69 Best Beauty Startups to Watch in 2025

The Definitive Seedtable Ranking of Beauty Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 110 start-ups with an aggregate funding of $5.4b. The average funding per company in this subset is $78.1m.

Last update to the database: Feb 18, 2025. See changelog.

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Grove Collaborative logo

Grove Collaborative

Grove Collaborative is an online, subscription-based retailer selling natural home and health products.

4

Funding Rounds

$477.4m

Money raised

Refinery29 logo

Refinery29

A digital media company focused on women and women's issues. It was founded in 2005 and is located in New York City. It was acquired by Vice Media in 2019.

4

Funding Rounds

$30.4m

Money raised

Dollar Shave Club logo

Dollar Shave Club

Dollar Shave Club offers a monthly membership service that delivers stainless steel razor blades and other personal grooming products to customers by mail.

7

Funding Rounds

$163.5m

Money raised

Mamaearth logo

Mamaearth

Mamaearth is an India-based D2C personal care brand that sells non-toxic products for babies and adults.

8

Funding Rounds

$217.4m

Money raised

Memebox logo

Memebox

A consumer company providing customers with the latest in Asian beauty products, culture and trends.

9

Funding Rounds

$309.0m

Money raised

Birchbox logo

Birchbox

Birchbox is a New York-based online subscription service that specializes in makeup and other beauty related products.

3

Funding Rounds

$496.9m

Money raised

Soothe logo

Soothe

Soothe is a Los Angeles-based company founded in 2013.

2

Funding Rounds

$62.0m

Money raised

Proven Skincare logo

Proven Skincare

Proven Skincare is a company founded by Amy Zaoshi Yuan.

1

Funding Rounds

Mayvenn logo

Mayvenn

An online retail company specializing in selling hair salon products. It was founded in 2013 and is located in Oakland, California.

3

Funding Rounds

$36.0m

Money raised

Sugar Cosmetics logo

Sugar Cosmetics

Sugar Cosmetics is an India-based makeup brand for women.

4

Funding Rounds

$83.3m

Money raised

Blume logo

Blume

Blume is a direct to customer company focused on providing education as well as safe and effective self-care products from puberty on.

2

Funding Rounds

$6.6m

Money raised

FabFitFun logo

FabFitFun

FabFitFun is a company founded in 2010 by Sam Teller, Michael Broukhim, Daniel Broukhim and Katie Kitchens.

1

Funding Rounds

$80.0m

Money raised

Podozi logo

Podozi

Podozi was a beauty and personal care online shopping website.

2

Funding Rounds

$120.0k

Money raised

Rael logo

Rael

Rael is a company offering menstrual pads, tampons, and panty liners made with organic cotton for use during women's periods, and other feminine care products to support women throughout their entire cycle.

3

Funding Rounds

$54.6m

Money raised

Glossier logo

Glossier

Glossier is a direct-to-consumer beauty company founded as a beauty blog by Emily Weiss.

3

Funding Rounds

$252.0m

Money raised

ShearShare logo

ShearShare

Developer of a B2B mobile platform designed to fill empty salon chairs on demand. The company's platform matches salon and barbershop owners with licensed beauty professionals, enabling stylists to find and book working spaces for rent.

2

Funding Rounds

$4.6m

Money raised

Scentbird logo

Scentbird

Scentbird is a company that provides subscription service for designer fragrances. It sends 30-day supply of perfumes and colognes for clients try out and find the right match for them without the price of a full size bottle.

4

Funding Rounds

$28.4m

Money raised

Squire logo

Squire

Squire is a booking and payment platform that connects people with great barbers.

5

Funding Rounds

$147.0m

Money raised

Heuritech logo

Heuritech

Heuritech is a fashion technology company that offers brands predictive analytics on trends and products.

1

Funding Rounds

$5.7m

Money raised

Brandless logo

Brandless

Brandless is a San Francisco-based company founded in 2015 by Tina Sharkey.

2

Funding Rounds

$275.0m

Money raised

TRIA Beauty logo

TRIA Beauty

TRIA Beauty is a company founded by Tobin Island.

9

Funding Rounds

$146.2m

Money raised

StyleHaul logo

StyleHaul

StyleHaul is a company founded in 2011.

