69 Best Shopping Startups to Watch in 2025

The Definitive Seedtable Ranking of Shopping Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 214 start-ups with an aggregate funding of $20.2b. The average funding per company in this subset is $292.1m.

Last update to the database: Feb 18, 2025. See changelog.

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Klarna logo

Klarna

Klarna is a financial technology company providing e-commerce payment solutions for merchants and shoppers.

20

Funding Rounds

$3.8b

Money raised

Postmates logo

Postmates

Postmates is a food delivery service company operating a network of couriers for local goods delivery.

8

Funding Rounds

$3.0b

Money raised

Jaagodeal logo

Jaagodeal

Jaagodeal is an online shopping platform in Bangladesh that was founded in 2018. It sells a wide range of products, including fashion, home goods, electronics, and beauty products.

1

Funding Rounds

$1.0m

Money raised

Handshake (software company) logo

Handshake (software company)

Handshake is a Caliornia-based college career recruiting network for college students, career centers, and employers.

7

Funding Rounds

$448.0m

Money raised

Fetch Rewards, Inc. logo

Fetch Rewards, Inc.

Fetch Rewards is a mobile shopping platform for earning points and rewards on purchases.

9

Funding Rounds

$852.6m

Money raised

Caper AI logo

Caper AI

Caper offers contactless and automated checkout, powered by AI and computer vision.

1

Funding Rounds

$3.0m

Money raised

Ibotta logo

Ibotta

Ibotta is a free-to-use mobile coupon and cash-back shopping app based in Denver.

2

Funding Rounds

$1.0b

Money raised

Sweetgreen logo

Sweetgreen

A restaurant chain serving organic salads and grain bowls.

4

Funding Rounds

$522.0m

Money raised

Savings.com logo

Savings.com

Savings.com is a Santa Monica, California-based company founded in 2007 by Joe Zulli, Marcus Flemming, Loren Bendele, Phil Del Rivo and Robert Cornejo.

2

Funding Rounds

$4.8m

Money raised

GrowGeneration logo

GrowGeneration

Locations Nationwide - GrowGeneration is the nation's largest specialty hydroponic and organic garden center supplier that sells hydroponic supplies, indoor and outdoor products, commercial grow lights, plant nutrients, and more. Shop Buy Online Pick up in store hydroponic items for sale here today!

1

Funding Rounds

$10.0m

Money raised

Twice (online retailer) logo

Twice (online retailer)

Twice is an online retailer in San Francisco founded in 2002.

2

Funding Rounds

$22.5m

Money raised

Zola logo

Zola

Zola is a reinventing the wedding planning and registry experience founded in 2013 by Shan-Lyn Ma.

2

Funding Rounds

$125.0m

Money raised

SHEIN logo

SHEIN

SHEIN is a chinese online fashion retailer founded in 2012 by Chris Xu.

6

Funding Rounds

$2.0b

Money raised

Capital Float (company) logo

Capital Float (company)

Capital Float is a Bangalore-based online platform providing working capital financing to small and medium enterprises in India.

12

Funding Rounds

$202.0m

Money raised

Carwow logo

Carwow

Carwow is an online car buying and selling marketplace founded in 2013 by Alexandra Margolis, David Santoro and James Hind.

3

Funding Rounds

$121.4m

Money raised

Dashlane logo

Dashlane

Dashlane is a password manager software company founded by Emmanuel Schalit, Alexis Fogel, Guillaume Maron and Jean Guillou.

6

Funding Rounds

$274.5m

Money raised

Paribus logo

Paribus

Paribus is a software company providing a platform where consumers can purchase goods and monitor prices. It participated in the S15 cohort of Y Combinator.

1

Funding Rounds

$2.1m

Money raised

Zilingo logo

Zilingo

Zilingo is a technology platform that powers the entire fashion supply chain.

4

Funding Rounds

$316.0m

Money raised

Trendyol group logo

Trendyol group

Trendyol group is an Istanbul-based company founded in 2010 by Demet Mutlu, Demet Mutlu and Tarık Demir.

5

Funding Rounds

$1.9b

Money raised

HauteLook logo

HauteLook

HauteLook is a Los Angeles-based company founded in 2007 by Kevin Diamond.

2

Funding Rounds

$41.0m

Money raised

Magicpin logo

Magicpin

Magicpin is a Gurgaon-based discovery and discount platform for e-commerce and physical retail stores, allowing users to discover products and for stores (digital and physical) to market products. It offers rewards in points and cashback for purchases made.

