69 Best Fitness Startups to Watch in 2025

The Definitive Seedtable Ranking of Fitness Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 309 start-ups with an aggregate funding of $7.2b. The average funding per company in this subset is $103.8m.

Last update to the database: Feb 18, 2025. See changelog.

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8

Funding Rounds

$288.0m

Money raised

Viome is a longevity and preventative healthcare company that offers oral microbiome and gut microbiome testing services, founded by Deepak Savadatti and Naveen Jain.

Key people:

6

Funding Rounds

$119.0m

Money raised

Zoe is a Boston and London-based company which builds software for tracking individuals' nutrition response patterns, as well as a mobile application for tracking COVID-19 symptoms.

Location:

Key people:

11

Funding Rounds

$1.2b

Money raised

BetterUp is a mobile-based leadership development platform.

Location:

Key people:

8

Funding Rounds

$93.0m

Money raised

HealthifyMe is a health and wellness company that makes digital solutions for consumers to help them track their diet and exercise.

Location:

Key people:

3

Funding Rounds

$95.5m

Money raised

PlayVS is a company providing a platform for e-sports competitions for high school students.

Key people:

3

Funding Rounds

$115.0m

Money raised

Atmosphere is an Austin, Texas-based streaming TV service for businesses, offering audio-optional TV programming with closed-captioning.

Key people:

7

Funding Rounds

$102.9m

Money raised

Xenex Disinfection Services is a company that provides pulsed xenon ultraviolet-C, room disinfection systems to healthcare facilities

Key people:

7

Funding Rounds

$98.5m

Money raised

Company that develops a smart fitness system designed for boxing at-home that uses motion sensors to record data about punches and provide feedback through an app.

Key people:

3

Funding Rounds

$5.6m

Money raised

Terra is a London-based company developing an API for health, fitness, and wellness.

Location:

Key people:

1

Funding Rounds

Largest privately held chain of yoga studios in the united states

Industries:

Location:

1

Funding Rounds

$8.0m

Money raised

A company building a portable molecular tracker that offers instant feedback about physical performance and is starting with, but is not limited to, reporting individual cortisol and testosterone levels. It was founded in 2016 and is located in London, England.

Location:

Key people:

2

Funding Rounds

$59.0m

Money raised

A company offering live streaming and on-demand fitness classes for users in their homes that is headquartered in New York City.

Key people:

3

Funding Rounds

$5.3m

Money raised

Fitbod is a San Francisco-based personal fitness company founded in 2015 by Jesse Venticinque and Allen Chen.

Location:

Key people:

5

Funding Rounds

Health optimization company that uses artificial intelligence to help people find and adhere to a precise eating plan based on their personal goals and preferences.

1

Funding Rounds

No Cow is a food company located in Denver, Colorado, founded by Daniel Katz in 2015, developing and marketing non-GMO, low sugar, dairy-free and high protein energy bars and cookies.

2

Funding Rounds

$83.0m

Money raised

A technology company making a mobile application for tracking inflammatory irritable bowel disease.

Key people:

6

Funding Rounds

$78.0m

Money raised

Ellipsis Health generates a clinical grade assessment of the severity of anxiety and depression, as well as a sub clinical assessment of the severity of stress, creating the first vital sign for mental health.

11

Funding Rounds

$645.7m

Money raised

A fitness company offering a mobile health coaching service.

3

Funding Rounds

$17.0m

Money raised

8fit is a health and fitness platform founded in 2014 by Pablo Villalba Villar.

Industries:

Location:

8

Funding Rounds

$1.2b

Money raised

Fab is a New York-based company founded in 2011 by Jason Goldberg.

Location:

Key people:

9

Funding Rounds

$153.3m

Money raised

Oura is a company that produces a wearable sleep and activity tracker, the Oura Ring.

3

Funding Rounds

$15.4m

Money raised

Embody, Inc. is a regenerative medicine company focused on the development and commercialization of implantable medical devices to address unmet needs in soft tissue restoration and regeneration.

2

Funding Rounds

$9.4m

Money raised

CoachUp is a Boston-based company founded in 2011 by Arian Radmand.

5

Funding Rounds

$67.5m

Money raised

A health care provider in Missouri that focuses on continuous primary care online.

Key people:

5

Funding Rounds

$35.0m

Money raised

LeagueApps is a New York, New York, United States-based company founded in 2011 by Brian Litvack.

5

Funding Rounds

$100.0m

Money raised

Let's Do This is a London-based company founded in 2017 by Sam Browne, Alex Rose and Neil Lock.

Location:

Key people:

1

Funding Rounds

$2.5m

Money raised

Zygo is a company founded in 1970.

Industries:

3

Funding Rounds

$104.1m

Money raised

Hudl is a platform and software that provides video analysis and coaching tools for sports teams.

8

Funding Rounds

$57.2m

Money raised

Joint Academy is a Swedish healthcare company providing a digital platform for the treatment of osteoarthritis.

Location:

Key people:

1

Funding Rounds

$4.2m

Money raised

A company based in New York City providing a platform for guiding cyclist through safe and enjoyable bike routes.

Key people:

6

Funding Rounds

$38.7m

Money raised

A company offering a personal training chat bot enhanced with artificial intelligence.

5

Funding Rounds

$140.2m

Money raised

Booksy is the world's leading beauty services marketplace powered by a category-specific mobile SaaS platform for beauty providers.

8

Funding Rounds

$207.2m

Money raised

TOCA is a soccer technology company that aims to disrupt and elevate the soccer experience through user-centered technology.

