69 Best Personalization Startups to Watch in 2025

The Definitive Seedtable Ranking of Personalization Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 81 start-ups with an aggregate funding of $1.9b. The average funding per company in this subset is $27.5m.

Last update to the database: Feb 18, 2025. See changelog.

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Proxy (company) logo

Proxy (company)

A mobile application allowing its users access their office, building or apartment

4

Funding Rounds

$70.8m

Money raised

Vespa.ai logo

Vespa.ai

Vespa.ai is a company developing a platform for low-latency computations over large, evolving data sets.

2

Funding Rounds

$62.0m

Money raised

Yieldify (company) logo

Yieldify (company)

Yieldify is a website and mobile personalized engine no-code software for e-commerce brands used for improving sales conversion rates.

4

Funding Rounds

$17.5m

Money raised

Dynamic Yield logo

Dynamic Yield

Dynamic Yield helps companies quickly deliver and test personalized, optimized, and synchronized digital customer interactions.

7

Funding Rounds

$178.0m

Money raised

Optimizely logo

Optimizely

Optimizely is an American multinational internet and technology corporation. It builds customer experience optimization software for enterprises.

7

Funding Rounds

$138.2m

Money raised

PhotoBox logo

PhotoBox

PhotoBox is a company founded in 2000.

2

Funding Rounds

$5.0m

Money raised

Lily AI logo

Lily AI

Fashion technology company that uses artificial intelligence to understand the emotional states of shoppers and recommend fashion styles that fit their body types and please their psyches.

1

Funding Rounds

$12.5m

Money raised

Richrelevance logo

Richrelevance

RichRelevance, now Algonomy, is an Experience Personalization company.

12

Funding Rounds

$129.4m

Money raised

Blueshift (company) logo

Blueshift (company)

Blueshift is an AI-powered customer engagement platform for B2C marketers and cross-channel marketing.

5

Funding Rounds

$79.6m

Money raised

Reflektion logo

Reflektion

Reflektion is a company that offers a personalization platform to deliver individualized shopping experiences across all online touch points.

5

Funding Rounds

$43.1m

Money raised

Segmentify logo

Segmentify

Segmentify is a London-based, e-commerce personalization platform co-founded in 2015 by Ergin Eroglu and Murat Soysal.

7

Funding Rounds

$5.2m

Money raised

Monetate logo

Monetate

Monetate is a Conshohocken, Pennsylvania-based company founded in 2008.

5

Funding Rounds

$38.1m

Money raised

Chillwall AI logo

Chillwall AI

Chillwall AI is a Deep Learning company.

3

Funding Rounds

$87.2k

Money raised

Engage3 logo

Engage3

Engage3 is a Davis, California-based company founded in 2008 by Ken Ouimet.

6

Funding Rounds

$59.0m

Money raised

Crayon Data logo

Crayon Data

Crayon Data is a big data and AI company that has a vision to simplify the world's choices.

8

Funding Rounds

$28.5m

Money raised

Rise Interactive logo

Rise Interactive

Rise Interactive is a digital marketing company founded in 2004.

1

Funding Rounds

$410.0k

Money raised

Cordial (company) logo

Cordial (company)

Cordial is the cross-channel messaging and data platform for customer-obsessed brands.

6

Funding Rounds

$73.1m

Money raised

Hull logo

Hull

Hull is an Atlanta-based company founded in 2013 by Romain Dardour, Stephane Bellity, Matthieu Chereau and Stefan Koenig.

1

Funding Rounds

Sightly (company) logo

Sightly (company)

Sightly is a company founded in 2013 by John Zdanowski.

3

Funding Rounds

$9.8m

Money raised

Evergage (company) logo

Evergage (company)

Evergage is a company founded in 2010.

2

Funding Rounds

$14.0m

Money raised

Qloo logo

Qloo

Qloo is an artificial Intelligence company founded in 2012 by Alex Elias, Michael Diolosa, Iti Sakharet and Jay Alger.

6

Funding Rounds

$35.5m

Money raised

Certona logo

Certona

Certona is a company that provides a real-time, AI-driven omnichannel personalization solution.