8

Funding Rounds

$90.0m

Money raised

Addi logo

Addi

A financial services company. It was founded in 2018 and is located in Bogota, Colombia.

5

Funding Rounds

$111.3m

Money raised

Engage3 logo

Engage3

Engage3 is a Davis, California-based company founded in 2008 by Ken Ouimet.

6

Funding Rounds

$59.0m

Money raised

The Iconic logo

The Iconic

The Iconic is a Sydney-based company founded in 2011.

4

Funding Rounds

$110.0m

Money raised

Licious logo

Licious

Licious is an India-based consumer fresh meat and seafood brand.

9

Funding Rounds

$488.5m

Money raised

Thredup logo

Thredup

Thredup is a San Francisco-based company.

4

Funding Rounds

$196.7m

Money raised

HappyFresh (company) logo

HappyFresh (company)

HappyFresh is an online grocery platform that lets you shop products from great grocery stores around the city at the tap of a button.

2

Funding Rounds

$87.0m

Money raised

Grabango logo

Grabango

Grabango is an artificial Intelligence company founded in 2016 by Will Glaser.

4

Funding Rounds

$104.7m

Money raised

Ditto logo

Ditto

Ditto is a San Mateo, California-based company founded in 2011 by Sergey Surkov, Dmitry Kornilov and Kate Doerksen.

4

Funding Rounds

$15.6m

Money raised

Cubyn logo

Cubyn

Cubyn offers e-commerce fulfillment for online stores. Customers can connect their online store or marketplace to manage their inventory and orders.

3

Funding Rounds

$97.3m

Money raised

Red Tricycle logo

Red Tricycle

Red Tricycle is a company founded by Jacqui Boland, Craig Zingerline and Dan Zaner.

3

Funding Rounds

$4.1m

Money raised

Heat logo

Heat

Platform encouraging sustainable fashion through innovative clothing solutions.

1

Funding Rounds

$5.0m

Money raised

Chaldal (company) logo

Chaldal (company)

Chaldal is an online shop in Dhaka, Bangladesh founded in 2013.

2

Funding Rounds

$15.5m

Money raised

Lenskart logo

Lenskart

An online marketplace for eyewear. Lenskart is an India-based online shopping portal for eyewear.

2

Funding Rounds

$314.6m

Money raised

PayPlug logo

PayPlug

PayPlug is the first online payment solution designed specifically for SMEs. Founded in 2012, the platform has quickly become a key alternative to legacy players thanks to its simple products, high performance converison tools, and strong customer service. In 2016, only 15% of SMEs were selling online! Our ambition is to make online commerce accessible, enable small businesses to stand out against giant players, and contribute to the digitization of the economy. Today, we are proud to help thousands of online merchants grow by offering them simple online and mobile credit card acceptance. After raising more than 12 million euros in funding and obtaining a Payment Institution License from ACPR Banque de France, PayPlug has joined the Natixis / BPCE group in April 2017.

1

Funding Rounds

Letgo logo

Letgo

Letgo is a company providing a website and application for buying and selling used electronics, furniture, cars, movies, books, fashion, real estate and services.

3

Funding Rounds

$775.0m

Money raised

Stylitics logo

Stylitics

Stylitics is a company founded in 2011 by Rohan Deuskar.

4

Funding Rounds

$190.0m

Money raised

Motorway logo

Motorway

Operator of an online car auction platform designed to facilitate the sale of used cars.

7

Funding Rounds

$358.0m

Money raised

Cortilia logo

Cortilia

Cortilia is an online grocery delivery platform founded in 2011.

9

Funding Rounds

$129.1m

Money raised

Drizly logo

Drizly

Drizly is a Boston-based company founded in 2012 by Nicholas Rellas.

3

Funding Rounds

$84.3m

Money raised

ShopClues logo

ShopClues

ShopClues is an e-commerce company. Shop Clues provides a platform to establish a connection between buyers and sellers in a managed environment.

4

Funding Rounds

$16.3m

Money raised

ShopBack logo

ShopBack

ShopBack is a digital loyalty and discovery platform e-commerce company offering a smarter way to shop.

6

Funding Rounds

$345.0m

Money raised

Twisto logo

Twisto

Payment app that helps customers manage cashflow and pay for online purchases with one click.

1

Funding Rounds

$22.0m

Money raised

Storenvy logo

Storenvy

Storenvy is a San Francisco-based company founded in 2010.

2

Funding Rounds

$6.5m

Money raised

Macai logo

Macai

Operator of a grocery delivery platform intended to facilitate the delivery of essential goods to its customers. The company sources a wide range of food / non-food products from the market by picking them up and storing them at its warehouse, enabling users to get products delivered to their chosen address as per their requirements.

