69 Best Sales Automation Startups to Watch in 2025

The Definitive Seedtable Ranking of Sales Automation Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 2,730 start-ups with an aggregate funding of $18.8b. The average funding per company in this subset is $271.8m.

Last update to the database: Feb 18, 2025. See changelog.

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Ozon logo

Ozon

Ozon is a Russian e-commerce platform.

2

Funding Rounds

$21.0m

Money raised

READY Robotics logo

READY Robotics

READY Robotics is a company developing an industrial brand-agnostic operating system (Forge/OS) for industrial robots and automation.

7

Funding Rounds

$60.6m

Money raised

Cerebras logo

Cerebras

Cerebras is an AI company building computer systems designed to accelerate AI workflows.

6

Funding Rounds

$722.0m

Money raised

Immuta logo

Immuta

Immuta is a Boston-based provider of a cloud-native data governance platform for organizations to automate data access control, security, and privacy compliance.

7

Funding Rounds

$267.5m

Money raised

Klarna logo

Klarna

Klarna is a financial technology company providing e-commerce payment solutions for merchants and shoppers.

20

Funding Rounds

$3.8b

Money raised

ProntoForms logo

ProntoForms

A software company offering a low-code development platform for creating mobile business forms.

6

Funding Rounds

$21.8m

Money raised

C3 AI logo

C3 AI

C3 AI is an enterprise artificial intelligence software company providing a family of integrated products for accelerating digital transformation.

7

Funding Rounds

$875.5m

Money raised

Vidyard logo

Vidyard

Vidyard is a company providing a video marketing platform for businesses. It participated in the S11 cohort of Y Combinator.

4

Funding Rounds

$60.7m

Money raised

CUJO AI logo

CUJO AI

CUJO AI is a network intelligence software company.

4

Funding Rounds

$8.5m

Money raised

Mighty Buildings logo

Mighty Buildings

Mighty Buildings is a company working in the construction industry with 3D printing technology and advanced composite materials, funded by Y Combinator.

6

Funding Rounds

$97.8m

Money raised

DataRobot logo

DataRobot

DataRobot sells a machine learning platform that helps users build and deploy accurate predictive models. The Boston-based company was founded in 2012 by Jeremy Achin.

10

Funding Rounds

$1.0b

Money raised

Exabeam logo

Exabeam

Exabeam is a San Mateo, California-based data security analytics company offering cybersecurity and early cyber attack detection software.

8

Funding Rounds

$390.0m

Money raised

Zayo Group logo

Zayo Group

Zayo Group offers bandwidth infrastructure services across various markets, delivering lit services and dark fiber products. It supports wireline and wireless customers, data centers, and government agencies with a robust network infrastructure. The company also provides carrier-neutral colocation facilities to enhance connectivity options.

Zapier logo

Zapier

Zapier is an American for-profit corporation and a web-based service that allows end users to integrate the web applications they use.

1

Funding Rounds

$1.2m

Money raised

Aura Vision logo

Aura Vision

Aura Vision is an AI computer vision company for generating insights into shop floors. Aura Vision uses existing security cameras in stores to provide customer demographics and behavior data.

4

Funding Rounds

$1.5m

Money raised

AppZen logo

AppZen

AppZen is a San Jose, California-based company that provides an AI-based auditing platform for finance teams.

6

Funding Rounds

$100.9m

Money raised

Shelf Engine logo

Shelf Engine

Shelf Engine is a Seattle-based software company and developer of an automated prediction ordering platform for food retailers, intended to reduce food waste.

5

Funding Rounds

$58.2m

Money raised

H2O.ai logo

H2O.ai

H2O.ai is the creator of H2O, an open-source machine learning and artificial intelligence platform.

8

Funding Rounds

$251.1m

Money raised

Kofax logo

Kofax

Kofax is a robotic process automation company that digitizes complex and information-intensive workflows.

2

Funding Rounds

$18.2m

Money raised

Looker logo

Looker

Looker is a business intelligence software company providing data access tools to organizations and data analysts.

4

Funding Rounds

$202.5m

Money raised

SirionLabs logo

SirionLabs

SirionLabs provides a contract lifecycle management (CLM) platform for enterprises.

4

Funding Rounds

$146.0m

Money raised

Intelistyle logo

Intelistyle

Intelistyle is a London-based artificial intelligence company founded by Michael Michelis and Kostas Koukoravas.

4

Funding Rounds

$867.5k

Money raised

Contentful logo

Contentful

Contentful's platform helps teams deliver digital experiences faster with an API-first approach.

