69 Best Consumer Goods Startups to Watch in 2025

The Definitive Seedtable Ranking of Consumer Goods Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 1,185 start-ups with an aggregate funding of $16.7b. The average funding per company in this subset is $242.0m.

Last update to the database: Feb 18, 2025. See changelog.

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4

Funding Rounds

$230.0m

Money raised

Humane develops and commercializes consumer hardware, software, and services.

4

Funding Rounds

$168.2m

Money raised

BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers, and premium rugged cables.

5

Funding Rounds

$236.7m

Money raised

A genetic medicine company that build data platforms using synthetic biology, artificial intelligence and genetic medicine for the development of medical therapies.

4

Funding Rounds

$8.5m

Money raised

CUJO AI is a network intelligence software company.

4

Funding Rounds

$118.5m

Money raised

Juicero was a company founded in 2013 that produced and sold an expensive juicer called the Juicero Press, along with fresh produce packets. The company closed after it received extensive negative press regarding its simplistic machine in contrast with its high cost.

4

Funding Rounds

$1.5m

Money raised

Aura Vision is an AI computer vision company for generating insights into shop floors. Aura Vision uses existing security cameras in stores to provide customer demographics and behavior data.

14

Funding Rounds

$254.3m

Money raised

Nanosys designs and manufactures nanotechnology materials to improve display color performance and batteries.

10

Funding Rounds

$930.0m

Money raised

Tempus, a technology company advancing precision medicine through the practical application of artificial intelligence in healthcare.

7

Funding Rounds

$83.0m

Money raised

Molecular Assemblies, Inc. is an enzymatic DNA synthesis technology founded in 2013 by Curt Becker, Bill Efcavitch and William Efcavitch.

1

Funding Rounds

$1.0m

Money raised

Mophie is a California-based technology company founded by Ben Kaufman.

6

Funding Rounds

$399.8m

Money raised

Human Longevity is a genomic-based, health intelligence company empowering proactive healthcare and enabling a life better lived.

Key people:

1

Funding Rounds

$100.0k

Money raised

Lazarus 3D provides medical training and surgery rehearsal services through their soft-tissue 3D printed models built using MRI or CT images of patient anatomy.

9

Funding Rounds

$1.3b

Money raised

Back Market is an online refurbished goods marketplace connecting consumers with sellers of electronic devices.

1

Funding Rounds

Hylio is a technology company making drones for aerial crop spraying.

8

Funding Rounds

$3.4b

Money raised

Magic Leap is an augmented reality company developing hardware and software for enhanced AR experience.

7

Funding Rounds

$114.3m

Money raised

Geltor is a cellular agriculture company making essential proteins, such as collagen and gelatin, using microbes in their own bio-fermentation recombinant protein production facility.

3

Funding Rounds

$21.5m

Money raised

RoosterBio is a biotechnology company located in Frederick, Maryland, founded by Jon Rowley in 2013 providing standardized stem cell products for R&D, clinical, and commercial use in the regenerative medicine industry.

6

Funding Rounds

$330.5m

Money raised

Casper is a memory-foam mattress retailer.

8

Funding Rounds

$175.0m

Money raised

Viridos is applying synthetic biology to microalgae for the production of products that address climate change and sustainability. Viridos is focused on producing algal biofuels and other sustainable resources from algae.

2

Funding Rounds

$26.4m

Money raised

Servify is a device lifecycle management platform, which integrates multiple OEM Brands and a sales and service ecosystem to deliver an after-sales service experience.

1

Funding Rounds

$1.0m

Money raised

Jaagodeal is an online shopping platform in Bangladesh that was founded in 2018. It sells a wide range of products, including fashion, home goods, electronics, and beauty products.

8

Funding Rounds

$117.5m

Money raised

Locus Biosciences is a biotechnology company developing CRISPR-Cas3-engineered precision antibacterial products.

5

Funding Rounds

$48.1m

Money raised

Spire is a company developing tags that provide health tracking including respiration, sleep, stress, activity, and pulse rate.

2

Funding Rounds

$13.8m

Money raised

A biopharmaceutical company developing therapeutics to attack cancer stem cells.

8

Funding Rounds

$204.2m

Money raised

Elvie is a London-based consumer electronics company making sexual health and pregnancy products for women.

6

Funding Rounds

$4.6m

Money raised

Nanomedicine company developing vaccines and therapies with cell-specific targeting.

2

Funding Rounds

$192.0m

Money raised

Scipher Medicine is a precision immunology company that aims to match patients with their most effective therapy. Their proprietary platform, Spectra, combines AI and a network map of protein interactions in the human body to make predictions.

8

Funding Rounds

$13.7m

Money raised

Petcube is a technology company designing and developing hardware and software products for pets.

6

Funding Rounds

$62.5m

Money raised

Avegant is California-based company developing display techologies for augmented reality experiences.

1

Funding Rounds

EpiBone is a biotechnology startup company developing bone reconstruction solutions using stem cells. Nina Tandon, Sarindr Bhumiratana, Gordana Vunjak-Novakovic, and Sidney Eisig founded EpiBone in 2013 and the company is headquartered in New York City, New York.

3

Funding Rounds

$108.0m

Money raised

WayRay is a Moscow-based developer of holographic augmented reality technologies for the automotive industry.

2

Funding Rounds

$12.0m

Money raised

CY Vision is California-based company developing computational holographic technology for cars.

5

Funding Rounds

$57.1m

Money raised

Metabolon is a company developing metabolomics analytical methods and software for biomarker discovery

6

Funding Rounds

$5.8m

Money raised

Bambuser is a Software-as-a-Service company specializing in interactive live video streaming for enterprises that offer live video shopping.