2

Funding Rounds

$6.0m

Money raised

About You logo

About You

About You is an e-commerce company creating a personalized online shop that shows products and outfit suggestions relevant to each customer.

1

Funding Rounds

$300.0m

Money raised

Lyst (fashion company) logo

Lyst (fashion company)

Fashion search platform that allows users to browse through thousands of online fashion stores.

1

Funding Rounds

$85.0m

Money raised

PriceOye logo

PriceOye

Developer of product discovery and price comparison platform designed to make online shopping easy for users.

4

Funding Rounds

$8.4m

Money raised

Simpl (company) logo

Simpl (company)

In India, Simpl is the most popular Pay-Later platform.

2

Funding Rounds

$54.0m

Money raised

FirstCry.com logo

FirstCry.com

FirstCry.com is a company founded in 2010.

10

Funding Rounds

$865.4m

Money raised

SamCart logo

SamCart

Operator of an online eCommerce platform designed to sell direct-to-consumer products.

2

Funding Rounds

$164.0m

Money raised

Purple Dot logo

Purple Dot

Purple Dot allows consumers to request a “worth-the-wait” lower price.

3

Funding Rounds

$7.6m

Money raised

Tapingo logo

Tapingo

Tapingo is a company founded in 2012 by Oren Barzilai, Daniel Almog, Udi Oster and Jonathan Ellman.

2

Funding Rounds

$14.0m

Money raised

Gone! logo

Gone!

Gone! is a company founded in 2014 by Pablo Orlando.

1

Funding Rounds

$25.0k

Money raised

Dosh logo

Dosh

Dosh is an Austin, Texas-based company founded in 2016 by Ryan Wuerch.

4

Funding Rounds

$126.0m

Money raised

ShopSavvy logo

ShopSavvy

ShopSavvy is a San Francisco-based company founded in 2008 by Alexander Muse.

5

Funding Rounds

$18.4m

Money raised

Well.ca logo

Well.ca

Well.ca is a Canada-based company focusing on wellness product delivery.

2

Funding Rounds

$2.7m

Money raised

dunzo logo

dunzo

The Dunzo app is designed and developed to specifically help you in your daily task management.

3

Funding Rounds

$130.0m

Money raised

Offers.com logo

Offers.com

Offers.com has the best coupons, codes and deals for clothing, electronics, travel, software, and more from the best stores and brands.

1

Funding Rounds

$7.0m

Money raised

Foxtrot (Company) logo

Foxtrot (Company)

Foxtrot is a Chicago-based company founded in 2013.

2

Funding Rounds

$23.0m

Money raised

Shopular logo

Shopular

Shopular is a company founded in 2012 by Tommy Tsai.

1

Funding Rounds

$6.4m

Money raised

Kitchology logo

Kitchology

Kitchology provides an integrated analytics platform based on machine learning to help people with special diets find select food, products and retailers.

2

Funding Rounds

$500.0k

Money raised

Reebee logo

Reebee

Reebee is a company providing a mobile application for browsing and distributing flyers.

2

Funding Rounds

TiendaNube logo

TiendaNube

Company

1

Funding Rounds

$1.0m

Money raised

1Trolley logo

1Trolley

Operator of a delivery platform intended to digitize neighborhoods and meet increased consumer demand for on-demand delivery. The company's platform provides end to end solution that purchases, picks up, and delivers convenient goods that are ordered from one's neighborhood stores through the mobile app.

2

Funding Rounds

$350.0k

Money raised

Tradera logo

Tradera

Marketplace connecting millions of second-hand sellers and buyers online.

$4.4m

Money raised

Soysuper logo

Soysuper

Soysuper is a Madrid-based company founded in 2012 by François Derbaix, Marta Esteve, Audrey Mark, Javier Camuñas Velasco and Juan Leal.

2

Funding Rounds

Ulabox logo

Ulabox

Ulabox is a company founded in 2010 by David Baratech, Jaume Gomà and Sergi de Pablos.

1

Funding Rounds

$1.1m

Money raised

Stor.ai logo

Stor.ai

Stor.ai supports grocery retailers of all sizes profitably scale their eCommerce operations while strengthening their unique brand identity and optimizing the customer experience. Through a suite of innovative technological tools, stor.ai equips grocery retailers with all they need to create, and own, a holistic, end-to-end eCommerce offering

2

Funding Rounds

$28.5m

Money raised