69 Best Household Goods Startups to Watch in 2025

The Definitive Seedtable Ranking of Household Goods Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 866 start-ups with an aggregate funding of $17.2b. The average funding per company in this subset is $248.8m.

Last update to the database: Feb 18, 2025. See changelog.

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Humane logo

Humane

Humane develops and commercializes consumer hardware, software, and services.

4

Funding Rounds

$230.0m

Money raised

BoAt (company) logo

BoAt (company)

BoAt is an India-based consumer electronics brand established in 2015 that markets earphones, headphones stereos, travel chargers, and premium rugged cables.

4

Funding Rounds

$168.2m

Money raised

CUJO AI logo

CUJO AI

CUJO AI is a network intelligence software company.

4

Funding Rounds

$8.5m

Money raised

Juicero logo

Juicero

Juicero was a company founded in 2013 that produced and sold an expensive juicer called the Juicero Press, along with fresh produce packets. The company closed after it received extensive negative press regarding its simplistic machine in contrast with its high cost.

4

Funding Rounds

$118.5m

Money raised

Aura Vision logo

Aura Vision

Aura Vision is an AI computer vision company for generating insights into shop floors. Aura Vision uses existing security cameras in stores to provide customer demographics and behavior data.

4

Funding Rounds

$1.5m

Money raised

Nanosys logo

Nanosys

Nanosys designs and manufactures nanotechnology materials to improve display color performance and batteries.

14

Funding Rounds

$254.3m

Money raised

Mophie logo

Mophie

Mophie is a California-based technology company founded by Ben Kaufman.

1

Funding Rounds

$1.0m

Money raised

Back Market logo

Back Market

Back Market is an online refurbished goods marketplace connecting consumers with sellers of electronic devices.

9

Funding Rounds

$1.3b

Money raised

Hylio logo

Hylio

Hylio is a technology company making drones for aerial crop spraying.

1

Funding Rounds

Magic Leap logo

Magic Leap

Magic Leap is an augmented reality company developing hardware and software for enhanced AR experience.

8

Funding Rounds

$3.4b

Money raised

Casper (company) logo

Casper (company)

Casper is a memory-foam mattress retailer.

6

Funding Rounds

$330.5m

Money raised

Servify logo

Servify

Servify is a device lifecycle management platform, which integrates multiple OEM Brands and a sales and service ecosystem to deliver an after-sales service experience.

2

Funding Rounds

$26.4m

Money raised

Jaagodeal logo

Jaagodeal

Jaagodeal is an online shopping platform in Bangladesh that was founded in 2018. It sells a wide range of products, including fashion, home goods, electronics, and beauty products.

1

Funding Rounds

$1.0m

Money raised

Gymshark logo

Gymshark

Gymshark is a fitness apparel, manufacturer & online retailer based in the United Kingdom.

1

Funding Rounds

$200.0m

Money raised

Spire Health logo

Spire Health

Spire is a company developing tags that provide health tracking including respiration, sleep, stress, activity, and pulse rate.

5

Funding Rounds

$48.1m

Money raised

Caper AI logo

Caper AI

Caper offers contactless and automated checkout, powered by AI and computer vision.

1

Funding Rounds

$3.0m

Money raised

Elvie logo

Elvie

Elvie is a London-based consumer electronics company making sexual health and pregnancy products for women.

8

Funding Rounds

$204.2m

Money raised

Petcube logo

Petcube

Petcube is a technology company designing and developing hardware and software products for pets.

8

Funding Rounds

$13.7m

Money raised

Avegant logo

Avegant

Avegant is California-based company developing display techologies for augmented reality experiences.

6

Funding Rounds

$62.5m

Money raised

WayRay logo

WayRay

WayRay is a Moscow-based developer of holographic augmented reality technologies for the automotive industry.

3

Funding Rounds

$108.0m

Money raised

CY Vision logo

CY Vision

CY Vision is California-based company developing computational holographic technology for cars.

2

Funding Rounds

$12.0m

Money raised

Bambuser logo

Bambuser

Bambuser is a Software-as-a-Service company specializing in interactive live video streaming for enterprises that offer live video shopping.

6

Funding Rounds

$5.8m

Money raised

Brightpearl logo

Brightpearl

Brightpearl is an omnichannel retail management platform for inventory management, order processing and fulfilment, contact relationship management, and accounting automation.

