company.

2

Funding Rounds

$19.0m

Money raised

Open Road Integrated Media is a company founded in 2009 by Jane Friedman.

2

Funding Rounds

$9.6m

Money raised

A company developing an online platform that maps internal and external relationships by measuring email traffic in a group or organization

Location:

Key people:

3

Funding Rounds

$5.5m

Money raised

Online survey platform incorporating AI, analytics automation, and crowd intelligence.

Location:

Key people:

3

Funding Rounds

$25.2m

Money raised

Elsa is a company founded in 2015.

3

Funding Rounds

$120.0m

Money raised

Company providing cooling and heating solutions based on solid-state phononic chips.

Industries:

Key people:

2

Funding Rounds

$2.2m

Money raised

TopUp Mama is the one stop shop for African restaurants. Through the platform, restaurants get access to supplies and short term credit.

Key people:

3

Funding Rounds

$47.3m

Money raised

Nate is a the world only universal shopping app founded in 2018 by Albert Saniger.

1

Funding Rounds

$30.0m

Money raised

Developer of an online agricultural marketplace designed to assist users to buy and sell agricultural products in one place. The company's platform offers new and used tractors, trailers, drills, and road machines as well as vehicles and their parts, enabling customers to harvest efficiently with the use of the latest machinery.

Key people:

3

Funding Rounds

$48.0m

Money raised

Ubiquity6 is a San Francisco-based company founded in 2017 by Anjney Midha, Ankit Kumar and Michael Abbott.

4

Funding Rounds

$57.5m

Money raised

Cuebiq is a company founded in 2015.

1

Funding Rounds

$70.0m

Money raised

Super is a social commerce platform that enables leaders to become self-made entrepreneurs and builds logistics network.

Industries:

Location:

Key people:

3

Funding Rounds

$50.0m

Money raised

Fintech app offering commission-free investing and banking for investors.

Industries:

Location:

1

Funding Rounds

$18.5m

Money raised

Uni is a company founded in 2007 by Abbey Laurel-Smith.

1

Funding Rounds

$600.0k

Money raised

Carmolex is a drug discovery company founded in 2012 by Rafael Velez.

Location:

Key people:

1

Funding Rounds

$2.1m

Money raised

A company developing and manufacturing antimicrobial fibers and yarns for the healthcare, consumer, home, military and industrial markets

11

Funding Rounds

$9.7m

Money raised

Anglr is a company founded by Nicholas Wilson.

Key people:

3

Funding Rounds

$16.2m

Money raised

Vincross is a company founded by Tianqi Sun.

1

Funding Rounds

$2.3m

Money raised

Big Cabal Media (BCM) is a Nigerian digital media company creating super-engaging content that African youth audiences love. We lead the most engaging conversations around culture, innovation, entrepreneurship, entertainment and all the things that matter to the youth today.

2

Funding Rounds

$3.6m

Money raised

Silk + Sonder is a San Francisco-based company founded in 2017 by Meha Agrawal.

Location:

Key people:

1

Funding Rounds

$2.2m

Money raised

SenseNode is an energy monitoring and control systems for industry founded by Mikael Lennström.

Location:

1

Funding Rounds

$2.0m

Money raised

Clare is a company founded in 2018.

Industries:

2

Funding Rounds

$4.8m

Money raised

Tonara is a Ramat Gan-based company founded in 2008 by Dror Gill.

Location:

Key people:

1

Funding Rounds

$1.4m

Money raised

HeyPiggybank is a cryptocurrency company founded by Andy Gent, Nick Holmes a Court and Ben Duncan.

1

Funding Rounds

$3.6m

Money raised

Wise Apple is a Chicago-based company founded by Nathan Cooper, Josh Evnin and Rebecca Sholiton.

Location:

Key people:

3

Funding Rounds

$60.4m

Money raised

Tecovas is an Austin, Texas-based company founded in 2015.

2

Funding Rounds

$3.8m

Money raised

Coveroo is a San Francisco-based company founded by Karl Jacob, Ben Katz and Mark Halstead.

Location:

Key people:

2

Funding Rounds

Mobile app for creating and sharing GIF-loop videos.

1

Funding Rounds

$4.0m

Money raised

A personal care company offering products designed to reduce single-use plastic waste.

1

Funding Rounds

$100.0k

Money raised

Axon Optics is a high tech startup company.

Location:

Key people:

2

Funding Rounds

$2.3m

Money raised

Porous Power Technologies LLC is a company that provides microstructured components for lithium-ion batteries.

1

Funding Rounds

$4.0m

Money raised

PetPlate is a company founded in 2016.

1

Funding Rounds

$3.3m

Money raised

Recurate is a full-service recommerce partner that enables a used product P2P market directly on e-commerce stores.

1

Funding Rounds

$20.0k

Money raised

CheckInOn.Me is a San Francisco-based company founded by Debbie Levitt.

Location:

Key people:

1

Funding Rounds

$22.8m

Money raised

Financial services platform using advanced financial technology tools.

Location:

3

Funding Rounds

$15.5m

Money raised

B2X Care Solutions is a german business process outsourcing company founded in 2007.

Location:

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