28 Best Consumer Behaviour Startups to Watch in 2025

The Definitive Seedtable Ranking of Consumer Behaviour Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 28 start-ups with an aggregate funding of $1.3b. The average funding per company in this subset is $45.8m.

Last update to the database: Feb 18, 2025. See changelog.

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Aura Vision logo

Aura Vision

Aura Vision is an AI computer vision company for generating insights into shop floors. Aura Vision uses existing security cameras in stores to provide customer demographics and behavior data.

4

Funding Rounds

$1.5m

Money raised

Mostly AI logo

Mostly AI

Mostly AI is a company using AI to generate synthetic data based on real enterprise data.

5

Funding Rounds

$62.2m

Money raised

iProov logo

iProov

iProov is a user authentication technology company based in London.

4

Funding Rounds

$140.0m

Money raised

Swiftly logo

Swiftly

Swiftly is a developer of a digital platform to help brands and retailers build loyalty and reach more shoppers.

3

Funding Rounds

$115.6m

Money raised

AimBrain logo

AimBrain

User authentication and fraud prevention with biometric Identity-as-a-Service. AimBrain provides face, voice, lipsync, behavior and anomaly detection modules.

1

Funding Rounds

$5.0m

Money raised

Tealium logo

Tealium

Tealium is a company that has been at the forefront of delivering trusted customer data orchestration solutions to enterprises for more than a decade.

9

Funding Rounds

$263.9m

Money raised

SecureAuth logo

SecureAuth

SecureAuth is an Irvine, California-based provider of access control solutions for premises, cloud and web applications, and resources. Solutions include multi-factor authentication, single sign-on, adaptive authentication, and self-service tools. The company provides both cloud-based and virtual appliances.

2

Funding Rounds

$18.0m

Money raised

ID Finance logo

ID Finance

ID Finance is a Barcelona-based company that provides an online marketplace for consumer installment loans.

6

Funding Rounds

$78.4m

Money raised

BioCatch logo

BioCatch

BioCatch is a Tel Aviv-based cybersecurity company developing behavioral biometrics and human-device interactions analysis to build user and data protections.

2

Funding Rounds

$175.0m

Money raised

adjust (software company) logo

adjust (software company)

Unbotify's mission is to provide a best in class solution to one of the major problems of web application security today - detecting malicious bots.

2

Funding Rounds

$234.6m

Money raised

BehavioSec logo

BehavioSec

BehavioSec is a Stockholm-based fraud detection systems developer based on models of behavior.

3

Funding Rounds

$19.5m

Money raised

PERQ Software logo

PERQ Software

PERQ, a marketing technology company, empowers businesses with more visibility into their digital marketing efforts and sales.

2

Funding Rounds

$10.0m

Money raised

Nethone logo

Nethone

Nethone is a Know Your Users (KYU) company that allows merchants around the world to better serve their clients and prevent online fraud.

4

Funding Rounds

$15.4m

Money raised

Fiveworx logo

Fiveworx

Fiveworx is a US-based SaaS marketing automation platform founded in 2014 by LeeAnn Head, and Suzanne Shelton.

2

Funding Rounds

Neurons Inc logo

Neurons Inc

Neurons Inc applies neuroscience tools and insights to help businesses better understand unconscious and conscious responses.

2

Funding Rounds

$12.2m

Money raised

TypingDNA logo

TypingDNA

TypingDNA is an artificial Intelligence company founded in 2016 by Raul Popa, Adrian Gheara and Cristian Tamas.

2

Funding Rounds

$8.5m

Money raised

UnifyID logo

UnifyID

UnifyID is an identity platform that offers seamless security through implicit authentication.

1

Funding Rounds

$20.0m

Money raised

TWOSENSE.AI logo

TWOSENSE.AI

TWOSENSE.AI is a company founded in 2015 by John Tanios.

2

Funding Rounds

$4.2m

Money raised

Callsign logo

Callsign

Callsign is a London-based cybersecurity and network security company developing multi-factor authentication and authorization engine.

2

Funding Rounds

$70.0m

Money raised

brytlyt logo

brytlyt

brytlyt is a transformational Serverless Acceleration for Analytics founded in 2013 by Richard Heyns.

3

Funding Rounds

$14.0m

Money raised

Commerce Sciences logo

Commerce Sciences

Commerce Sciences is a Palo Alto, California-based company founded in 2012 by Aviv Revach, Eyal Brosh and Omri Yacubovich.

1

Funding Rounds

$1.8m

Money raised

Zighra logo

Zighra

Zighra is a company founded in 2009 by Deepak Dutt.

1

Funding Rounds

Datumize logo

Datumize

Datumize is a software technology company established in 2014 in Barcelona, Spain.

2

Funding Rounds

$4.0m

Money raised

ID R&D logo

ID R&D

ID R&D is a New York City-based developer of biometric authentication and liveness detection.

1

Funding Rounds

$5.7m

Money raised

Precognitive logo

Precognitive

Precognitive is a Chicago-based company founded in 2016.

1

Funding Rounds

$1.3m

Money raised

Shelf (company) logo

Shelf (company)

Shelf is a San Francisco-based company founded by Dayo Esho, Chris Kline and Adriana Diakite.

1

Funding Rounds

$1.2m

Money raised

Cognection logo

Cognection

Cognection is a company founded by Warren Samlin, Jeff Shaffer and Paul Cohen.

1

Funding Rounds

$25.0k

Money raised

Sensegon logo

Sensegon

Sensegon is a company founded by Omer Efrat.

2

Funding Rounds

$750.0k

Money raised