8 Best Fitness Tracking Startups to Watch in 2025

The Definitive Seedtable Ranking of Fitness Tracking Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 8 start-ups with an aggregate funding of $1.0b. The average funding per company in this subset is $130.7m.

Last update to the database: Feb 18, 2025. See changelog.

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1

Funding Rounds

$17.5m

Money raised

Ultrahuman offers wearable technologies that monitor sleep, movement, and recovery.

Location:

Key people:

6

Funding Rounds

$14.3m

Money raised

Babys women's health company with mobile application for expectant mothers prescribed by OBGYNs. It was founded in 2013 and is located in Washington, D.C.

Key people:

6

Funding Rounds

$30.9m

Money raised

A company offering neurocognitive assessments and cognitive care solutions.

Key people:

2

Funding Rounds

$237.0m

Money raised

An AI-powered home gym that can track a users' motion, correct their form, and improve performance

8

Funding Rounds

$614.0m

Money raised

Keep is a Beijing-based company founded in 2014.

Location:

2

Funding Rounds

$150.0k

Money raised

FitnessAI for iPhone uses artificial intelligence to generate personalized weight lifting plans.

Key people:

3

Funding Rounds

$125.0m

Money raised

VAY creates software capable of professional motion analysis with any camera.

1

Funding Rounds

$6.8m

Money raised

LVL is the first fitness tracker that tracks the body's hydration in real time.

Location:

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