68 Best Credit Card Marketing Startups to Watch in 2025

The Definitive Seedtable Ranking of Credit Card Marketing Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 3,208 start-ups with an aggregate funding of $35.2b. The average funding per company in this subset is $517.6m.

Last update to the database: Feb 18, 2025. See changelog.

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1

Funding Rounds

$200.0m

Money raised

Forbes is an American media company focused on business, technology, and finance.

6

Funding Rounds

$799.8m

Money raised

A bank offering online banking services with no user no bank fees, and an option to receive direct deposit up to two days early. Chris Britt and Ryan King founded Chime in 2013, and the company is headquartered in San Francisco, California.

3

Funding Rounds

$17.5m

Money raised

Numerai is a hedge fund with stock market trades determined by crowdsourced artificial intelligence models. The best models receive rewards in the form of a cryptographic token called Numeraire (NMR) on the Ethereum blockchain.

3

Funding Rounds

$900.0k

Money raised

Pitney Bowes is a Stamford, Connecticut-based company founded in 1920 by Walter Bowes.

20

Funding Rounds

$3.8b

Money raised

Klarna is a financial technology company providing e-commerce payment solutions for merchants and shoppers.

Location:

Key people:

10

Funding Rounds

$1.3b

Money raised

Brex is a credit card company that issues corporate credit cards with no security deposit.

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9

Funding Rounds

$81.5m

Money raised

Kasisto is a company that develops conversational AI for financial institutions.

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Key people:

6

Funding Rounds

$157.0m

Money raised

Data.ai, formerly known as App Annie, is a unified data and artificial intelligence (AI) company that combines consumer and market data to provide AI-powered insights into mobile app market data.

4

Funding Rounds

$60.7m

Money raised

Vidyard is a company providing a video marketing platform for businesses. It participated in the S11 cohort of Y Combinator.

Key people:

9

Funding Rounds

$1.1b

Money raised

Circle is a peer-to-peer payments technology company that is headquartered in Boston, Massachusetts and was founded in 2013 by Jeremy Allaire and Sean Neville.

Location:

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4

Funding Rounds

$1.5m

Money raised

Aura Vision is an AI computer vision company for generating insights into shop floors. Aura Vision uses existing security cameras in stores to provide customer demographics and behavior data.

3

Funding Rounds

$93.0m

Money raised

Personetics' self-driving finance platform for banks to anticipate a customer's personalized banking needs through artificial intelligence.

Key people:

8

Funding Rounds

$646.9m

Money raised

Socure is a New York City-based developer of an identity verification and fraud risk solution.

20

Funding Rounds

$363.4m

Money raised

Contentful's platform helps teams deliver digital experiences faster with an API-first approach.

Location:

Key people:

14

Funding Rounds

$2.5b

Money raised

N26 is a is a mobile banking company headquartered in Berlin, Germany.

Location:

Key people:

4

Funding Rounds

$51.0m

Money raised

Adarga is a UK-based artificial intelligence software provider working with customers across defense, national security, and commercial organizations.

12

Funding Rounds

$1.7b

Money raised

Revolut is a London-based Fintech startup and bank offering mobile banking, card payments, money remittance, and foreign exchange services.

Location:

Key people:

18

Funding Rounds

$438.7m

Money raised

Cognigy is a developer of conversational AI services and products for enterprise customer contact centers.

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Key people:

9

Funding Rounds

$374.3m

Money raised

Lattice is a people workforce management platform for goal management, weekly check-ins, and performance reviews.

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Key people:

4

Funding Rounds

$126.0m

Money raised

Mercury is a company making banking products for startups based in San Francisco and backed by a16z.

Key people:

4

Funding Rounds

$30.4m

Money raised

Moz is a company developing and providing inbound marketing analytics software.

2

Funding Rounds

$12.2m

Money raised

Haptik is a company developing conversational AI for customer experience.

Key people:

9

Funding Rounds

$363.2m

Money raised

Tala is a financial technology company with a mobile application to manage personal loan. Founded in 2011 and has headquarters in Santa Monica, California.

4

Funding Rounds

$4.4m

Money raised

App Samurai is a San Francisco-based company that provides mobile marketing technology.

10

Funding Rounds

$1.1b

Money raised

Starling is an UK-based mobile-first digital banking startup.

7

Funding Rounds

$99.0m

Money raised

NOCD provides online therapy for obsessive-compulsive disorder (OCD).

7

Funding Rounds

$169.8m

Money raised

An artificial intelligence company offering a call tracking and conversational analytics for marketers.

12

Funding Rounds

$25.2m

Money raised

Platform allowing individuals to invest in small companies for equity or annual returns.

Location:

Key people:

1

Funding Rounds

$2.0m

Money raised

Jumpcut creates online courses and is based in Los Angeles, California.

Industries:

Location:

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12

Funding Rounds

$507.3m

Money raised

Acorns is an Irvine, California-based micro-investing company allowing users to round up consumer purchases and invest the change.

8

Funding Rounds

$488.0m

Money raised

Outreach is a sales engagement platform that uses artificial intelligence (AI) for predictive analytics as it relates to sales.

6

Funding Rounds

$678.5m

Money raised

Klaviyo is a marketing automation software company which has a email software platform with SMS for ecommerce companies.

Location:

Key people:

6

Funding Rounds

$107.8m

Money raised

GumGum is a Santa Monica, California-based developer of computer vision and machine learning systems for contextually driven advertising and brand protection.