2

Funding Rounds

$10.9m

Money raised

Ipsy logo

Ipsy

Ipsy is a United States-based company founded in 2011 by Michelle Phan.

2

Funding Rounds

$3.2m

Money raised

Living Proof logo

Living Proof

Living Proof is a company developing and manufacturing hair health products founded in 2005 by Ward Stegerhoek.

3

Funding Rounds

$53.0m

Money raised

Nykaa logo

Nykaa

Nykaa is a Mumbai-based company offering a consumer technology and e-commerce platform.

3

Funding Rounds

$51.5m

Money raised

Myglamm logo

Myglamm

MyGlamm is a direct-to-consumer beauty firm that connects stylists, beauticians, nail technicians, and spa aestheticians with customers.

8

Funding Rounds

$621.0m

Money raised

Gemmist logo

Gemmist

Gemmist is a developer of personalized shampoo, conditioner, and styler products based on user requirements.

3

Funding Rounds

$7.8m

Money raised

Function of Beauty logo

Function of Beauty

A company offering customized formulations of shampoo and conditioners tailored to each customer

1

Funding Rounds

$9.5m

Money raised

Fresha logo

Fresha

Fresha is a beauty and wellness booking platform founded in 2015 by William Zeqiri.

5

Funding Rounds

$152.5m

Money raised

Youth Laboratories logo

Youth Laboratories

Youth Laboratories is a big data analytics company that specializes in processing digital images and videos to develop diseases biomarkers and evaluate the physical well-being of a human.

1

Funding Rounds

$120.0k

Money raised

Stowaway Cosmetics logo

Stowaway Cosmetics

Stowaway Cosmetics sold makeup in sizes to carry and finish.

1

Funding Rounds

$1.5m

Money raised

SouSmile logo

SouSmile

Developer of a dental technology intended to align and whiten teeth. The company's technology utilizes a digitally powered device that captures images of the patient's dental arch, with a scanner and a panoramic x-ray and produces invisible aligners based on the images and also offers whitening gels.

2

Funding Rounds

$11.1m

Money raised

GME Medical Engineering logo

GME Medical Engineering

German-based developers and marketers of laser and light systems used in dermatological applications

2

Funding Rounds

$2.3m

Money raised

femeninas logo

femeninas

femeninas is an Argentina-based company founded in 2007 by Ricardo Lerch.

1

Funding Rounds

$25.0k

Money raised

Skarp Technologies logo

Skarp Technologies

Skarp Technologies is a company that sets out with a goal to basically boosts shaving.

1

Funding Rounds

$501.4k

Money raised

Thrive Market logo

Thrive Market

Thrive Market is an online retailer with over 2,500 high-quality healthy foods, vitamins, home goods, and beauty supplies.

1

Funding Rounds

$111.0m

Money raised

Foxeye Robotics logo

Foxeye Robotics

Fox eye robotics is an AI company that develops robots for the beauty industry.

4

Funding Rounds

$11.1m

Money raised

Lemoptix SA logo

Lemoptix SA

Lemoptix is a developer and provider of laser microprojection solutions for industrial applications.

7

Funding Rounds

$142.0k

Money raised

Shampora logo

Shampora

Shampora is a platform for creating personalized hair care products founded in 2017 by Manuel Corona.

2

Funding Rounds

$7.2m

Money raised

Quip (appliance company) logo

Quip (appliance company)

Quip is an appliance company that sells oral care products.

4

Funding Rounds

$190.0m

Money raised

Pharmapacks logo

Pharmapacks

Pharmapacks is a company founded in 2011.

4

Funding Rounds

$472.5m

Money raised

Who What Wear logo

Who What Wear

Who What Wear is a Los Angeles-based company founded in 2006 by Katherine Power.

1

Funding Rounds

Purplle logo

Purplle

Purplle is a company founded in 2011 by Manish Taneja.

1

Funding Rounds

$45.0m

Money raised

Book Salon logo

Book Salon

Platform offering free digital tools for hair, beauty, and wellness companies.