15

Funding Rounds

$147.0m

Money raised

Cue Health logo

Cue Health

Cue Health is a San Diego-based medical device company working to track health information at the molecular level.

8

Funding Rounds

$518.6m

Money raised

Pharrowtech logo

Pharrowtech

Pharrowtech is a Belgium-based company designing and developing mmWave hardware and software for wireless applications.

4

Funding Rounds

$45.4m

Money raised

Ankorstore logo

Ankorstore

Marketplace connecting independent shop owners and brands with local retailers.

8

Funding Rounds

$544.0m

Money raised

Grover (company) logo

Grover (company)

A company with an e-commerce website for renting digital devices instead of buying them. It was founded by Michael Cassau in 2015 and is located in Berlin, Germany.

9

Funding Rounds

$414.5m

Money raised

Beryl (company) logo

Beryl (company)

Company developing light accessories for accident prevention on bicycles and providing bicycle sharing service

8

Funding Rounds

$29.6m

Money raised

German Autolabs logo

German Autolabs

German Autolabs is a Berlin, Deutschland-based automotive company founded by Patrick Weissert and Holger G. Weiss in 2016.

6

Funding Rounds

$18.3m

Money raised

Ultraleap logo

Ultraleap

Ultraleap is a developer of mid-air haptics, 3D hand tracking, and gesture recognition technologies intended to enable a shift toward spatial three-dimensional interfaces.

4

Funding Rounds

$161.6m

Money raised

Skydio logo

Skydio

Skydio is a developer of autonomous drone robotics.

14

Funding Rounds

$681.4m

Money raised

InteraXon logo

InteraXon

InteraXon develops and produces brain-sensing technology such as the Muse headband, an EEG device that interprets mental activity and aims to help with meditation and promote calmness.

4

Funding Rounds

$28.8m

Money raised

North logo

North

Wearable device company founded in 2012 based in Kitchener, Ontario, Canada. The company was previously called Thalmic and changed their name to North in 2018.

11

Funding Rounds

$319.4m

Money raised

PayJoy logo

PayJoy

PayJoy is a software development company offering a mobile digital platform to purchase new smartphones and receive loans using their smartphone as collateral.

10

Funding Rounds

$91.2m

Money raised

Indiegogo logo

Indiegogo

Indiegogo is a web-based crowdfunding platform founded by Danae Ringelmann, Salva Rubin, Eric Schell in 2008, that is headquartered San Francisco, California.

4

Funding Rounds

$56.5m

Money raised

Gorillas logo

Gorillas

Gorillas is an on-demand grocery deliver platform founded in 2020 by Kağan Sümer.

8

Funding Rounds

$2.6b

Money raised

Dispelix logo

Dispelix

Dispelix is a company that designs and manufactures diffractive waveguide displays for augmented reality (AR) purposes.

6

Funding Rounds

$105.7m

Money raised

Phiar Technologies logo

Phiar Technologies

Phiar Technologies is a company that provides a vehicle navigation platform based on the combined technologies of deep learning artificial intelligence and augmented reality.

2

Funding Rounds

$15.0m

Money raised

SoundFocus logo

SoundFocus

SoundFocus is a company developing and building a hardware product that processes and tunes audio based on hearing pattern and compensates to sound frequencies users do not hear well. It is available for iPhone or iPod Touch users.

1

Funding Rounds

LogiNext logo

LogiNext

LogiNext is a developer and provider of integrated, big data logistics solutions in a variety of industries.

3

Funding Rounds

$49.6m

Money raised

Capsule logo

Capsule

Capsule is a healthcare platform transforming the pharmacy experience founded in 2016 by Eric Kinariwala.

8

Funding Rounds

$572.6m

Money raised

Neurala logo

Neurala

A company using artificial intelligence to create a platform for solving visual inspection challenges in industrial environments.

6

Funding Rounds

$32.1m

Money raised

EarlySense logo

EarlySense

A company in Israel that develops signal-processing technology and offers EverOn, a contact-free and early detection patient supervision system.

7

Funding Rounds

$120.1m

Money raised

Cleo logo

Cleo

Cleo is a fintech company providing an application for personal finance management.

5

Funding Rounds

$101.3m

Money raised

Mirror (company) logo

Mirror (company)

A company offering live streaming and on-demand fitness classes for users in their homes that is headquartered in New York City.