Key people:

1

Funding Rounds

$20.0m

Money raised

Fave is a company founded in 2015 by Joel Neoh.

2

Funding Rounds

$9.0m

Money raised

A mobile fitness app with interactive training programs world's best personal trainers at your fingertips - anytime, anywhere.

1

Funding Rounds

$15.6m

Money raised

Netpulse is a San Francisco-based company founded in 2001 by Tom Proulx.

Location:

Key people:

2

Funding Rounds

$2.8m

Money raised

GAIN Fitness is a fitness company founded in 2009 by Nicholas Gammell.

Industries:

7

Funding Rounds

$825.4m

Money raised

A company offering a discovery platform helping enterprises find workout facilities for their employees that is headquartered in New York City.

3

Funding Rounds

$158.0m

Money raised

Vida pairs users with their own health coach and program.

1

Funding Rounds

$2.8m

Money raised

Mighty Health provides a personalized and digital health coach for people with heart disease to improve their health and reduce the risk of cardiac events.

Industries:

Location:

Key people:

1

Funding Rounds

$1.5m

Money raised

A fitness and health blog based in New York City.

4

Funding Rounds

$8.5m

Money raised

Wellthy Therapeutics is an artificial Intelligence company founded in 2015 by Aradh Pillai, Abhishek Shah, Maaz Shaikh and Prayat Shah.

7

Funding Rounds

$34.4m

Money raised

BodyMedia is a Pittsburgh-based company founded in 2001 by Ivo Stivoric.

Location:

Key people:

5

Funding Rounds

$6.1m

Money raised

EveryMove is a Seattle-based company founded by Marcelo Calbucci.

Location:

Key people:

1

Funding Rounds

Venga is a Washington, D.C.-based company founded in 2010.

5

Funding Rounds

$23.5m

Money raised

Mapmyfitness is a company founded in 2007.

Industries:

Location:

2

Funding Rounds

$7.6m

Money raised

Luna Public Benefit Corporation is the parent company of LunaDNA, a community-driven online health research platform.

1

Funding Rounds

$75.4m

Money raised

GOQii’s goal is to enable people across the world to “be the force” to unleash their untapped potential.

Key people:

4

Funding Rounds

$27.3m

Money raised

Anti-gravity treadmill

4

Funding Rounds

$32.2m

Money raised

Glofox is a company that develops and markets gym management software for boutique fitness studios.

2

Funding Rounds

$22.5m

Money raised

EXOS is a Phoenix, Arizona-based company founded in 1999 by Mark Verstegen.

Industries:

Location:

Key people:

3

Funding Rounds

$14.8m

Money raised

Silofit is a company founded in 2017 by Wilfred Valenta, Johan Rosell and Adrien Caranta.

Location:

Key people:

4

Funding Rounds

$46.0m

Money raised

PopSugar is an american media and technology company founded in 2006 by Brian Sugar.

Location:

Key people:

5

Funding Rounds

$38.4m

Money raised

Lifesum is a digital fitness platform founded in 2013.

Location:

1

Funding Rounds

$15.0k

Money raised

Foodzie is a San Francisco-based company founded in 2008 by Virginia Bauman, Rob LaFave and Emily LaFave.

Location:

Key people:

1

Funding Rounds

All the benefits of fasting, none of the hunger.

1

Funding Rounds

$10.0m

Money raised

Second Nature is a smartphone application that coaches and motivates diabetes patients to live a healthier lifestyle. OurPath is a lifestyle improvement programme, proven to help people reduce the risk and complications of type 2 diabetes.

Location:

6

Funding Rounds

$2.6m

Money raised

LUMME's AI-powered smartwatch app automates calorie tracking, predicts problematic habits, and delivers support exactly when you need it.

Industries:

Location:

5

Funding Rounds

$138.3m

Money raised

Biolinq, Inc. is a Needle-Free Blood Glucose Monitoring founded by Joshua Windmiller.

5

Funding Rounds

$25.7m

Money raised

Quell is a fitness game developers founded in 2020 by Cameron Brookhouse, Lorenzo Spreafico, Doug Stidolph and Martin Tweedie.

Location:

Key people:

2

Funding Rounds

$112.0m

Money raised

C2i Genomics is a New York-based developer of cloud-based cancer diagnostic services for pharmaceutical and diagnostic organizations.

3

Funding Rounds

$115.0m

Money raised

Digital platform providing tools to enhance physical fitness and mental strength.

Location:

2

Funding Rounds

$9.3m

Money raised

Nutrium is a bringing nutrition professionals closer to their clients founded in 2015 by André Santos.

Location:

Key people:

2

Funding Rounds

$258.0k

Money raised

Nexercise is a Bethesda, Maryland-based company founded in 2012.

2

Funding Rounds

$7.6m

Money raised

Gainful is a personalized protein powder founded in 2017 by Eric Ji Sun Wu.

Location:

Key people:

4

Funding Rounds

$107.0m

Money raised

Hydrow is an indoor rowing machine startup founded by Bruce Smith.

Industries:

Key people:

1

Funding Rounds

$31.3m

Money raised

NutriSense is a metabolic health platform that combines real-time monitoring with personalized dietitian coaching.

Key people:

5

Funding Rounds

$147.5m

Money raised

A biotechnology company focused on the development of therapeutics for the treatmjent of autoimmune and inflammatory diseases

3

Funding Rounds

GuavaPass operates a platform that provides access to fitness studios and healthy-living experts across Asia and the Middle East.

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