37 Best Toy Startups to Watch in 2025

The Definitive Seedtable Ranking of Toy Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 37 start-ups with an aggregate funding of $763.8m. The average funding per company in this subset is $20.6m.

Last update to the database: Feb 18, 2025. See changelog.

See all results for this search

Track over 71,000 companies

Discover
Fast-growing Global startups

Seedtable uses technology and people to track over 71,000 companies to help you find the right ones to partner with.

Pricing + Sign up

7

Funding Rounds

$66.0m

Money raised

Superplastic is a creative product and experience studio founded in 2018.

Key people:

25

Funding Rounds

$216.9m

Money raised

Sphero is an educational toy company founded in 2010 by Ian Bernstein.

2

Funding Rounds

$9.7m

Money raised

Piper is a San Francisco based STEAM education technology company and creator of the Piper Computer Kit.

Industries:

Key people:

2

Funding Rounds

$7.0m

Money raised

KiwiCo is a company founded in 2011 by Sandra Oh Lin.

4

Funding Rounds

$17.1m

Money raised

Modular and educational robot companion designed for children.

Location:

Key people:

3

Funding Rounds

$4.1m

Money raised

Red Tricycle is a company founded by Jacqui Boland, Craig Zingerline and Dan Zaner.

Key people:

2

Funding Rounds

$40.6m

Money raised

BabyList is a company founded in 2011 by Natalie Gordon.

Key people:

1

Funding Rounds

$1.8m

Money raised

Unruly Studios creates interactive games that combines physical, recess style play with STEM education for kids.

Key people:

2

Funding Rounds

$2.5m

Money raised

Ubooly is a company founded in 2011 by Isaac Squires.

6

Funding Rounds

$2.2m

Money raised

Robo Wunderkind is a company in Vienna, Austria.

4

Funding Rounds

$4.0m

Money raised

Customizable, 3D-printed toy company. Techstars graduate, acquired by Disney.

Location:

Key people:

2

Funding Rounds

$3.0m

Money raised

Evollve is an educational robotics company. Evollve is the company behind Ozobot, an educational robot and learning app.

2

Funding Rounds

$55.1m

Money raised

Mori is a company founded in 2014 by Cam Miller.

3

Funding Rounds

$5.9m

Money raised

Dash Robotics is a product development studio specializing in smart devices and robotics.

Key people:

2

Funding Rounds

$84.0m

Money raised

Quirky is a New York City-based company founded in 2009.

Location:

2

Funding Rounds

$2.0m

Money raised

Toybox Labs is an Oakland, California-based company founded in 2016 by Andy Pavia, Ben Baltes, Jenn Chin and Zachary Oligschlaeger.

2

Funding Rounds

$20.0k

Money raised

Novalia is a company founded in 2006 by Kate Stone.

1

Funding Rounds

$2.5m

Money raised

Wittlebee is a United States-based company founded by Sean Percival.

Industries:

Location:

Key people:

2

Funding Rounds

$10.9m

Money raised

Whirli is a toy sharing subscription service for kids founded in 2018.

Industries:

Toy

Location:

1

Funding Rounds

$100.0k

Money raised

SurpriseRide is a company founded by Donna Khalife.

3

Funding Rounds

$150.0k

Money raised

Evoz is a United States-based company founded in 2012 by Avishai Shoham.

Location:

Key people:

1

Funding Rounds

$3.0m

Money raised

ShelfLife is a Canada-based company founded by James Chillcott.

3

Funding Rounds

$23.0m

Money raised

Ridemakerz is an Irvine, California-based company founded in 2006.

Industries:

Location:

2

Funding Rounds

$24.0m

Money raised

2

Funding Rounds

$17.5m

Money raised

Skillmatics creates educational games for children in pre-school and primary school.

Key people:

1

Funding Rounds

$200.0k

Money raised

BabyJunk is a United States-based company founded by Tom Jones.

2

Funding Rounds

$35.0m

Money raised

ShopKeep POS is a New York City-based company.

Industries:

Location:

1

Funding Rounds

$65.0m

Money raised

ShopKeep is a New York City-based company founded in 2008.

Location:

2

Funding Rounds

$178.6k

Money raised

SUPENTA is a company founded in 2012.

1

Funding Rounds

$8.9m

Money raised

SAM Labs is a company founded by Joachim Horn.

1

Funding Rounds

$3.4m

Money raised

TellTails is a Boston-based company founded in 2012 by Hannah Gourlay.

Industries:

Location:

Key people:

1

Funding Rounds

STEAMBlocks is a company founded by Lahiru Lakmal Priyadarshana, Amani Soysa and Dasun Priyankara Kulathunga.

3

Funding Rounds

$23.3m

Money raised

Company

Industries:

1

Funding Rounds

$4.9m

Money raised

Industries:

1

Funding Rounds

$2.3m

Money raised

Sprig Toys is a Fort Collins, Colorado-based toy company founded in 2019.

Industries:

Toy

1

Funding Rounds

$16.5m

Money raised

ARMOblox is a Nashville, Tennessee-based toy company.

Industries:

Toy

1

Funding Rounds

$1.0m

Money raised

Sproutkin is a United States-based toy company.

Industries:

Toy

Location:

Sign up to access our full database

Enter your email and get access to 71,000 + technology companies you can partner with.

Join 29000+ founders, operators, and investors.