2

Funding Rounds

$37.0m

Money raised

True Fit Development India logo

True Fit Development India

True Fit Development India is a company founded in 2010 by William R. Adler, Romney Evans and Jessica Murphy.

11

Funding Rounds

$236.3m

Money raised

Intellimize logo

Intellimize

Intellimize is a startup offering tools for marketers to drive conversions by personalizing websites.

4

Funding Rounds

$52.0m

Money raised

OLSET logo

OLSET

OLSET is a company founded in 2012 by Gadi Bashvitz.

1

Funding Rounds

$1.1m

Money raised

Index (Retail Software Company) logo

Index (Retail Software Company)

Index is a San Francisco-based company founded by Marc Freed-Finnegan, Jonathan Wall, Axel Dreyfus and Chuck Lenhard.

2

Funding Rounds

$26.0m

Money raised

The Echo Nest logo

The Echo Nest

The Echo Nest is a music intelligence platform company founded in 2005 by Brian Whitman.

3

Funding Rounds

$18.6m

Money raised

DataSine logo

DataSine

DataSine is an artificial Intelligence / Machine Learning company founded in 2015 by Igor Volzhanin.

1

Funding Rounds

$5.2m

Money raised

Canopy Labs logo

Canopy Labs

canaopy Labs is a company providing a customer analytics platform for small and medium size businesses. It participated in the S12 cohort of Y Combinator.

2

Funding Rounds

$2.1m

Money raised

About You logo

About You

About You is an e-commerce company creating a personalized online shop that shows products and outfit suggestions relevant to each customer.

1

Funding Rounds

$300.0m

Money raised

Function of Beauty logo

Function of Beauty

A company offering customized formulations of shampoo and conditioners tailored to each customer

1

Funding Rounds

$9.5m

Money raised

Gravity R&D logo

Gravity R&D

Platform providing recommendations solutions for improving business user experiences.

4

Funding Rounds

$2.4m

Money raised

Particular Audience logo

Particular Audience

Particular Audience provides e-commerce brands with market-defining search, merchandise, and recommendation technologies, and automatically personalizes websites for customers.

4

Funding Rounds

$9.4m

Money raised

Revl logo

Revl

Revl is a company developing and manufacturing smart action cameras founded in 2015 by Jennifer Roebuck, Aryn Hurst-Clark and Brandon Stephens.

2

Funding Rounds

$7.5m

Money raised

SundaySky logo

SundaySky

SundaySky is a New York-based software development company offering an artificial intelligence-enabled video production, editing, and distribution platform.

1

Funding Rounds

$30.0m

Money raised

LimeSpot logo

LimeSpot

LimeSpot is a company founded in 2013.

7

Funding Rounds

$1.6m

Money raised

Constructor.io logo

Constructor.io

Constructor.io is a San Francisco-based company founded in 2015 by Dan McCormick.

1

Funding Rounds

$5.0m

Money raised

Flextrip logo

Flextrip

Flextrip is a Boulder, Colorado-based company founded by Andrew Glover, Alex Kremer and Leith Stevens.

2

Funding Rounds

$350.0k

Money raised

Omniconvert logo

Omniconvert

Omniconvert is a platform for optimizing website conversion rates founded in 2013 by Sorin Tranca.

1

Funding Rounds

$1.2m

Money raised

TreeRing logo

TreeRing

TreeRing is a company founded in 2010.

1

Funding Rounds

$3.6m

Money raised

Spoonshot (formerly dishq) logo

Spoonshot (formerly dishq)

AI assistant designed to break down food science, consumer insights, marketing research, and more

2

Funding Rounds

$2.8m

Money raised

igloohome logo

igloohome

igloohome is a Singapore-based company founded in 2015 by Yue Wang, Sharon Goh, Anthony Chow and Kelvin Ho.

2

Funding Rounds

$19.0m

Money raised

Brayola (company) logo

Brayola (company)

Brayola is a company founded in 2012 by Orit Hashay.

3

Funding Rounds

$8.4m

Money raised

Thunder (company) logo

Thunder (company)

Thunder is a company founded in 2008 by Victor Cheng, Victor Wong and Roger Lee.

1

Funding Rounds

$6.0m

Money raised

LiftIgniter logo

LiftIgniter

LiftIgniter is a company founded in 2014.

