69 Best Personalization Startups to Watch in 2025

The Definitive Seedtable Ranking of Personalization Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 78 start-ups with an aggregate funding of $1.7b. The average funding per company in this subset is $24.5m.

Last update to the database: Feb 18, 2025. See changelog.

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4

Funding Rounds

$70.8m

Money raised

A mobile application allowing its users access their office, building or apartment

2

Funding Rounds

$62.0m

Money raised

Vespa.ai is a company developing a platform for low-latency computations over large, evolving data sets.

Location:

Key people:

4

Funding Rounds

$17.5m

Money raised

Yieldify is a website and mobile personalized engine no-code software for e-commerce brands used for improving sales conversion rates.

Key people:

7

Funding Rounds

$138.2m

Money raised

Optimizely is an American multinational internet and technology corporation. It builds customer experience optimization software for enterprises.

Location:

Key people:

2

Funding Rounds

$5.0m

Money raised

PhotoBox is a company founded in 2000.

1

Funding Rounds

$12.5m

Money raised

Fashion technology company that uses artificial intelligence to understand the emotional states of shoppers and recommend fashion styles that fit their body types and please their psyches.

12

Funding Rounds

$129.4m

Money raised

RichRelevance, now Algonomy, is an Experience Personalization company.

Location:

Key people:

5

Funding Rounds

$79.6m

Money raised

Blueshift is an AI-powered customer engagement platform for B2C marketers and cross-channel marketing.

Key people:

5

Funding Rounds

$43.1m

Money raised

Reflektion is a company that offers a personalization platform to deliver individualized shopping experiences across all online touch points.

7

Funding Rounds

$5.2m

Money raised

Segmentify is a London-based, e-commerce personalization platform co-founded in 2015 by Ergin Eroglu and Murat Soysal.

Location:

Key people:

5

Funding Rounds

$38.1m

Money raised

Monetate is a Conshohocken, Pennsylvania-based company founded in 2008.

3

Funding Rounds

$87.2k

Money raised

Chillwall AI is a Deep Learning company.

Key people:

6

Funding Rounds

$59.0m

Money raised

Engage3 is a Davis, California-based company founded in 2008 by Ken Ouimet.

Location:

Key people:

8

Funding Rounds

$28.5m

Money raised

Crayon Data is a big data and AI company that has a vision to simplify the world's choices.

Key people:

1

Funding Rounds

$410.0k

Money raised

Rise Interactive is a digital marketing company founded in 2004.

6

Funding Rounds

$73.1m

Money raised

Cordial is the cross-channel messaging and data platform for customer-obsessed brands.

Location:

Key people:

1

Funding Rounds

Hull is an Atlanta-based company founded in 2013 by Romain Dardour, Stephane Bellity, Matthieu Chereau and Stefan Koenig.

3

Funding Rounds

$9.8m

Money raised

Sightly is a company founded in 2013 by John Zdanowski.

2

Funding Rounds

$14.0m

Money raised

Evergage is a company founded in 2010.

6

Funding Rounds

$35.5m

Money raised

Qloo is an artificial Intelligence company founded in 2012 by Alex Elias, Michael Diolosa, Iti Sakharet and Jay Alger.

2

Funding Rounds

$37.0m

Money raised

Certona is a company that provides a real-time, AI-driven omnichannel personalization solution.

11

Funding Rounds

$236.3m

Money raised

True Fit Development India is a company founded in 2010 by William R. Adler, Romney Evans and Jessica Murphy.

Key people:

4

Funding Rounds

$52.0m

Money raised

Intellimize is a startup offering tools for marketers to drive conversions by personalizing websites.

Key people:

1

Funding Rounds

$1.1m

Money raised

OLSET is a company founded in 2012 by Gadi Bashvitz.

Key people:

3

Funding Rounds

$18.6m

Money raised

The Echo Nest is a music intelligence platform company founded in 2005 by Brian Whitman.

1

Funding Rounds

$5.2m

Money raised

DataSine is an artificial Intelligence / Machine Learning company founded in 2015 by Igor Volzhanin.

2

Funding Rounds

$2.1m

Money raised

canaopy Labs is a company providing a customer analytics platform for small and medium size businesses. It participated in the S12 cohort of Y Combinator.

Location:

Key people:

1

Funding Rounds

$300.0m

Money raised

About You is an e-commerce company creating a personalized online shop that shows products and outfit suggestions relevant to each customer.

Location:

Key people:

1

Funding Rounds

$9.5m

Money raised

A company offering customized formulations of shampoo and conditioners tailored to each customer

4

Funding Rounds

$9.4m

Money raised

Particular Audience provides e-commerce brands with market-defining search, merchandise, and recommendation technologies, and automatically personalizes websites for customers.

2

Funding Rounds

$7.5m

Money raised

Revl is a company developing and manufacturing smart action cameras founded in 2015 by Jennifer Roebuck, Aryn Hurst-Clark and Brandon Stephens.

1

Funding Rounds

$30.0m

Money raised

SundaySky is a New York-based software development company offering an artificial intelligence-enabled video production, editing, and distribution platform.