20

Funding Rounds

$363.4m

Money raised

Alloy (software company) logo

Alloy (software company)

Alloy is a San Francisco-based software company developing a platform for inventory and shipment visibility, including sell-in and sell-through analytics.

2

Funding Rounds

$15.3m

Money raised

N26 (bank) logo

N26 (bank)

N26 is a is a mobile banking company headquartered in Berlin, Germany.

14

Funding Rounds

$2.5b

Money raised

Pacific Northwest National Laboratory - PNNL logo

Pacific Northwest National Laboratory - PNNL

Pacific Northwest National Laboratory (PNNL) is a research laboratory that aims to advance scientific discovery in the fields of data science, biology, and Earth sciences for the US government and the private sector.

1

Funding Rounds

Deep North, Inc. logo

Deep North, Inc.

Deep North is an AI software company with products that read and analyze video data to offer companies real-time analytics and insights into the physical world

4

Funding Rounds

$58.4m

Money raised

Cognigy logo

Cognigy

Cognigy is a developer of conversational AI services and products for enterprise customer contact centers.

18

Funding Rounds

$438.7m

Money raised

Hawkers (company) logo

Hawkers (company)

Hawkers is an Elche, Spain-based sunglass brand.

2

Funding Rounds

$80.9m

Money raised

SendBird logo

SendBird

SendBird is a developer of a messaging API for mobile applications and websites.

7

Funding Rounds

$218.1m

Money raised

Sight Machine logo

Sight Machine

Sight Machine's manufacturing software platform uses an artificial intelligence (AI) platform to help improve quality and efficiency across a manufacturing enterprise.

6

Funding Rounds

$53.9m

Money raised

Itential logo

Itential

Itential is an Atlanta-based network company developing intelligent network automation tools for multi-domain networks.

2

Funding Rounds

$25.5m

Money raised

Directly logo

Directly

Directly is a San Francisco-based developer of artificial intelligence systems of customer experience and chatbots founded by Antony Brydon, Jean Tessier and Jeff Patterson.

7

Funding Rounds

$97.8m

Money raised

Tanaza logo

Tanaza

Tanaza is a Milan-based software company developing a cloud platform for IT professionals to manage Wi-Fi networks.

2

Funding Rounds

$2.5m

Money raised

CyberCube Analytics logo

CyberCube Analytics

CyberCube Analytics delivers a cyber risk analytics platform that is specifically designed for the insurance industry.

4

Funding Rounds

$140.0m

Money raised

Porch (company) logo

Porch (company)

Porch is a home services platform that helps home and property owners maintain their homes, by connecting them with professionals.

10

Funding Rounds

$253.5m

Money raised

Boston Dynamics logo

Boston Dynamics

An engineering and robotics design company founded in 1992 and headquartered in Waltham, Massachusetts. The company is engaged in the creation of robots and the development of software to simulate human behavior. Among the clients are SpaceX and the US Army.

1

Funding Rounds

$37.0m

Money raised

Haptik logo

Haptik

Haptik is a company developing conversational AI for customer experience.

2

Funding Rounds

$12.2m

Money raised

Hugo Boss logo

Hugo Boss

Hugo Boss is a major German luxury fashion company.

1

Funding Rounds

Impinj logo

Impinj

Impinj wirelessly connects billions of everyday things to applications, delivering real-time information to businesses, and enabling the Internet of Things.

8

Funding Rounds

$138.5m

Money raised

HireEZ logo

HireEZ

HireEZ, formerly Hiretual, is a Mountain View, California-based developer of an artificial intelligence-powered recruitment platform to help companies find employees.

4

Funding Rounds

$45.5m

Money raised

ScaleFactor logo

ScaleFactor

ScaleFactor is an Austin, Texas-based SaaS company offering services in bookkeeping and accounting.

4

Funding Rounds

$102.5m

Money raised

Anomali logo

Anomali

Anomali is a Redwood City, California-based cybersecurity company offering real-time threat intelligence capabilities.

6

Funding Rounds

$96.3m

Money raised

KenSci logo

KenSci

KenSci offers an enterprise-class predictive analytics solution for healthcare providers.

2

Funding Rounds

$30.5m

Money raised

Crowdcube logo

Crowdcube

Platform allowing individuals to invest in small companies for equity or annual returns.

12

Funding Rounds

$25.2m

Money raised

Back Market logo

Back Market

Back Market is an online refurbished goods marketplace connecting consumers with sellers of electronic devices.