3

Funding Rounds

$5.7m

Money raised

Prose (company) logo

Prose (company)

Prose is a New York City-based company founded in 2017 by Arnaud Plas, Nicolas Mussat and Paul Michaux.

1

Funding Rounds

$18.0m

Money raised

ByondXR logo

ByondXR

Metaverse e-commerce platform transforming retail with immersive virtual experiences that dramatically improve engagement and sales

1

Funding Rounds

$7.0m

Money raised

Ever/Body logo

Ever/Body

Ever/Body is a New York City-based company founded in 2018 by Karen Castelletti.

3

Funding Rounds

$110.5m

Money raised

BeauCare Clinics logo

BeauCare Clinics

BeauCare Clinics is a plastic surgery and beauty clinic franchise.

3

Funding Rounds

$121.3m

Money raised

Digiphy logo

Digiphy

Activate your physical products digitally with QR-enabled contextual marketing.

1

Funding Rounds

$1.5m

Money raised

Gisou By Negin Mirsalehi logo

Gisou By Negin Mirsalehi

Manufacturer of honey-bee-infused skin and hair products based in Almere, Netherlands. The company provides honey-bee infused hair oil, hair mask, hair perfume, conditioner and hair wash, enabling customers to meet their hair care needs.

1

Funding Rounds

honee logo

honee

honee is a company founded in 2014.

4

Funding Rounds

$1.5m

Money raised

Live Tinted logo

Live Tinted

Live Tinted is a Beverly Hills, California-based beauty company founded in 2017 by Deepica Mutyala.

3

Funding Rounds

$14.0m

Money raised

Madison Reed, Inc. logo

Madison Reed, Inc.

Madison Reed, Inc. is a company founded by Amy Errett.

5

Funding Rounds

$125.0m

Money raised

Luxola logo

Luxola

Luxola is a Singapore-based company.

1

Funding Rounds

BeautyCon logo

BeautyCon

Beautycon creates festivals with engaging panel discussions, meet-ups, selfies and brand activations.

1

Funding Rounds

$9.0m

Money raised

IL MAKIAGE logo

IL MAKIAGE

Manufacturer of beauty products and operator of a direct-to-consumer beauty brand intended to shift customers buying beauty preferences online.

2

Funding Rounds

$164.0m

Money raised

Amicole logo

Amicole

Amicole is a cosmetics manufacturer that aims to provide customers with a wide range of skin care and formula items

1

Funding Rounds

$1.0m

Money raised

Scratch logo

Scratch

Scratch is a San Francisco-based company founded in 2015.

1

Funding Rounds

$17.0m

Money raised

ManiMe logo

ManiMe

ManiMe is a Santa Monica, California-based company founded by Grace Chiang.

1

Funding Rounds

$6.0m

Money raised

NUTRAFOL logo

NUTRAFOL

NUTRAFOL offers hair growth products.

3

Funding Rounds

$70.0m

Money raised

LastObject logo

LastObject

Manufacturing company focused on creating reusable everyday products.

1

Funding Rounds

$3.0m

Money raised

Merit logo

Merit

MERIT Beauty is a cosmetic brand company that offers luxury skincare products

1

Funding Rounds

$20.0m

Money raised

Disco logo

Disco

Disco is a men's skincare brand based in Austin, TX

1

Funding Rounds

$5.0m

Money raised

Preen.me logo

Preen.me

Preen.me is a company founded by Tamar Yaniv.

1

Funding Rounds

$800.0k

Money raised

WTHN logo

WTHN

WTHN is a Gaylord, Michigan-based company founded in 2018.

1

Funding Rounds

$2.5m

Money raised

HelloAva logo

HelloAva

HelloAva is a company founded in 2016 by Siqi Mou.

2

Funding Rounds

$1.1m

Money raised

SHEDUL logo

SHEDUL

SHEDUL is a Dubai-based company founded by William Zeqiri.

3

Funding Rounds

$31.0m

Money raised

Skylar logo

Skylar

Skylar offers natural fragrances that are natural, hypoallergenic, and cruelty-free.

1

Funding Rounds

$8.0m

Money raised

Elenas logo

Elenas

Elenas is a Colorado-based company founded in 2018 by Zach Oschin.

2

Funding Rounds

$8.0m

Money raised