69 Best Marketing Automation Startups to Watch in 2025

The Definitive Seedtable Ranking of Marketing Automation Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 109 start-ups with an aggregate funding of $4.1b. The average funding per company in this subset is $58.7m.

Last update to the database: Feb 18, 2025. See changelog.

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7

Funding Rounds

$240.0m

Money raised

Intercom is a technology company developing and providing a communications platform for web and mobile businesses to interact with customers.

Key people:

6

Funding Rounds

$678.5m

Money raised

Klaviyo is a marketing automation software company which has a email software platform with SMS for ecommerce companies.

Location:

Key people:

3

Funding Rounds

$107.0m

Money raised

Drift is a software company offering a conversational marketing platform founded in 2015 by David Cancel.

7

Funding Rounds

$342.2m

Money raised

Iterable is a company founded in 2013 by Andrew Boni.

Key people:

3

Funding Rounds

$6.1m

Money raised

Breinify is an artificial Intelligence company offering an automated marketing platform for e-commerce companies, founded by Diane Keng and Philipp Meisen.

Location:

Key people:

2

Funding Rounds

$533.9k

Money raised

Online Shop is a platform for users to develop e-commerce stores.

5

Funding Rounds

$147.8m

Money raised

MoEngage is a software development company based in San Francisco, California. The company offers a customer engagement platform for marketers and product owners.

4

Funding Rounds

$7.9m

Money raised

Phizzle is a San Francisco-based company founded in 2006.

6

Funding Rounds

$426.5m

Money raised

Seismic is a computer software company co-founded in 2010 by Douglas Winter, Ed Calnan, Fred Xie, Marc Romano, and Nasser Barghouti.

9

Funding Rounds

$178.2m

Money raised

LeanPlum is a San Francisco-based company founded in 2012 by Momchil Kyurkchiev.

Location:

Key people:

3

Funding Rounds

$26.0m

Money raised

Act-On Software is a Portland, Oregon-based company founded in 2008 by Raghu Raghavan.

Key people:

5

Funding Rounds

$79.6m

Money raised

Blueshift is an AI-powered customer engagement platform for B2C marketers and cross-channel marketing.

Key people:

7

Funding Rounds

$4.0m

Money raised

DoubleDutch is a McLean, Virginia-based company founded in 2011 by Mathew Spolin, Pankaj Prasad and Lawrence Coburn.

3

Funding Rounds

$28.0m

Money raised

Sailthru is a company founded in 2008 by Neil Capel, Ian White and Chris Chapman.

5

Funding Rounds

$72.4m

Money raised

Tapjoy is a mobile advertising company

3

Funding Rounds

$360.0m

Money raised

ActiveCampaign provides a platform with email marketing, marketing automation, and CRM tools for small-to-mid-sized businesses.

Location:

Key people:

7

Funding Rounds

$5.2m

Money raised

Segmentify is a London-based, e-commerce personalization platform co-founded in 2015 by Ergin Eroglu and Murat Soysal.

Location:

Key people:

3

Funding Rounds

$65.8m

Money raised

Signpost is a company founded in 2010 by Stuart Wall.

2

Funding Rounds

$11.0m

Money raised

Company developing audience growth and monetization software built exclusively for events and associations

5

Funding Rounds

$30.6m

Money raised

Broadly is a platform that can be used by businesses to grow their online presence.

1

Funding Rounds

$10.0m

Money raised

Ask Nicely is a Portland, Oregon-based software development company offering a customer experience platform designed for service businesses.

6

Funding Rounds

$19.8m

Money raised

SmartZip Analytics is a Pleasanton, California-based company founded in 2008 by Avi Gupta.

Key people:

8

Funding Rounds

$143.0m

Money raised

Conversica is a company that provides Intelligent Virtual Assistants and helps organizations to attract, acquire and grow customers at scale.

2

Funding Rounds

$1.1m

Money raised

Vantage Analytics is a data analytics company helping retail businesses achieve greater revenue growth.

Key people:

4

Funding Rounds

$4.6m

Money raised

Authena is a company that is transforming how brands of high value goods shield their products and reputation against counterfeiting and reach the next level of consumers engagement.

Location:

Zug

Key people:

5

Funding Rounds

$22.0m

Money raised

Autopilot is a an enterprise cloud computing and software development company.

Key people:

2

Funding Rounds

$9.0m

Money raised

Spirable is a company founded in 2014 by Ger O'Meara.

5

Funding Rounds

$26.0m

Money raised

&Open gifts at scale from brands to people around the world

5

Funding Rounds

$1.2m

Money raised

CANDDi is a company founded in 2009 by Tim Langley.

7

Funding Rounds

$257.6m

Money raised

G2 is a company founded by Michael Wheeler.

Key people:

7

Funding Rounds

$8.2m

Money raised

MarketMuse lets marketers measure and improve the quality of their content. They solve the two biggest problems in content marketing: writing a large amount of content that is relevant, and writing high-quality content ranking well on search engines.

Location:

Key people:

5

Funding Rounds

$88.6m

Money raised

Customer data and marketing platform helps retailers increase CRM revenue with personalized messages.

2

Funding Rounds

$4.0m

Money raised

MarianaIQ is a company founded in 2023 by Abhishek Kashyap, Soumyadeb Mitra and Venkat Nagaswarmy.