7

Funding Rounds

$491.5m

Money raised

InVision is New York City based startup building a collaborative and wireframing design tool.

12

Funding Rounds

$914.3m

Money raised

GoCardless is a payments company that developed global payments network based on the bank to bank payment systems. It participated in the S11 cohort of Y Combinator

Location:

Key people:

2

Funding Rounds

$3.2m

Money raised

The first free European open banking API that provides regulated connections to major European banks.

Industries:

Location:

Key people:

6

Funding Rounds

$324.5m

Money raised

MoneyLion is a mobile banking platform for borrowing, saving, and investing.

4

Funding Rounds

$209.0m

Money raised

Pixis is a company developing an artificial intelligence (AI) platform for brands to monitor and orchestrate marketing campaigns.

4

Funding Rounds

$118.2m

Money raised

Railsr, formerly Railsbank, is a London-based open-API banking and compliance platform that gives regulated and un-regulated companies access to global bankings.

2

Funding Rounds

$55.0m

Money raised

Strands developed FinTech software that enables banks to offer digital banking using big data, processing, artificial intelligence, machine learning, and open API.

8

Funding Rounds

$644.9m

Money raised

Highspot provides a sales enablement platform that increases the success of sales teams across many industries.

Industries:

Location:

Key people:

10

Funding Rounds

$1.7b

Money raised

A financial technology company providing payments solutions that allow businesses to accept, process and disburse payments.

Location:

Key people:

5

Funding Rounds

$109.4m

Money raised

Peak AI is a Manchester, UK-based company that has developed an AI system to provide data analysis for sales, marketing, planning, and supply chain management.

1

Funding Rounds

$3.0m

Money raised

Pathmatics provides AI-powered analytics software for marketers that can extract data about various channels, including social media, video, and display.

6

Funding Rounds

$103.4m

Money raised

Tribal Credit is a company in San Francisco.

3

Funding Rounds

$145.0m

Money raised

Cala Health offers bioelectronic medicines, medical devices, and neurotherapeutics for managing chronic health conditions.

Key people:

3

Funding Rounds

$14.0m

Money raised

Lenddo EFL offers loans underwritten by social media data to borrowers without established or robust credit histories.

11

Funding Rounds

$588.7m

Money raised

Branch offers microloans through a free-to-download Android app in emerging markets.

Key people:

11

Funding Rounds

$2.4b

Money raised

Creditas is a Brazilian financial technology firm offering secured consumer loans.

Location:

Key people:

3

Funding Rounds

$400.0k

Money raised

Buffer is a company founded by Joel Gascoigne, Leo Widrich and Tom Moor.

Location:

Key people:

1

Funding Rounds

$12.0m

Money raised

Amplemarket provides lead generation, email outreach, and lead qualification on autopilot.

Key people:

2

Funding Rounds

$17.1m

Money raised

Zomentum provides a revenue platform that integrates software as a service (SaaS) and their technology partners to simplify sales processes and maximize revenue.

Industries:

Location:

Key people:

5

Funding Rounds

$48.1m

Money raised

Spire is a company developing tags that provide health tracking including respiration, sleep, stress, activity, and pulse rate.

Location:

Key people:

5

Funding Rounds

$373.0m

Money raised

Gupshup is an AI-powered messaging platform that integrates with communication software and protocols for commerce, marketing, and support applications.

1

Funding Rounds

$50.0m

Money raised

Vyond is a video animation software company.

8

Funding Rounds

$1.0b

Money raised

Varo is a San Francisco-based mobile banking business allowing customers to pay their bills, cover their expenses and build their wealth.

5

Funding Rounds

$60.6m

Money raised

GoMechanic is an online vehicle repair platform that allows consumers to arrange car maintenance at a convenient time.

7

Funding Rounds

$281.3m

Money raised

MindTickle is a company that has developed software tools for business sales

2

Funding Rounds

$1.0m

Money raised

Sensor Tower is an app analytics and competitive app intelligence platform.

7

Funding Rounds

$1.4b

Money raised

Gong is a conversation analytics and salesforce training platform company.

6

Funding Rounds

$190.7m

Money raised

Ada is a brand interaction platform that enables the automation of conversations with customers and employees via an AI-based chatbot.

3

Funding Rounds

$32.0m

Money raised

miRagen is a clinical stage biopharmaceutical company developing innovative microRNA-targeting therapies to improve human health.

Key people:

3

Funding Rounds

$107.0m

Money raised

Drift is a software company offering a conversational marketing platform founded in 2015 by David Cancel.

4

Funding Rounds

$48.0m

Money raised

Hearsay Systems (formerly Hearsay Social) is a software-as-a-service (SaaS) digital marketing platform for financial services that uses predictive analytics to help financial advisors automate marketing tasks.

Key people:

14

Funding Rounds

$4.1b

Money raised

A financial technology company offering a mobile-first platform for payments through a single API and SDK.

Location:

Key people:

4

Funding Rounds

$8.6m

Money raised

Artificial Intelligence company for real estate site analysis.

10

Funding Rounds

$1.3b

Money raised

Mirakl is a Paris, France-based company offering software solutions for e-commerce marketplace companies.

Location:

Key people:

2

Funding Rounds

$1.0b

Money raised

Ibotta is a free-to-use mobile coupon and cash-back shopping app based in Denver.

Location:

Key people:

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