69 Best Sales Automation Startups to Watch in 2025

The Definitive Seedtable Ranking of Sales Automation Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 2,672 start-ups with an aggregate funding of $21.5b. The average funding per company in this subset is $311.2m.

Last update to the database: Feb 18, 2025. See changelog.

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2

Funding Rounds

$21.0m

Money raised

Ozon is a Russian e-commerce platform.

Industries:

Location:

Key people:

7

Funding Rounds

$60.6m

Money raised

READY Robotics is a company developing an industrial brand-agnostic operating system (Forge/OS) for industrial robots and automation.

15

Funding Rounds

$140.4m

Money raised

Synthace is a software company based out of London, UK, building automation software that gives biologists the ability to control and analyze the performance of lab hardware.

6

Funding Rounds

$722.0m

Money raised

Cerebras is an AI company building computer systems designed to accelerate AI workflows.

Key people:

5

Funding Rounds

$349.2m

Money raised

HashiCorp is a software company providing tools for developers and security professionals to provision, secure, and run infrastructure for distributed applications for organizations.

Key people:

7

Funding Rounds

$267.5m

Money raised

Immuta is a Boston-based provider of a cloud-native data governance platform for organizations to automate data access control, security, and privacy compliance.

20

Funding Rounds

$3.8b

Money raised

Klarna is a financial technology company providing e-commerce payment solutions for merchants and shoppers.

Location:

Key people:

6

Funding Rounds

$21.8m

Money raised

A software company offering a low-code development platform for creating mobile business forms.

Location:

Key people:

7

Funding Rounds

$875.5m

Money raised

C3 AI is an enterprise artificial intelligence software company providing a family of integrated products for accelerating digital transformation.

Key people:

4

Funding Rounds

$60.7m

Money raised

Vidyard is a company providing a video marketing platform for businesses. It participated in the S11 cohort of Y Combinator.

Key people:

4

Funding Rounds

$8.5m

Money raised

CUJO AI is a network intelligence software company.

6

Funding Rounds

$97.8m

Money raised

Mighty Buildings is a company working in the construction industry with 3D printing technology and advanced composite materials, funded by Y Combinator.

10

Funding Rounds

$1.0b

Money raised

DataRobot sells a machine learning platform that helps users build and deploy accurate predictive models. The Boston-based company was founded in 2012 by Jeremy Achin.

8

Funding Rounds

$390.0m

Money raised

Exabeam is a San Mateo, California-based data security analytics company offering cybersecurity and early cyber attack detection software.

Zayo Group offers bandwidth infrastructure services across various markets, delivering lit services and dark fiber products. It supports wireline and wireless customers, data centers, and government agencies with a robust network infrastructure. The company also provides carrier-neutral colocation facilities to enhance connectivity options.

1

Funding Rounds

$1.2m

Money raised

Zapier is an American for-profit corporation and a web-based service that allows end users to integrate the web applications they use.

Location:

Key people:

4

Funding Rounds

$1.5m

Money raised

Aura Vision is an AI computer vision company for generating insights into shop floors. Aura Vision uses existing security cameras in stores to provide customer demographics and behavior data.

6

Funding Rounds

$100.9m

Money raised

AppZen is a San Jose, California-based company that provides an AI-based auditing platform for finance teams.

Key people:

5

Funding Rounds

$58.2m

Money raised

Shelf Engine is a Seattle-based software company and developer of an automated prediction ordering platform for food retailers, intended to reduce food waste.

Location:

Key people:

8

Funding Rounds

$251.1m

Money raised

H2O.ai is the creator of H2O, an open-source machine learning and artificial intelligence platform.

4

Funding Rounds

$146.0m

Money raised

SirionLabs provides a contract lifecycle management (CLM) platform for enterprises.

Key people:

4

Funding Rounds

$867.5k

Money raised

Intelistyle is a London-based artificial intelligence company founded by Michael Michelis and Kostas Koukoravas.

Location:

Key people:

20

Funding Rounds

$363.4m

Money raised

Contentful's platform helps teams deliver digital experiences faster with an API-first approach.

Location:

Key people:

2

Funding Rounds

$15.3m

Money raised

Alloy is a San Francisco-based software company developing a platform for inventory and shipment visibility, including sell-in and sell-through analytics.

14

Funding Rounds

$2.5b

Money raised

N26 is a is a mobile banking company headquartered in Berlin, Germany.

Location:

Key people:

4

Funding Rounds

$58.4m

Money raised

Deep North is an AI software company with products that read and analyze video data to offer companies real-time analytics and insights into the physical world

Key people:

18

Funding Rounds

$438.7m

Money raised

Cognigy is a developer of conversational AI services and products for enterprise customer contact centers.

Location:

Key people:

2

Funding Rounds

$80.9m

Money raised

Hawkers is an Elche, Spain-based sunglass brand.

7

Funding Rounds

$218.1m

Money raised

SendBird is a developer of a messaging API for mobile applications and websites.

Key people:

6

Funding Rounds

$53.9m

Money raised

Sight Machine's manufacturing software platform uses an artificial intelligence (AI) platform to help improve quality and efficiency across a manufacturing enterprise.

2

Funding Rounds

$25.5m

Money raised

Itential is an Atlanta-based network company developing intelligent network automation tools for multi-domain networks.

Location:

Key people:

7

Funding Rounds

$97.8m

Money raised

Directly is a San Francisco-based developer of artificial intelligence systems of customer experience and chatbots founded by Antony Brydon, Jean Tessier and Jeff Patterson.

2

Funding Rounds

$2.5m

Money raised

Tanaza is a Milan-based software company developing a cloud platform for IT professionals to manage Wi-Fi networks.