15

Funding Rounds

$147.0m

Money raised

Brightpearl is an omnichannel retail management platform for inventory management, order processing and fulfilment, contact relationship management, and accounting automation.

6

Funding Rounds

$21.8m

Money raised

Aromyx is a biotechnology company developing a biosensor for human tase and olfactory receptors.

5

Funding Rounds

$2.5m

Money raised

Ichor Therapeutics is a pre-clinical contract research on aging mechanisms company founded in 2013 by Kelsey Moody.

1

Funding Rounds

$73.0m

Money raised

Antheia is an American biotechnology company founded in 2013, and is located in Menlo Park, California. Antheia uses synthetic biology, informatics, and fermentation technologies to produce plant based medicines; most notably opioids using yeast.

5

Funding Rounds

$26.8m

Money raised

A biotechnology company developing live attenuated vaccines. It was founded in 2012 and is located in New York.

8

Funding Rounds

$518.6m

Money raised

Cue Health is a San Diego-based medical device company working to track health information at the molecular level.

14

Funding Rounds

$851.4m

Money raised

Skydio uses artificial intelligence to create flying drones that are used by consumer, enterprise, and government customers.

4

Funding Rounds

$45.4m

Money raised

Pharrowtech is a Belgium-based company designing and developing mmWave hardware and software for wireless applications.

8

Funding Rounds

$544.0m

Money raised

Marketplace connecting independent shop owners and brands with local retailers.

9

Funding Rounds

$414.5m

Money raised

A company with an e-commerce website for renting digital devices instead of buying them. It was founded by Michael Cassau in 2015 and is located in Berlin, Germany.

8

Funding Rounds

$29.6m

Money raised

Company developing light accessories for accident prevention on bicycles and providing bicycle sharing service

6

Funding Rounds

$18.3m

Money raised

German Autolabs is a Berlin, Deutschland-based automotive company founded by Patrick Weissert and Holger G. Weiss in 2016.

5

Funding Rounds

$425.0m

Money raised

Tmunity Therapeutics is a biotechnology company developing t-cell immunotherapies for the treatment of human diseases.

4

Funding Rounds

$161.6m

Money raised

Ultraleap is a developer of mid-air haptics, 3D hand tracking, and gesture recognition technologies intended to enable a shift toward spatial three-dimensional interfaces.

4

Funding Rounds

$28.8m

Money raised

InteraXon develops and produces brain-sensing technology such as the Muse headband, an EEG device that interprets mental activity and aims to help with meditation and promote calmness.

4

Funding Rounds

$46.7m

Money raised

Juventas Therapeutics is a biotechnology company founded in 2007 that is headquartered in Cleveland, Ohio developing a pipeline of regenerative therapies to treat life-threatening diseases.

11

Funding Rounds

$319.4m

Money raised

Wearable device company founded in 2012 based in Kitchener, Ontario, Canada. The company was previously called Thalmic and changed their name to North in 2018.

10

Funding Rounds

$91.2m

Money raised

PayJoy is a software development company offering a mobile digital platform to purchase new smartphones and receive loans using their smartphone as collateral.

2

Funding Rounds

$27.4m

Money raised

A nonprofit genomic research institute dedicated to advances in human health and the environment.

4

Funding Rounds

$56.5m

Money raised

Indiegogo is a web-based crowdfunding platform founded by Danae Ringelmann, Salva Rubin, Eric Schell in 2008, that is headquartered San Francisco, California.

5

Funding Rounds

$152.0m

Money raised

Synthetic biology company that created novel DNA base pairs and uses them to incorporate novel amino acids into proteins for potential therapeutics in areas of cancer and autoimmune disorders.

8

Funding Rounds

$2.6b

Money raised

Gorillas is an on-demand grocery deliver platform founded in 2020 by Kağan Sümer.

3

Funding Rounds

$59.5m

Money raised

64x Bio is a biotechnology company developing a platform for improving speed and scalability of mammalian cell line discovery for pharmaceutical and biotechnology companies.

2

Funding Rounds

$24.6m

Money raised

Pharmaceutical company that manufactures and licenses technology to make cannabinoid based therapies.

10

Funding Rounds

$402.1m

Money raised

Genapsys is a company developing DNA sequencing technologies and systems founded in 2010 by Hesaam Esfandyarpour.

6

Funding Rounds

$105.7m

Money raised

Dispelix is a company that designs and manufactures diffractive waveguide displays for augmented reality (AR) purposes.

2

Funding Rounds

$15.0m

Money raised

Phiar Technologies is a company that provides a vehicle navigation platform based on the combined technologies of deep learning artificial intelligence and augmented reality.

1

Funding Rounds

SoundFocus is a company developing and building a hardware product that processes and tunes audio based on hearing pattern and compensates to sound frequencies users do not hear well. It is available for iPhone or iPod Touch users.

2

Funding Rounds

$170.0m

Money raised

Agriculture company developing novel methods of pest control

4

Funding Rounds

$13.9m

Money raised

Genecentric Diagnostics, Inc. is an oncology diagnostic and treatment center.

5

Funding Rounds

$125.0m

Money raised

Evolve Biosystems is a biotechnology company founded in 2012. The company develops microbiome-based products engineered to restore and maintain the gut microbiome.

2

Funding Rounds

$300.0k

Money raised

Biomeme is a Philadelphia-based developer of a DNA analysis for smartphone.

3

Funding Rounds

$49.6m

Money raised

LogiNext is a developer and provider of integrated, big data logistics solutions in a variety of industries.

7

Funding Rounds

$62.8m

Money raised

A Boston-based emotion measurement technology company developing computer vision, machine learning, and deep learning technology.

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