37 Best Toy Startups to Watch in 2025

The Definitive Seedtable Ranking of Toy Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 37 start-ups with an aggregate funding of $763.8m. The average funding per company in this subset is $20.6m.

Last update to the database: Feb 18, 2025. See changelog.

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Superplastic logo

Superplastic

Superplastic is a creative product and experience studio founded in 2018.

7

Funding Rounds

$66.0m

Money raised

Sphero logo

Sphero

Sphero is an educational toy company founded in 2010 by Ian Bernstein.

25

Funding Rounds

$216.9m

Money raised

Piper (Company) logo

Piper (Company)

Piper is a San Francisco based STEAM education technology company and creator of the Piper Computer Kit.

2

Funding Rounds

$9.7m

Money raised

KiwiCo logo

KiwiCo

KiwiCo is a company founded in 2011 by Sandra Oh Lin.

2

Funding Rounds

$7.0m

Money raised

MainBot logo

MainBot

Modular and educational robot companion designed for children.

4

Funding Rounds

$17.1m

Money raised

Red Tricycle logo

Red Tricycle

Red Tricycle is a company founded by Jacqui Boland, Craig Zingerline and Dan Zaner.

3

Funding Rounds

$4.1m

Money raised

BabyList logo

BabyList

BabyList is a company founded in 2011 by Natalie Gordon.

2

Funding Rounds

$40.6m

Money raised

Unruly Studios logo

Unruly Studios

Unruly Studios creates interactive games that combines physical, recess style play with STEM education for kids.

1

Funding Rounds

$1.8m

Money raised

Ubooly logo

Ubooly

Ubooly is a company founded in 2011 by Isaac Squires.

2

Funding Rounds

$2.5m

Money raised

Robo Wunderkind logo

Robo Wunderkind

Robo Wunderkind is a company in Vienna, Austria.

6

Funding Rounds

$2.2m

Money raised

MakieLab logo

MakieLab

Customizable, 3D-printed toy company. Techstars graduate, acquired by Disney.

4

Funding Rounds

$4.0m

Money raised

Evollve logo

Evollve

Evollve is an educational robotics company. Evollve is the company behind Ozobot, an educational robot and learning app.

2

Funding Rounds

$3.0m

Money raised

Mori logo

Mori

Mori is a company founded in 2014 by Cam Miller.

2

Funding Rounds

$55.1m

Money raised

Dash Robotics, Inc. logo

Dash Robotics, Inc.

Dash Robotics is a product development studio specializing in smart devices and robotics.

3

Funding Rounds

$5.9m

Money raised

Quirky (company) logo

Quirky (company)

Quirky is a New York City-based company founded in 2009.

2

Funding Rounds

$84.0m

Money raised

Toybox Labs logo

Toybox Labs

Toybox Labs is an Oakland, California-based company founded in 2016 by Andy Pavia, Ben Baltes, Jenn Chin and Zachary Oligschlaeger.

2

Funding Rounds

$2.0m

Money raised

Novalia logo

Novalia

Novalia is a company founded in 2006 by Kate Stone.

2

Funding Rounds

$20.0k

Money raised

Wittlebee logo

Wittlebee

Wittlebee is a United States-based company founded by Sean Percival.

1

Funding Rounds

$2.5m

Money raised

Whirli logo

Whirli

Whirli is a toy sharing subscription service for kids founded in 2018.

2

Funding Rounds

$10.9m

Money raised

SurpriseRide logo

SurpriseRide

SurpriseRide is a company founded by Donna Khalife.

1

Funding Rounds

$100.0k

Money raised

Evoz logo

Evoz

Evoz is a United States-based company founded in 2012 by Avishai Shoham.

3

Funding Rounds

$150.0k

Money raised

ShelfLife logo

ShelfLife

ShelfLife is a Canada-based company founded by James Chillcott.

1

Funding Rounds

$3.0m

Money raised

Ridemakerz logo

Ridemakerz

Ridemakerz is an Irvine, California-based company founded in 2006.

3

Funding Rounds

$23.0m

Money raised

2

Funding Rounds

$24.0m

Money raised

Skillmatics logo

Skillmatics

Skillmatics creates educational games for children in pre-school and primary school.

2

Funding Rounds

$17.5m

Money raised

BabyJunk logo

BabyJunk

BabyJunk is a United States-based company founded by Tom Jones.

1

Funding Rounds

$200.0k

Money raised

ShopKeep POS logo

ShopKeep POS

ShopKeep POS is a New York City-based company.

2

Funding Rounds

$35.0m

Money raised

ShopKeep logo

ShopKeep

ShopKeep is a New York City-based company founded in 2008.

1

Funding Rounds

$65.0m

Money raised

SUPENTA logo

SUPENTA

SUPENTA is a company founded in 2012.

2

Funding Rounds

$178.6k

Money raised

SAM Labs (company) logo

SAM Labs (company)

SAM Labs is a company founded by Joachim Horn.

1

Funding Rounds

$8.9m

Money raised

TellTails logo

TellTails

TellTails is a Boston-based company founded in 2012 by Hannah Gourlay.

1

Funding Rounds

$3.4m

Money raised

STEAMBlocks logo

STEAMBlocks

STEAMBlocks is a company founded by Lahiru Lakmal Priyadarshana, Amani Soysa and Dasun Priyankara Kulathunga.

1

Funding Rounds

UGOBE logo

UGOBE

Company

3

Funding Rounds

$23.3m

Money raised

1

Funding Rounds

$4.9m

Money raised

Sprig Toys logo

Sprig Toys

Sprig Toys is a Fort Collins, Colorado-based toy company founded in 2019.

1

Funding Rounds

$2.3m

Money raised

ARMOblox logo

ARMOblox

ARMOblox is a Nashville, Tennessee-based toy company.

1

Funding Rounds

$16.5m

Money raised

Sproutkin logo

Sproutkin

Sproutkin is a United States-based toy company.

1

Funding Rounds

$1.0m

Money raised