Key people:

1

Funding Rounds

$25.0k

Money raised

Wideo is a company founded in 2012.

2

Funding Rounds

$2.1m

Money raised

canaopy Labs is a company providing a customer analytics platform for small and medium size businesses. It participated in the S12 cohort of Y Combinator.

Location:

Key people:

3

Funding Rounds

$65.3m

Money raised

SessionM is a Boston-based company founded in 2011.

Location:

3

Funding Rounds

$70.9m

Money raised

Infusionsoft is a Chandler, Arizona-based company founded in 2001 by Clate Mask.

Location:

Key people:

7

Funding Rounds

$49.6m

Money raised

Ziflow is a software as a service company.

Location:

Key people:

2

Funding Rounds

$1.3m

Money raised

Singularities is an artificial Intelligence company founded by Carlos Araya, Marco Astúa and Luis L. Pérez.

4

Funding Rounds

$29.8m

Money raised

Claravine is a Lehi, Utah-based company founded in 2012 by Craig Scribner.

Location:

Key people:

5

Funding Rounds

$3.3m

Money raised

SimplyCast is a marketing Automation Software founded by Saeed El-Darahali.

2

Funding Rounds

Fiveworx is a US-based SaaS marketing automation platform founded in 2014 by LeeAnn Head, and Suzanne Shelton.

1

Funding Rounds

$720.0k

Money raised

Platform using AI to help retailers understand what their customers are shopping for.

Location:

Key people:

5

Funding Rounds

$66.1m

Money raised

Swrve is a San Francisco-based company founded in 2011 by Hugh Reynolds.

1

Funding Rounds

$20.0m

Money raised

Act-On develops automated marketing software for businesses.

Location:

Key people:

1

Funding Rounds

$346.0k

Money raised

Millimetric.ai is a company founded in 2018 by Ahmet Soybelli.

Key people:

1

Funding Rounds

$960.0k

Money raised

LaunchBit is a company founded in 2011 by Jennifer Chin.

2

Funding Rounds

$8.5m

Money raised

uConnect is a company founded in 2013 by David Kozhuk.

2

Funding Rounds

$10.3m

Money raised

First eCRM for eCommerce. Collects and proccesses customer data, consumer behaviours in order to engage store visitors and buyers.

1

Funding Rounds

$50.0k

Money raised

MailLift is a marketing automation company founded in 2013 by Brian Curliss.

5

Funding Rounds

$15.5m

Money raised

Evocalize is a Seattle-based company founded in 2012 by Matthew Marx.

Location:

Key people:

5

Funding Rounds

$40.7m

Money raised

Springbot is an Atlanta-based company founded in 2012.

Industries:

Location:

1

Funding Rounds

$750.0k

Money raised

Goody is a company founded in 2014.

2

Funding Rounds

$28.9m

Money raised

Certain is the leading enterprise event automation platform helping marketers & event professionals deliver measurable results from events.

Location:

Key people:

5

Funding Rounds

$40.0m

Money raised

Yodle is a New York City-based company founded in 2005 by Nathaniel Stevens, Bobby Lo, Kartik Hosanagar, John Berkowitz and Milind Mehere.

Location:

Key people:

1

Funding Rounds

CityGro is a company founded by Benjamin Oman, Jon Parrish and Steven Russell.

5

Funding Rounds

$165.0m

Money raised

PebblePost is a company that offers at-home marketing services founded in 2014.

3

Funding Rounds

$1.2m

Money raised

Swivl is a Denver-based company, founded by Kyle Mills Hall, Rodolfo Ramirez, Mason Levy and Linda Bergonia, focusing on the development of a no code platform for machine learning

3

Funding Rounds

$625.0k

Money raised

StreetHawk is a company founded in 2014 by Tobias Fielitz, Linda Fernandez and David Jones.

1

Funding Rounds

$18.0k

Money raised

Rezora is a Boulder, Colorado-based company founded in 2009 by Paul Reinarz, Rick Chastain and Hugh Morgan.

1

Funding Rounds

$175.0k

Money raised

oneQube is a New York-based company founded in 2010 by Marcela Shine.

2

Funding Rounds

$1.0m

Money raised

GoChime is a company founded in 2011 by Austin Evarts.

1

Funding Rounds

$660.0k

Money raised

SaaS integration platform for SaaS companies. Deliver powerful integrations and workflows direct to users from within your SaaS application.

2

Funding Rounds

$5.2m

Money raised

Mercately increases a company's sales through an ecommerce ecosystem, built for messaging applications.

Location:

Key people:

4

Funding Rounds

$2.0m

Money raised

Admissions and Marketing Automation CRM Software for the education industry.

3

Funding Rounds

$5.6m

Money raised

Element451 is an admissions marketing technology and CRM platform that brings students and colleges together.

1

Funding Rounds

$3.1m

Money raised

EngageSciences is a company founded by Richard Jones.

1

Funding Rounds

$500.0k

Money raised

NextUser is an artificial Intelligence company founded in 2013 by Matthieu Dejardins.

2

Funding Rounds

$1.0m

Money raised

Roam & Wander is a company founded in 2012 by Jason Warren.

Key people:

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