2

Funding Rounds

$59.0m

Money raised

Deep Sentinel logo

Deep Sentinel

Deep Sentinel is a U.S-based company offering AI-based home security systems founded in 2016 by David Selinger.

3

Funding Rounds

$23.4m

Money raised

Flyability logo

Flyability

Flyability is a designer and manufacturer of drones for inaccessible places.

11

Funding Rounds

$50.2m

Money raised

Plantible Foods logo

Plantible Foods

Plantible Foods provides sustainable, non-GMO plant-based proteins to food manufacturers, aiming to reshape the future of food by addressing the challenges of nutrition, taste, and environmental impact.

2

Funding Rounds

$5.1m

Money raised

Lumiode logo

Lumiode

Lumiode is a fabless semiconductor company that develops and provides a micro-LED production platform for various types of devices featuring displays.

3

Funding Rounds

$7.3m

Money raised

Notion (company) logo

Notion (company)

Notion is a Denver-based company founded in 2013 by Brett Jurgens.

1

Funding Rounds

$10.0m

Money raised

August Home logo

August Home

August Home is a developer of connected products and services for creating automated physical environments.

7

Funding Rounds

$73.0m

Money raised

Mobilus Labs logo

Mobilus Labs

An artificial Intelligence company that has developed a wearable device for voice communications. It is located in London, England and was founded in 2017.

1

Funding Rounds

$2.7m

Money raised

Boxee logo

Boxee

A consumer electronics company with a device for sharing and streaming content. It was founded in 2007 and was located in New York City.

3

Funding Rounds

$26.5m

Money raised

Nura (company) logo

Nura (company)

A manufacturing company making headphones that adjust sound based on a users hearing.

1

Funding Rounds

$15.0m

Money raised

Getir (grocery delivery company) logo

Getir (grocery delivery company)

Getir is a technology company that provides on-demand delivery services.

9

Funding Rounds

$2.1b

Money raised

Rigado logo

Rigado

Rigardo is a company offering internet of things (IoT) cloud computing solutions for bluetooth applications.

4

Funding Rounds

$27.5m

Money raised

Sense (energy company) logo

Sense (energy company)

Sense is a Cambridge, Massachusetts-based developer and distributor of energy tracking and automation solutions. Sense specializes in tracking devices and home automation solutions for its customers.

5

Funding Rounds

$162.0m

Money raised

Keen Home logo

Keen Home

Keen Home is a company founded in 2013 by Will McLeod, Ryan Fant and Nayeem Hussain.

5

Funding Rounds

$14.7m

Money raised

Ivee logo

Ivee

Ivee is a company founded by Jonathon Nostrant, Ben Silver and Jim Cortez.

4

Funding Rounds

$1.6m

Money raised

Jawbone logo

Jawbone

Jawbone is a San Francisco-based company founded in 1997 by Alexander Asseily.

7

Funding Rounds

$408.6m

Money raised

Zygo logo

Zygo

Zygo is a company founded in 1970.

1

Funding Rounds

$2.5m

Money raised

Fabric8Labs logo

Fabric8Labs

Fabric8Labs is a California-based ECAM metal 3D printing company.

4

Funding Rounds

$23.3m

Money raised

Orange Chef logo

Orange Chef

Orange Chef is a San Francisco-based company.

1

Funding Rounds

Vivino logo

Vivino

Wine app and online marketplace offering personalized wine recommendations.

4

Funding Rounds

$186.3m

Money raised

Ring (company) logo

Ring (company)

Ring is a manufacturer of home automation products founded in 2013 by James (Jamie) Siminoff.

2

Funding Rounds

$170.2m

Money raised

Boosted Boards logo

Boosted Boards

Boosted Boards is a company developing and building remote-controlled motorized electric longboards.

3

Funding Rounds

$60.0m

Money raised

Misfit (company) logo

Misfit (company)

Misfit is a smartwatch and wearable fitness technology company founded in 2011 by John Sculley.

5

Funding Rounds

$64.4m

Money raised

HungryPanda logo

HungryPanda

HungryPanda is a food delivery platform that offers authentic Asian cuisine, catering primarily to Chinese communities living abroad.

8

Funding Rounds

$515.0m

Money raised

Piper (Company) logo

Piper (Company)

Piper is a San Francisco based STEAM education technology company and creator of the Piper Computer Kit.

2

Funding Rounds

$9.7m

Money raised