4

Funding Rounds

$140.0m

Money raised

CyberCube Analytics delivers a cyber risk analytics platform that is specifically designed for the insurance industry.

Location:

Key people:

10

Funding Rounds

$253.5m

Money raised

Porch is a home services platform that helps home and property owners maintain their homes, by connecting them with professionals.

Location:

Key people:

2

Funding Rounds

$12.2m

Money raised

Haptik is a company developing conversational AI for customer experience.

Key people:

8

Funding Rounds

$138.5m

Money raised

Impinj wirelessly connects billions of everyday things to applications, delivering real-time information to businesses, and enabling the Internet of Things.

4

Funding Rounds

$45.5m

Money raised

HireEZ, formerly Hiretual, is a Mountain View, California-based developer of an artificial intelligence-powered recruitment platform to help companies find employees.

Key people:

4

Funding Rounds

$102.5m

Money raised

ScaleFactor is an Austin, Texas-based SaaS company offering services in bookkeeping and accounting.

Location:

Key people:

7

Funding Rounds

$240.0m

Money raised

Intercom is a technology company developing and providing a communications platform for web and mobile businesses to interact with customers.

Key people:

6

Funding Rounds

$96.3m

Money raised

Anomali is a Redwood City, California-based cybersecurity company offering real-time threat intelligence capabilities.

12

Funding Rounds

$25.2m

Money raised

Platform allowing individuals to invest in small companies for equity or annual returns.

Location:

Key people:

9

Funding Rounds

$1.3b

Money raised

Back Market is an online refurbished goods marketplace connecting consumers with sellers of electronic devices.

Location:

Key people:

8

Funding Rounds

$488.0m

Money raised

Outreach is a sales engagement platform that uses artificial intelligence (AI) for predictive analytics as it relates to sales.

6

Funding Rounds

$678.5m

Money raised

Klaviyo is a marketing automation software company which has a email software platform with SMS for ecommerce companies.

Location:

Key people:

10

Funding Rounds

$568.0m

Money raised

An insurance technology company offering artificially intelligent software for insurance fraud detection and claims handling.

Location:

Key people:

2

Funding Rounds

$57.5m

Money raised

OpsRamp is an IT Operations management software-as-a-service (SaaS) platform.

Key people:

6

Funding Rounds

$330.5m

Money raised

Casper is a memory-foam mattress retailer.

Industries:

Location:

Key people:

1

Funding Rounds

Doxim is a Markham, Ontario-based customer communications and engagement technology software development company focused on providing omnichannel communications and payment solutions for the financial services industry.

3

Funding Rounds

$80.0m

Money raised

Kindred AI is a company founded in 2014 by George Babu, Geordie Rose, James Bergstra and Suzanne Gildert.

Location:

Key people:

5

Funding Rounds

$2.5m

Money raised

Linknovate is a data analytics and competitive intelligence scouting platform.

4

Funding Rounds

$118.2m

Money raised

Railsr, formerly Railsbank, is a London-based open-API banking and compliance platform that gives regulated and un-regulated companies access to global bankings.

8

Funding Rounds

$644.9m

Money raised

Highspot provides a sales enablement platform that increases the success of sales teams across many industries.

Industries:

Location:

Key people:

8

Funding Rounds

$286.6m

Money raised

SparkCognition is an artificial intelligence and cybersecurity company offering cognitive computing analytics for the information technology, operational technology, and the internet of things (IoT) industries.

7

Funding Rounds

$30.3m

Money raised

Mattermark is a San Francisco-based company founded by Kevin Morrill, Danielle Morrill and Andy Sparks.

Key people:

3

Funding Rounds

$14.0m

Money raised

Lenddo EFL offers loans underwritten by social media data to borrowers without established or robust credit histories.

3

Funding Rounds

$23.0m

Money raised

Serve Robotics is a developer of autonomous robotic vehicles intended for use in delivery, especially food delivery, in urban settings.

Key people:

3

Funding Rounds

$1.1m

Money raised

Macondo Vision is an AI platform provider specializing in computer vision systems for tracking objects and workers' actions and providing machine learning-based analytics.

12

Funding Rounds

$1.3b

Money raised

An Indian artificial intelligence company creating conversational AI technology

1

Funding Rounds

Vollebak is a British clothing brand focusing on utilizing technology and science to construct "clothing for the future."

1

Funding Rounds

$12.0m

Money raised

Amplemarket provides lead generation, email outreach, and lead qualification on autopilot.

Key people:

1

Funding Rounds

$1.6m

Money raised

Storefront is a sharing-economy company that provides short-term retail spaces for rent to companies through an online platform, used specifically as pop-up retail locations.

Location:

Key people:

2

Funding Rounds

$17.1m

Money raised

Zomentum provides a revenue platform that integrates software as a service (SaaS) and their technology partners to simplify sales processes and maximize revenue.

Industries:

Location:

Key people:

5

Funding Rounds

$373.0m

Money raised

Gupshup is an AI-powered messaging platform that integrates with communication software and protocols for commerce, marketing, and support applications.

6

Funding Rounds

$727.4m

Money raised

Fivetran is a California based data software company that helps analysts use cloud data warehouses to store and access their data.

10

Funding Rounds

$704.5m

Money raised

Zipline is an automated logistics company that designs, manufactures, and delivers medical products.

Industries:

Key people:

5

Funding Rounds

$60.6m

Money raised

GoMechanic is an online vehicle repair platform that allows consumers to arrange car maintenance at a convenient time.

7

Funding Rounds

$281.3m

Money raised

MindTickle is a company that has developed software tools for business sales

5

Funding Rounds

$73.7m

Money raised

Arundo provides software to enable advanced analytics in industrial companies. Arundo's customers transform their businesses through predictive analytics, deeper understanding of physical operations, and data-driven SaaS applications.

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