1

Funding Rounds

$6.4m

Money raised

Tanjo.AI logo

Tanjo.AI

Tanjo.AI is a company founded by David Smith, AJ Peralta, Eric Smith and Richard Boyd.

4

Funding Rounds

$2.6m

Money raised

Affinity logo

Affinity

Affinity is a San Francisco-based company founded in 2014.

1

Funding Rounds

$26.5m

Money raised

Ienai SPACE logo

Ienai SPACE

Ienai SPACE is an electrospray-based propulsion system developer for small satellites founded in 2019.

1

Funding Rounds

$1.2m

Money raised

Synerise logo

Synerise

Synerise's ecosystem enables to collect information about end customers, analyse that data, and optimize business processes: all in real-time.

1

Funding Rounds

$23.0m

Money raised

doubleTwist (company) logo

doubleTwist (company)

doubleTwist is a San Francisco-based company.

2

Funding Rounds

$7.5m

Money raised

Rayneer TV logo

Rayneer TV

Rayneer TV is a company founded in 2011 by Yannick Koechlin.

2

Funding Rounds

$2.3m

Money raised

PropelAd logo

PropelAd

PropelAd is a Palo Alto, California-based company founded in 2012 by Charlie Ardagh.

1

Funding Rounds

$150.0k

Money raised

Traitify logo

Traitify

Traitify is a company founded in 2011.

1

Funding Rounds

$12.0m

Money raised

Dialogtrail logo

Dialogtrail

Dialogtrail is a conversational commerce platform for brands. Use conversations to engage and convert your audience on the web and in messaging apps.

1

Funding Rounds

$950.0k

Money raised

TravelTriangle logo

TravelTriangle

TravelTriangle is an India-based company founded in 2011.

2

Funding Rounds

JUMP Data Driven Video logo

JUMP Data Driven Video

JUMP Data Driven Video is a Madrid-based company founded in 2016 by Jerónimo Macanás.

1

Funding Rounds

Genus AI logo

Genus AI

Genus AI is an artificial Intelligence company founded in 2017 by Tadas Jucikas.

1

Funding Rounds

$1.0m

Money raised

Iken Solutions logo

Iken Solutions

iKen Solutions is an IIT Bombay research spin-off backed by India Innovation Fund.

1

Funding Rounds

$2.0m

Money raised

Coveroo logo

Coveroo

Coveroo is a San Francisco-based company founded by Karl Jacob, Ben Katz and Mark Halstead.

2

Funding Rounds

$3.8m

Money raised

Personera logo

Personera

Personera is a Cape Town-based company founded in 2009.

2

Funding Rounds

$1.5m

Money raised

Insightera logo

Insightera

Insightera is a San Mateo, California-based company founded in 2009 by Mickey Alon.

2

Funding Rounds

$8.0m

Money raised

HelloAva logo

HelloAva

HelloAva is a company founded in 2016 by Siqi Mou.

2

Funding Rounds

$1.1m

Money raised

Active Reasoning logo

Active Reasoning

Maxymiser was a New York-based company providing cloud-based marketing software. The company was acquired by Oracle in September 2015.

1

Funding Rounds

$12.0m

Money raised

Matcha (TV) logo

Matcha (TV)

Matcha is a Mountain View, Contra Costa County, California-based company founded in 2011 by Guy Piekarz, Paul Petrick and Ilan Ben-Zeev.

2

Funding Rounds

$20.0k

Money raised

Mindstamp logo

Mindstamp

Mindstamp is a Melbourne-based company founded in 2018 by Brett Lindenberg.

1

Funding Rounds

$25.0k

Money raised

Proactify logo

Proactify

Proactify is a company founded by Jiri Kopsa.

1

Funding Rounds

$7.1k

Money raised

The Cloakroom logo

The Cloakroom

The Cloakroom is a company founded by Kasper Brandi Petersen.

1

Funding Rounds

$100.0k

Money raised

Zinkee logo

Zinkee

Zinkee is a platform for companies to create business applications founded in 2018.

1

Funding Rounds

$910.0k

Money raised

AutomateIt logo

AutomateIt

AutomateIt is a company founded in 2022 by Yaron Muzikant.

1

Funding Rounds