69 Best Fitness Startups to Watch in 2025

The Definitive Seedtable Ranking of Fitness Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 319 start-ups with an aggregate funding of $7.3b. The average funding per company in this subset is $106.0m.

Last update to the database: Aug 5, 2025. See changelog.

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8

Funding Rounds

$288.0m

Money raised

Viome is a longevity and preventative healthcare company that offers oral microbiome and gut microbiome testing services, founded by Deepak Savadatti and Naveen Jain.

Key people:

6

Funding Rounds

$119.0m

Money raised

Zoe is a Boston and London-based company which builds software for tracking individuals' nutrition response patterns, as well as a mobile application for tracking COVID-19 symptoms.

Location:

Key people:

11

Funding Rounds

$1.2b

Money raised

BetterUp is a mobile-based leadership development platform.

Location:

Key people:

8

Funding Rounds

$93.0m

Money raised

HealthifyMe is a health and wellness company that makes digital solutions for consumers to help them track their diet and exercise.

Location:

Key people:

3

Funding Rounds

$95.5m

Money raised

PlayVS is a company providing a platform for e-sports competitions for high school students.

Key people:

3

Funding Rounds

$115.0m

Money raised

Atmosphere is an Austin, Texas-based streaming TV service for businesses, offering audio-optional TV programming with closed-captioning.

Key people:

7

Funding Rounds

$102.9m

Money raised

Xenex Disinfection Services is a company that provides pulsed xenon ultraviolet-C, room disinfection systems to healthcare facilities

Key people:

7

Funding Rounds

$98.5m

Money raised

Company that develops a smart fitness system designed for boxing at-home that uses motion sensors to record data about punches and provide feedback through an app.

Key people:

2

Funding Rounds

$27.0m

Money raised

Sava is a real-time molecular health monitoring platofrm founded in 2016 by Renato Circi.

Location:

Key people:

3

Funding Rounds

$5.6m

Money raised

Terra is a London-based company developing an API for health, fitness, and wellness.

Location:

Key people:

1

Funding Rounds

Largest privately held chain of yoga studios in the united states

Industries:

Location:

2

Funding Rounds

$59.0m

Money raised

A company offering live streaming and on-demand fitness classes for users in their homes that is headquartered in New York City.

Key people:

3

Funding Rounds

$5.3m

Money raised

Fitbod is a San Francisco-based personal fitness company founded in 2015 by Jesse Venticinque and Allen Chen.

Location:

Key people:

5

Funding Rounds

Health optimization company that uses artificial intelligence to help people find and adhere to a precise eating plan based on their personal goals and preferences.

7

Funding Rounds

$122.0m

Money raised

Ellipsis Health generates a clinical grade assessment of the severity of anxiety and depression, as well as a sub clinical assessment of the severity of stress, creating the first vital sign for mental health.

1

Funding Rounds

No Cow is a food company located in Denver, Colorado, founded by Daniel Katz in 2015, developing and marketing non-GMO, low sugar, dairy-free and high protein energy bars and cookies.

2

Funding Rounds

$83.0m

Money raised

A technology company making a mobile application for tracking inflammatory irritable bowel disease.

Key people:

11

Funding Rounds

$645.7m

Money raised

A fitness company offering a mobile health coaching service.

3

Funding Rounds

$17.0m

Money raised

8fit is a health and fitness platform founded in 2014 by Pablo Villalba Villar.

Industries:

Location:

8

Funding Rounds

$1.2b

Money raised

Fab is a New York-based company founded in 2011 by Jason Goldberg.

Location:

Key people:

9

Funding Rounds

$153.3m

Money raised

Oura is a company that produces a wearable sleep and activity tracker, the Oura Ring.

3

Funding Rounds

$15.4m

Money raised

Embody, Inc. is a regenerative medicine company focused on the development and commercialization of implantable medical devices to address unmet needs in soft tissue restoration and regeneration.

2

Funding Rounds

$9.4m

Money raised

CoachUp is a Boston-based company founded in 2011 by Arian Radmand.

5

Funding Rounds

$67.5m

Money raised

A health care provider in Missouri that focuses on continuous primary care online.

Key people:

5

Funding Rounds

$35.0m

Money raised

LeagueApps is a New York, New York, United States-based company founded in 2011 by Brian Litvack.

5

Funding Rounds

$100.0m

Money raised

Let's Do This is a London-based company founded in 2017 by Sam Browne, Alex Rose and Neil Lock.

Location:

Key people:

1

Funding Rounds

$2.5m

Money raised

Zygo is a company founded in 1970.

Industries:

3

Funding Rounds

$104.1m

Money raised

Hudl is a platform and software that provides video analysis and coaching tools for sports teams.

8

Funding Rounds

$57.2m

Money raised

Joint Academy is a Swedish healthcare company providing a digital platform for the treatment of osteoarthritis.

Location:

Key people:

1

Funding Rounds

$4.2m

Money raised

A company based in New York City providing a platform for guiding cyclist through safe and enjoyable bike routes.

Key people:

6

Funding Rounds

$38.7m

Money raised

A company offering a personal training chat bot enhanced with artificial intelligence.

5

Funding Rounds

$140.2m

Money raised

Booksy is the world's leading beauty services marketplace powered by a category-specific mobile SaaS platform for beauty providers.

9

Funding Rounds

$207.2m

Money raised

TOCA is a soccer technology company that aims to disrupt and elevate the soccer experience through user-centered technology.

