69 Best Beauty Startups to Watch in 2025

The Definitive Seedtable Ranking of Beauty Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 106 start-ups with an aggregate funding of $5.0b. The average funding per company in this subset is $73.1m.

Last update to the database: Feb 18, 2025. See changelog.

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4

Funding Rounds

$477.4m

Money raised

Grove Collaborative is an online, subscription-based retailer selling natural home and health products.

Key people:

9

Funding Rounds

$309.0m

Money raised

A consumer company providing customers with the latest in Asian beauty products, culture and trends.

3

Funding Rounds

$496.9m

Money raised

Birchbox is a New York-based online subscription service that specializes in makeup and other beauty related products.

2

Funding Rounds

$62.0m

Money raised

Soothe is a Los Angeles-based company founded in 2013.

Industries:

Location:

1

Funding Rounds

Proven Skincare is a company founded by Amy Zaoshi Yuan.

3

Funding Rounds

$36.0m

Money raised

An online retail company specializing in selling hair salon products. It was founded in 2013 and is located in Oakland, California.

Key people:

4

Funding Rounds

$83.3m

Money raised

Sugar Cosmetics is an India-based makeup brand for women.

Location:

Key people:

2

Funding Rounds

$6.6m

Money raised

Blume is a direct to customer company focused on providing education as well as safe and effective self-care products from puberty on.

1

Funding Rounds

$80.0m

Money raised

FabFitFun is a company founded in 2010 by Sam Teller, Michael Broukhim, Daniel Broukhim and Katie Kitchens.

Key people:

2

Funding Rounds

$120.0k

Money raised

Podozi was a beauty and personal care online shopping website.

Key people:

3

Funding Rounds

$54.6m

Money raised

Rael is a company offering menstrual pads, tampons, and panty liners made with organic cotton for use during women's periods, and other feminine care products to support women throughout their entire cycle.

Key people:

3

Funding Rounds

$252.0m

Money raised

Glossier is a direct-to-consumer beauty company founded as a beauty blog by Emily Weiss.

Key people:

2

Funding Rounds

$4.6m

Money raised

Developer of a B2B mobile platform designed to fill empty salon chairs on demand. The company's platform matches salon and barbershop owners with licensed beauty professionals, enabling stylists to find and book working spaces for rent.

Key people:

4

Funding Rounds

$28.4m

Money raised

Scentbird is a company that provides subscription service for designer fragrances. It sends 30-day supply of perfumes and colognes for clients try out and find the right match for them without the price of a full size bottle.

Key people:

5

Funding Rounds

$147.0m

Money raised

Squire is a booking and payment platform that connects people with great barbers.

1

Funding Rounds

$5.7m

Money raised

Heuritech is a fashion technology company that offers brands predictive analytics on trends and products.

Industries:

Location:

2

Funding Rounds

$275.0m

Money raised

Brandless is a San Francisco-based company founded in 2015 by Tina Sharkey.

9

Funding Rounds

$146.2m

Money raised

TRIA Beauty is a company founded by Tobin Island.

2

Funding Rounds

$10.9m

Money raised

StyleHaul is a company founded in 2011.

2

Funding Rounds

$3.2m

Money raised

Ipsy is a United States-based company founded in 2011 by Michelle Phan.

3

Funding Rounds

$53.0m

Money raised

Living Proof is a company developing and manufacturing hair health products founded in 2005 by Ward Stegerhoek.

3

Funding Rounds

$51.5m

Money raised

Nykaa is a Mumbai-based company offering a consumer technology and e-commerce platform.

Industries:

Location:

Key people:

8

Funding Rounds

$621.0m

Money raised

MyGlamm is a direct-to-consumer beauty firm that connects stylists, beauticians, nail technicians, and spa aestheticians with customers.

3

Funding Rounds

$7.8m

Money raised

Gemmist is a developer of personalized shampoo, conditioner, and styler products based on user requirements.

Industries:

Location:

Key people:

1

Funding Rounds

$9.5m

Money raised

A company offering customized formulations of shampoo and conditioners tailored to each customer

5

Funding Rounds

$152.5m

Money raised

Fresha is a beauty and wellness booking platform founded in 2015 by William Zeqiri.

Industries:

Location:

Key people:

1

Funding Rounds

$120.0k

Money raised

Youth Laboratories is a big data analytics company that specializes in processing digital images and videos to develop diseases biomarkers and evaluate the physical well-being of a human.

1

Funding Rounds

$1.5m

Money raised

Stowaway Cosmetics sold makeup in sizes to carry and finish.

Industries:

2

Funding Rounds

$11.1m

Money raised

Developer of a dental technology intended to align and whiten teeth. The company's technology utilizes a digitally powered device that captures images of the patient's dental arch, with a scanner and a panoramic x-ray and produces invisible aligners based on the images and also offers whitening gels.

Location:

Key people:

2

Funding Rounds

$2.3m

Money raised

German-based developers and marketers of laser and light systems used in dermatological applications

Industries:

Location:

Key people:

1

Funding Rounds

$25.0k

Money raised

femeninas is an Argentina-based company founded in 2007 by Ricardo Lerch.

1

Funding Rounds

$501.4k

Money raised

Skarp Technologies is a company that sets out with a goal to basically boosts shaving.