9

Funding Rounds

$1.3b

Money raised

Outreach logo

Outreach

Outreach is a sales engagement platform that uses artificial intelligence (AI) for predictive analytics as it relates to sales.

8

Funding Rounds

$488.0m

Money raised

Klaviyo logo

Klaviyo

Klaviyo is a marketing automation software company which has a email software platform with SMS for ecommerce companies.

6

Funding Rounds

$678.5m

Money raised

Kryon (company) logo

Kryon (company)

Kryon offers a robotic process automation-as-a-service (RPAaaS) and analytics solution for businesses of any size.

3

Funding Rounds

$53.0m

Money raised

Tasktop logo

Tasktop

Tasktop provides companies with visibility into software portfolios and develops actionable insights for business value.

4

Funding Rounds

$129.6m

Money raised

Shift Technology logo

Shift Technology

An insurance technology company offering artificially intelligent software for insurance fraud detection and claims handling.

10

Funding Rounds

$568.0m

Money raised

OpsRamp logo

OpsRamp

OpsRamp is an IT Operations management software-as-a-service (SaaS) platform.

2

Funding Rounds

$57.5m

Money raised

Casper (company) logo

Casper (company)

Casper is a memory-foam mattress retailer.

6

Funding Rounds

$330.5m

Money raised

Doxim logo

Doxim

Doxim is a Markham, Ontario-based customer communications and engagement technology software development company focused on providing omnichannel communications and payment solutions for the financial services industry.

1

Funding Rounds

Kindred AI logo

Kindred AI

Kindred AI is a company founded in 2014 by George Babu, Geordie Rose, James Bergstra and Suzanne Gildert.

3

Funding Rounds

$80.0m

Money raised

Linknovate logo

Linknovate

Linknovate is a data analytics and competitive intelligence scouting platform.

5

Funding Rounds

$2.5m

Money raised

Railsr logo

Railsr

Railsr, formerly Railsbank, is a London-based open-API banking and compliance platform that gives regulated and un-regulated companies access to global bankings.

4

Funding Rounds

$118.2m

Money raised

Highspot, Inc. logo

Highspot, Inc.

Highspot provides a sales enablement platform that increases the success of sales teams across many industries.

8

Funding Rounds

$644.9m

Money raised

Mattermark logo

Mattermark

Mattermark is a San Francisco-based company founded by Kevin Morrill, Danielle Morrill and Andy Sparks.

7

Funding Rounds

$30.3m

Money raised

LenddoEFL logo

LenddoEFL

Lenddo EFL offers loans underwritten by social media data to borrowers without established or robust credit histories.

3

Funding Rounds

$14.0m

Money raised

Serve Robotics logo

Serve Robotics

Serve Robotics is a developer of autonomous robotic vehicles intended for use in delivery, especially food delivery, in urban settings.

3

Funding Rounds

$23.0m

Money raised

Macondo Vision, Inc. logo

Macondo Vision, Inc.

Macondo Vision is an AI platform provider specializing in computer vision systems for tracking objects and workers' actions and providing machine learning-based analytics.

3

Funding Rounds

$1.1m

Money raised

Beekeeper (company) logo

Beekeeper (company)

An information technology company offering an operational communications platform.

13

Funding Rounds

$277.5m

Money raised

Vollebak logo

Vollebak

Vollebak is a British clothing brand focusing on utilizing technology and science to construct "clothing for the future."

1

Funding Rounds

Amplemarket logo

Amplemarket

Amplemarket provides lead generation, email outreach, and lead qualification on autopilot.

1

Funding Rounds

$12.0m

Money raised

Storefront (company) logo

Storefront (company)

Storefront is a sharing-economy company that provides short-term retail spaces for rent to companies through an online platform, used specifically as pop-up retail locations.

1

Funding Rounds

$1.6m

Money raised

Zomentum logo

Zomentum

Zomentum provides a revenue platform that integrates software as a service (SaaS) and their technology partners to simplify sales processes and maximize revenue.

2

Funding Rounds

$17.1m

Money raised

Gupshup logo

Gupshup

Gupshup is an AI-powered messaging platform that integrates with communication software and protocols for commerce, marketing, and support applications.

5

Funding Rounds

$373.0m

Money raised

Fivetran logo

Fivetran

Fivetran is a California based data software company that helps analysts use cloud data warehouses to store and access their data.

6

Funding Rounds

$727.4m

Money raised