Key people:

7

Funding Rounds

$1.6m

Money raised

LimeSpot is a company founded in 2013.

1

Funding Rounds

$5.0m

Money raised

Constructor.io is a San Francisco-based company founded in 2015 by Dan McCormick.

Location:

Key people:

2

Funding Rounds

$350.0k

Money raised

Flextrip is a Boulder, Colorado-based company founded by Andrew Glover, Alex Kremer and Leith Stevens.

1

Funding Rounds

$1.2m

Money raised

Omniconvert is a platform for optimizing website conversion rates founded in 2013 by Sorin Tranca.

Location:

Key people:

1

Funding Rounds

$3.6m

Money raised

TreeRing is a company founded in 2010.

2

Funding Rounds

$2.8m

Money raised

AI assistant designed to break down food science, consumer insights, marketing research, and more

2

Funding Rounds

$19.0m

Money raised

igloohome is a Singapore-based company founded in 2015 by Yue Wang, Sharon Goh, Anthony Chow and Kelvin Ho.

3

Funding Rounds

$8.4m

Money raised

Brayola is a company founded in 2012 by Orit Hashay.

Location:

Key people:

1

Funding Rounds

$6.0m

Money raised

Thunder is a company founded in 2008 by Victor Cheng, Victor Wong and Roger Lee.

Key people:

1

Funding Rounds

$6.4m

Money raised

LiftIgniter is a company founded in 2014.

4

Funding Rounds

$2.6m

Money raised

Tanjo.AI is a company founded by David Smith, AJ Peralta, Eric Smith and Richard Boyd.

Key people:

1

Funding Rounds

$26.5m

Money raised

Affinity is a San Francisco-based company founded in 2014.

Location:

1

Funding Rounds

$23.0m

Money raised

Synerise's ecosystem enables to collect information about end customers, analyse that data, and optimize business processes: all in real-time.

1

Funding Rounds

$1.2m

Money raised

Ienai SPACE is an electrospray-based propulsion system developer for small satellites founded in 2019.

2

Funding Rounds

$7.5m

Money raised

doubleTwist is a San Francisco-based company.

2

Funding Rounds

$2.3m

Money raised

Rayneer TV is a company founded in 2011 by Yannick Koechlin.

1

Funding Rounds

$150.0k

Money raised

PropelAd is a Palo Alto, California-based company founded in 2012 by Charlie Ardagh.

1

Funding Rounds

$12.0m

Money raised

Traitify is a company founded in 2011.

1

Funding Rounds

$950.0k

Money raised

Dialogtrail is a conversational commerce platform for brands. Use conversations to engage and convert your audience on the web and in messaging apps.

2

Funding Rounds

TravelTriangle is an India-based company founded in 2011.

Location:

1

Funding Rounds

$12.0m

Money raised

Maxymiser was a New York-based company providing cloud-based marketing software. The company was acquired by Oracle in September 2015.

1

Funding Rounds

JUMP Data Driven Video is a Madrid-based company founded in 2016 by Jerónimo Macanás.

1

Funding Rounds

$1.0m

Money raised

Genus AI is an artificial Intelligence company founded in 2017 by Tadas Jucikas.

Location:

Key people:

1

Funding Rounds

$2.0m

Money raised

iKen Solutions is an IIT Bombay research spin-off backed by India Innovation Fund.

2

Funding Rounds

$3.8m

Money raised

Coveroo is a San Francisco-based company founded by Karl Jacob, Ben Katz and Mark Halstead.

Location:

Key people:

2

Funding Rounds

$1.5m

Money raised

Personera is a Cape Town-based company founded in 2009.

Location:

2

Funding Rounds

$8.0m

Money raised

Insightera is a San Mateo, California-based company founded in 2009 by Mickey Alon.

2

Funding Rounds

$1.1m

Money raised

HelloAva is a company founded in 2016 by Siqi Mou.

Key people:

2

Funding Rounds

$20.0k

Money raised

Matcha is a Mountain View, Contra Costa County, California-based company founded in 2011 by Guy Piekarz, Paul Petrick and Ilan Ben-Zeev.

Key people:

1

Funding Rounds

$25.0k

Money raised

Mindstamp is a Melbourne-based company founded in 2018 by Brett Lindenberg.

Location:

Key people:

1

Funding Rounds

$7.1k

Money raised

Proactify is a company founded by Jiri Kopsa.

1

Funding Rounds

$910.0k

Money raised

Zinkee is a platform for companies to create business applications founded in 2018.

1

Funding Rounds

$100.0k

Money raised

The Cloakroom is a company founded by Kasper Brandi Petersen.

1

Funding Rounds

AutomateIt is a company founded in 2022 by Yaron Muzikant.

1

Funding Rounds

Relify is a Greenville, South Carolina-based company founded by Terry Horner, Andria Trivisonno and John Krebsbach.

1

Funding Rounds

$122.0k

Money raised

Otus Labs is a Sheffield-based company founded in 2012.

1

Funding Rounds

$1.0m

Money raised

Smithfield Case is a company founded in 2011 by Jose Ojeda.

Key people:

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