25 Best Online Grocery Startups to Watch in 2025

The Definitive Seedtable Ranking of Online Grocery Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 25 start-ups with an aggregate funding of $6.2b. The average funding per company in this subset is $249.3m.

Last update to the database: Feb 18, 2025. See changelog.

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Weee! logo

Weee!

Weee! is an Asian and Hispanic grocer in North America, founded by Larry Liu.

8

Funding Rounds

$863.8m

Money raised

Good Eggs logo

Good Eggs

Good Eggs is an online grocery delivery service based in the Bay Area, offering fresh local produce, weeknight meal kits, everyday staples, and wine, beer, and spirits .

6

Funding Rounds

$175.5m

Money raised

JOKR logo

JOKR

JOKR is a provider of hyperlocal product delivery services.

3

Funding Rounds

$480.0m

Money raised

FreshDirect logo

FreshDirect

FreshDirect is a Long Island City-based grocery delivery company founded in 2002 by Joe Fedele, Jason Ackerman and David Mcinerney.

4

Funding Rounds

$280.0m

Money raised

Getir (grocery delivery company) logo

Getir (grocery delivery company)

Getir is a technology company that provides on-demand delivery services.

9

Funding Rounds

$2.1b

Money raised

Shipt logo

Shipt

Shipt is an American delivery company, offering grocery pickup and delivery services.

2

Funding Rounds

$60.1m

Money raised

HappyFresh (company) logo

HappyFresh (company)

HappyFresh is an online grocery platform that lets you shop products from great grocery stores around the city at the tap of a button.

2

Funding Rounds

$87.0m

Money raised

Mara logo

Mara

Developer of the crypto-economy platform designed to simplify digital finance. The company engages in building a pan-African digital asset exchange and lending platform to acquire, trade, and withdraw cryptocurrencies, enabling users to understand crypto and finance better.

1

Funding Rounds

$23.0m

Money raised

Imperfect Foods logo

Imperfect Foods

Imperfect Foods is an online grocery ordering and grocery delivery company focused on off-size or surplus grocery and produce items. The company was acquired by Misfits Market in 2022.

6

Funding Rounds

$193.5m

Money raised

Zapp logo

Zapp

Grocery-delivery service providing on-demand delivery around the clock.

3

Funding Rounds

$307.2m

Money raised

Everli logo

Everli

Everli is an online grocery shopping marketplace founded in 2014.

10

Funding Rounds

$245.7m

Money raised

Misfits Market logo

Misfits Market

Misfits Market is a New Jersey-based company and online grocery platform founded by Abhi Ramesh.

5

Funding Rounds

$543.0m

Money raised

Parking Panda logo

Parking Panda

Parking Panda is a company founded in 2011 by Nick Miller.

2

Funding Rounds

$4.7m

Money raised

Thrive Market logo

Thrive Market

Thrive Market is an online retailer with over 2,500 high-quality healthy foods, vitamins, home goods, and beauty supplies.

1

Funding Rounds

$111.0m

Money raised

GrocerApp logo

GrocerApp

GrocerApp is a low-price online grocery store for users to order products across categories and get it delivered to their doorstep.

3

Funding Rounds

$6.7m

Money raised

Soysuper logo

Soysuper

Soysuper is a Madrid-based company founded in 2012 by François Derbaix, Marta Esteve, Audrey Mark, Javier Camuñas Velasco and Juan Leal.

2

Funding Rounds

Ulabox logo

Ulabox

Ulabox is a company founded in 2010 by David Baratech, Jaume Gomà and Sergi de Pablos.

1

Funding Rounds

$1.1m

Money raised

Hungryroot logo

Hungryroot

Operator of an online grocery platform intended to offer personalized grocery services.

2

Funding Rounds

$47.7m

Money raised

Public Goods (company) logo

Public Goods (company)

Public Goods is an e-commerce website founded in 2016 by Michael Ferchak.

1

Funding Rounds

$3.0m

Money raised

La Belle Vie logo

La Belle Vie

La Belle Vie is an online grocery service based in Paris, France founded in 2015.

3

Funding Rounds

$69.1m

Money raised

3

Funding Rounds

$430.0m

Money raised

Umamicart logo

Umamicart

Umamicart is an online grocery store for Asian products and ingredients. Their carefully curated selection includes both traditional staples, as well as up-and-coming Asian-American owned brands.

1

Funding Rounds

$6.0m

Money raised

SariSuki logo

SariSuki

SariSuki is a community selling platform that helps its clients to become an online neighborhood grocery store.

1

Funding Rounds

$7.1m

Money raised

Spud.Ca - Sustainable Produce Urban Delivery logo

Spud.Ca - Sustainable Produce Urban Delivery

SPUD is a sustainable, organic grocery service, delivering premium products to customers in BC and Alberta.

6

Funding Rounds

$43.4m

Money raised

Boxed logo

Boxed

Boxed is a New York City-based company founded in 2013.

1

Funding Rounds

$111.0m

Money raised