69 Best Fitness Startups to Watch in 2025

Viome is a longevity and preventative healthcare company that offers oral microbiome and gut microbiome testing services, founded by Deepak Savadatti and Naveen Jain.

Zoe is a Boston and London-based company which builds software for tracking individuals' nutrition response patterns, as well as a mobile application for tracking COVID-19 symptoms.

Gymshark is a fitness apparel, manufacturer & online retailer based in the United Kingdom.

BetterUp is a mobile-based leadership development platform.

HealthifyMe is a health and wellness company that makes digital solutions for consumers to help them track their diet and exercise.

PlayVS is a company providing a platform for e-sports competitions for high school students.

Atmosphere is an Austin, Texas-based streaming TV service for businesses, offering audio-optional TV programming with closed-captioning.

Xenex Disinfection Services is a company that provides pulsed xenon ultraviolet-C, room disinfection systems to healthcare facilities

Company that develops a smart fitness system designed for boxing at-home that uses motion sensors to record data about punches and provide feedback through an app.

Terra is a London-based company developing an API for health, fitness, and wellness.

Largest privately held chain of yoga studios in the united states

A company building a portable molecular tracker that offers instant feedback about physical performance and is starting with, but is not limited to, reporting individual cortisol and testosterone levels. It was founded in 2016 and is located in London, England.

A company offering live streaming and on-demand fitness classes for users in their homes that is headquartered in New York City.

A wellness company that offers live fitness training over its platform. It was acquired by Weight Watchers in 2014 and is located in San Francisco, California.

Fitbod is a San Francisco-based personal fitness company founded in 2015 by Jesse Venticinque and Allen Chen.

Health optimization company that uses artificial intelligence to help people find and adhere to a precise eating plan based on their personal goals and preferences.

No Cow is a food company located in Denver, Colorado, founded by Daniel Katz in 2015, developing and marketing non-GMO, low sugar, dairy-free and high protein energy bars and cookies.

A technology company making a mobile application for tracking inflammatory irritable bowel disease.

A fitness company offering a mobile health coaching service.

8fit is a health and fitness platform founded in 2014 by Pablo Villalba Villar.

Fab is a New York-based company founded in 2011 by Jason Goldberg.

Oura is a company that produces a wearable sleep and activity tracker, the Oura Ring.

Embody, Inc. is a regenerative medicine company focused on the development and commercialization of implantable medical devices to address unmet needs in soft tissue restoration and regeneration.

CoachUp is a Boston-based company founded in 2011 by Arian Radmand.

A health care provider in Missouri that focuses on continuous primary care online.

LeagueApps is a New York, New York, United States-based company founded in 2011 by Brian Litvack.

Let's Do This is a London-based company founded in 2017 by Sam Browne, Alex Rose and Neil Lock.

Zygo is a company founded in 1970.

Hudl is a platform and software that provides video analysis and coaching tools for sports teams.

MyFitnessPal is a San Francisco-based company founded in 2005 by Albert Lee.

A company based in New York City providing a platform for guiding cyclist through safe and enjoyable bike routes.

Joint Academy is a Swedish healthcare company providing a digital platform for the treatment of osteoarthritis.

Misfit is a smartwatch and wearable fitness technology company founded in 2011 by John Sculley.

Body Labs is a company providing a platform for digitizing the human body to create a true-to-life 3D body model to support various b2b software applications

A company offering a personal training chat bot enhanced with artificial intelligence.

Booksy is the world's leading beauty services marketplace powered by a category-specific mobile SaaS platform for beauty providers.

TOCA is a soccer technology company that aims to disrupt and elevate the soccer experience through user-centered technology.

Fave is a company founded in 2015 by Joel Neoh.

A mobile fitness app with interactive training programs world's best personal trainers at your fingertips - anytime, anywhere.

Netpulse is a San Francisco-based company founded in 2001 by Tom Proulx.

GAIN Fitness is a fitness company founded in 2009 by Nicholas Gammell.

Runkeeper is a gps fitness-tracking app for ios and android founded in 2008 by Jason Jacobs.

A company offering a discovery platform helping enterprises find workout facilities for their employees that is headquartered in New York City.

Vida pairs users with their own health coach and program.

Mighty Health provides a personalized and digital health coach for people with heart disease to improve their health and reduce the risk of cardiac events.

A fitness and health blog based in New York City.

Wellthy Therapeutics is an artificial Intelligence company founded in 2015 by Aradh Pillai, Abhishek Shah, Maaz Shaikh and Prayat Shah.

EveryMove is a Seattle-based company founded by Marcelo Calbucci.

Venga is a Washington, D.C.-based company founded in 2010.

Mapmyfitness is a company founded in 2007.

BodyMedia is a Pittsburgh-based company founded in 2001 by Ivo Stivoric.

Luna Public Benefit Corporation is the parent company of LunaDNA, a community-driven online health research platform.

GOQii’s goal is to enable people across the world to “be the force” to unleash their untapped potential.

Anti-gravity treadmill

Glofox is a company that develops and markets gym management software for boutique fitness studios.

EXOS is a Phoenix, Arizona-based company founded in 1999 by Mark Verstegen.

Silofit is a company founded in 2017 by Wilfred Valenta, Johan Rosell and Adrien Caranta.

PopSugar is an american media and technology company founded in 2006 by Brian Sugar.

Foodzie is a San Francisco-based company founded in 2008 by Virginia Bauman, Rob LaFave and Emily LaFave.

All the benefits of fasting, none of the hunger.

Lifesum is a digital fitness platform founded in 2013.

Second Nature is a smartphone application that coaches and motivates diabetes patients to live a healthier lifestyle. OurPath is a lifestyle improvement programme, proven to help people reduce the risk and complications of type 2 diabetes.

LUMME's AI-powered smartwatch app automates calorie tracking, predicts problematic habits, and delivers support exactly when you need it.

Biolinq, Inc. is a Needle-Free Blood Glucose Monitoring founded by Joshua Windmiller.

Quell is a fitness game developers founded in 2020 by Cameron Brookhouse, Lorenzo Spreafico, Doug Stidolph and Martin Tweedie.

C2i Genomics is a New York-based developer of cloud-based cancer diagnostic services for pharmaceutical and diagnostic organizations.

Digital platform providing tools to enhance physical fitness and mental strength.

Nutrium is a bringing nutrition professionals closer to their clients founded in 2015 by André Santos.

Nexercise is a Bethesda, Maryland-based company founded in 2012.