Key people:

1

Funding Rounds

$20.0m

Money raised

Fave is a company founded in 2015 by Joel Neoh.

2

Funding Rounds

$9.0m

Money raised

A mobile fitness app with interactive training programs world's best personal trainers at your fingertips - anytime, anywhere.

1

Funding Rounds

$15.6m

Money raised

Netpulse is a San Francisco-based company founded in 2001 by Tom Proulx.

Location:

Key people:

2

Funding Rounds

$2.8m

Money raised

GAIN Fitness is a fitness company founded in 2009 by Nicholas Gammell.

Industries:

7

Funding Rounds

$825.4m

Money raised

A company offering a discovery platform helping enterprises find workout facilities for their employees that is headquartered in New York City.

3

Funding Rounds

$158.0m

Money raised

Vida pairs users with their own health coach and program.

1

Funding Rounds

$2.8m

Money raised

Mighty Health provides a personalized and digital health coach for people with heart disease to improve their health and reduce the risk of cardiac events.

Industries:

Location:

Key people:

1

Funding Rounds

$1.5m

Money raised

A fitness and health blog based in New York City.

4

Funding Rounds

$8.5m

Money raised

Wellthy Therapeutics is an artificial Intelligence company founded in 2015 by Aradh Pillai, Abhishek Shah, Maaz Shaikh and Prayat Shah.

7

Funding Rounds

$34.4m

Money raised

BodyMedia is a Pittsburgh-based company founded in 2001 by Ivo Stivoric.

Location:

Key people:

5

Funding Rounds

$6.1m

Money raised

EveryMove is a Seattle-based company founded by Marcelo Calbucci.

Location:

Key people:

1

Funding Rounds

Venga is a Washington, D.C.-based company founded in 2010.

5

Funding Rounds

$23.5m

Money raised

Mapmyfitness is a company founded in 2007.

Industries:

Location:

2

Funding Rounds

$7.6m

Money raised

Luna Public Benefit Corporation is the parent company of LunaDNA, a community-driven online health research platform.

1

Funding Rounds

$75.4m

Money raised

GOQii’s goal is to enable people across the world to “be the force” to unleash their untapped potential.

Key people:

4

Funding Rounds

$27.3m

Money raised

Anti-gravity treadmill

4

Funding Rounds

$32.2m

Money raised

Glofox is a company that develops and markets gym management software for boutique fitness studios.

2

Funding Rounds

$22.5m

Money raised

EXOS is a Phoenix, Arizona-based company founded in 1999 by Mark Verstegen.

Industries:

Location:

Key people:

3

Funding Rounds

$14.8m

Money raised

Silofit is a company founded in 2017 by Wilfred Valenta, Johan Rosell and Adrien Caranta.

Location:

Key people:

4

Funding Rounds

$46.0m

Money raised

PopSugar is an american media and technology company founded in 2006 by Brian Sugar.

Location:

Key people:

5

Funding Rounds

$38.4m

Money raised

Lifesum is a digital fitness platform founded in 2013.

Location:

1

Funding Rounds

$15.0k

Money raised

Foodzie is a San Francisco-based company founded in 2008 by Virginia Bauman, Rob LaFave and Emily LaFave.

Location:

Key people:

1

Funding Rounds

All the benefits of fasting, none of the hunger.

1

Funding Rounds

$10.0m

Money raised

Second Nature is a smartphone application that coaches and motivates diabetes patients to live a healthier lifestyle. OurPath is a lifestyle improvement programme, proven to help people reduce the risk and complications of type 2 diabetes.

Location:

6

Funding Rounds

$2.6m

Money raised

LUMME's AI-powered smartwatch app automates calorie tracking, predicts problematic habits, and delivers support exactly when you need it.

Industries:

Location:

5

Funding Rounds

$138.3m

Money raised

Biolinq, Inc. is a Needle-Free Blood Glucose Monitoring founded by Joshua Windmiller.

5

Funding Rounds

$25.7m

Money raised

Quell is a fitness game developers founded in 2020 by Cameron Brookhouse, Lorenzo Spreafico, Doug Stidolph and Martin Tweedie.

Location:

Key people:

2

Funding Rounds

$112.0m

Money raised

C2i Genomics is a New York-based developer of cloud-based cancer diagnostic services for pharmaceutical and diagnostic organizations.

3

Funding Rounds

$115.0m

Money raised

Digital platform providing tools to enhance physical fitness and mental strength.

Location:

2

Funding Rounds

$9.3m

Money raised

Nutrium is a bringing nutrition professionals closer to their clients founded in 2015 by André Santos.

Location:

Key people:

2

Funding Rounds

$258.0k

Money raised

Nexercise is a Bethesda, Maryland-based company founded in 2012.

2

Funding Rounds

$7.6m

Money raised

Gainful is a personalized protein powder founded in 2017 by Eric Ji Sun Wu.

Location:

Key people:

4

Funding Rounds

$107.0m

Money raised

Hydrow is an indoor rowing machine startup founded by Bruce Smith.

Industries:

Key people:

1

Funding Rounds

$31.3m

Money raised

NutriSense is a metabolic health platform that combines real-time monitoring with personalized dietitian coaching.

Key people:

3

Funding Rounds

GuavaPass operates a platform that provides access to fitness studios and healthy-living experts across Asia and the Middle East.

2

Funding Rounds

$237.0m

Money raised

An AI-powered home gym that can track a users' motion, correct their form, and improve performance

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