1

Funding Rounds

$111.0m

Money raised

Thrive Market is an online retailer with over 2,500 high-quality healthy foods, vitamins, home goods, and beauty supplies.

4

Funding Rounds

$11.1m

Money raised

Fox eye robotics is an AI company that develops robots for the beauty industry.

Key people:

7

Funding Rounds

$142.0k

Money raised

Lemoptix is a developer and provider of laser microprojection solutions for industrial applications.

2

Funding Rounds

$7.2m

Money raised

Shampora is a platform for creating personalized hair care products founded in 2017 by Manuel Corona.

Location:

Key people:

4

Funding Rounds

$190.0m

Money raised

Quip is an appliance company that sells oral care products.

4

Funding Rounds

$472.5m

Money raised

Pharmapacks is a company founded in 2011.

1

Funding Rounds

$45.0m

Money raised

Purplle is a company founded in 2011 by Manish Taneja.

Location:

Key people:

3

Funding Rounds

$5.7m

Money raised

Platform offering free digital tools for hair, beauty, and wellness companies.

1

Funding Rounds

$18.0m

Money raised

Prose is a New York City-based company founded in 2017 by Arnaud Plas, Nicolas Mussat and Paul Michaux.

Location:

Key people:

1

Funding Rounds

$7.0m

Money raised

Metaverse e-commerce platform transforming retail with immersive virtual experiences that dramatically improve engagement and sales

Location:

Key people:

3

Funding Rounds

$110.5m

Money raised

Ever/Body is a New York City-based company founded in 2018 by Karen Castelletti.

Key people:

3

Funding Rounds

$121.3m

Money raised

BeauCare Clinics is a plastic surgery and beauty clinic franchise.

Location:

Key people:

1

Funding Rounds

Manufacturer of honey-bee-infused skin and hair products based in Almere, Netherlands. The company provides honey-bee infused hair oil, hair mask, hair perfume, conditioner and hair wash, enabling customers to meet their hair care needs.

1

Funding Rounds

$1.5m

Money raised

Activate your physical products digitally with QR-enabled contextual marketing.

4

Funding Rounds

$1.5m

Money raised

honee is a company founded in 2014.

3

Funding Rounds

$14.0m

Money raised

Live Tinted is a Beverly Hills, California-based beauty company founded in 2017 by Deepica Mutyala.

Industries:

Key people:

5

Funding Rounds

$125.0m

Money raised

Madison Reed, Inc. is a company founded by Amy Errett.

Key people:

1

Funding Rounds

Luxola is a Singapore-based company.

Industries:

Location:

1

Funding Rounds

$9.0m

Money raised

Beautycon creates festivals with engaging panel discussions, meet-ups, selfies and brand activations.

Location:

Key people:

2

Funding Rounds

$164.0m

Money raised

Manufacturer of beauty products and operator of a direct-to-consumer beauty brand intended to shift customers buying beauty preferences online.

Industries:

Location:

1

Funding Rounds

$1.0m

Money raised

Amicole is a cosmetics manufacturer that aims to provide customers with a wide range of skin care and formula items

1

Funding Rounds

$17.0m

Money raised

Scratch is a San Francisco-based company founded in 2015.

Industries:

Location:

1

Funding Rounds

$6.0m

Money raised

ManiMe is a Santa Monica, California-based company founded by Grace Chiang.

3

Funding Rounds

$70.0m

Money raised

NUTRAFOL offers hair growth products.

Industries:

1

Funding Rounds

$3.0m

Money raised

Manufacturing company focused on creating reusable everyday products.

1

Funding Rounds

$20.0m

Money raised

MERIT Beauty is a cosmetic brand company that offers luxury skincare products

1

Funding Rounds

$5.0m

Money raised

Disco is a men's skincare brand based in Austin, TX

Industries:

Key people:

1

Funding Rounds

$800.0k

Money raised

Preen.me is a company founded by Tamar Yaniv.

Key people:

2

Funding Rounds

$1.1m

Money raised

HelloAva is a company founded in 2016 by Siqi Mou.

Key people:

3

Funding Rounds

$31.0m

Money raised

SHEDUL is a Dubai-based company founded by William Zeqiri.

Industries:

Location:

Key people:

1

Funding Rounds

$8.0m

Money raised

Skylar offers natural fragrances that are natural, hypoallergenic, and cruelty-free.

2

Funding Rounds

$8.0m

Money raised

Elenas is a Colorado-based company founded in 2018 by Zach Oschin.

Location:

Key people:

2

Funding Rounds

$41.7m

Money raised

Mangomint offers salon and spa software for appointment and client management.

1

Funding Rounds

$5.7m

Money raised

The Good Face Project is a company founded in 2018 by Iva Teixeira.

Location:

Key people:

$1.0m

Money raised

Platform offering aerial photography services for real estate marketing.

1

Funding Rounds

$4.5m

Money raised

theCut is a Washington, D.C.-based company founded in 2016 by Obi Omile Jr..

Industries:

Location:

Key people:

1

Funding Rounds

$14.8m

Money raised

Farmol manufactures aerosols and liquid products for the cosmetics, hygiene and personal care industries.p

Location:

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