28 Best Consumer Behaviour Startups to Watch in 2025

The Definitive Seedtable Ranking of Consumer Behaviour Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 28 start-ups with an aggregate funding of $1.3b. The average funding per company in this subset is $45.8m.

Last update to the database: Feb 18, 2025. See changelog.

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4

Funding Rounds

$1.5m

Money raised

Aura Vision is an AI computer vision company for generating insights into shop floors. Aura Vision uses existing security cameras in stores to provide customer demographics and behavior data.

5

Funding Rounds

$62.2m

Money raised

Mostly AI is a company using AI to generate synthetic data based on real enterprise data.

Location:

Key people:

4

Funding Rounds

$140.0m

Money raised

iProov is a user authentication technology company based in London.

Location:

Key people:

3

Funding Rounds

$115.6m

Money raised

Swiftly is a developer of a digital platform to help brands and retailers build loyalty and reach more shoppers.

Key people:

1

Funding Rounds

$5.0m

Money raised

User authentication and fraud prevention with biometric Identity-as-a-Service. AimBrain provides face, voice, lipsync, behavior and anomaly detection modules.

9

Funding Rounds

$263.9m

Money raised

Tealium is a company that has been at the forefront of delivering trusted customer data orchestration solutions to enterprises for more than a decade.

Location:

Key people:

2

Funding Rounds

$18.0m

Money raised

SecureAuth is an Irvine, California-based provider of access control solutions for premises, cloud and web applications, and resources. Solutions include multi-factor authentication, single sign-on, adaptive authentication, and self-service tools. The company provides both cloud-based and virtual appliances.

6

Funding Rounds

$78.4m

Money raised

ID Finance is a Barcelona-based company that provides an online marketplace for consumer installment loans.

Location:

Key people:

2

Funding Rounds

$175.0m

Money raised

BioCatch is a Tel Aviv-based cybersecurity company developing behavioral biometrics and human-device interactions analysis to build user and data protections.

Location:

Key people:

2

Funding Rounds

$234.6m

Money raised

Unbotify's mission is to provide a best in class solution to one of the major problems of web application security today - detecting malicious bots.

3

Funding Rounds

$19.5m

Money raised

BehavioSec is a Stockholm-based fraud detection systems developer based on models of behavior.

2

Funding Rounds

$10.0m

Money raised

PERQ, a marketing technology company, empowers businesses with more visibility into their digital marketing efforts and sales.

Location:

4

Funding Rounds

$15.4m

Money raised

Nethone is a Know Your Users (KYU) company that allows merchants around the world to better serve their clients and prevent online fraud.

2

Funding Rounds

Fiveworx is a US-based SaaS marketing automation platform founded in 2014 by LeeAnn Head, and Suzanne Shelton.

2

Funding Rounds

$12.2m

Money raised

Neurons Inc applies neuroscience tools and insights to help businesses better understand unconscious and conscious responses.

Location:

Key people:

2

Funding Rounds

$8.5m

Money raised

TypingDNA is an artificial Intelligence company founded in 2016 by Raul Popa, Adrian Gheara and Cristian Tamas.

Key people:

1

Funding Rounds

$20.0m

Money raised

UnifyID is an identity platform that offers seamless security through implicit authentication.

2

Funding Rounds

$4.2m

Money raised

TWOSENSE.AI is a company founded in 2015 by John Tanios.

Key people:

2

Funding Rounds

$70.0m

Money raised

Callsign is a London-based cybersecurity and network security company developing multi-factor authentication and authorization engine.

Key people:

3

Funding Rounds

$14.0m

Money raised

brytlyt is a transformational Serverless Acceleration for Analytics founded in 2013 by Richard Heyns.

Location:

Key people:

1

Funding Rounds

$1.8m

Money raised

Commerce Sciences is a Palo Alto, California-based company founded in 2012 by Aviv Revach, Eyal Brosh and Omri Yacubovich.

1

Funding Rounds

Zighra is a company founded in 2009 by Deepak Dutt.

2

Funding Rounds

$4.0m

Money raised

Datumize is a software technology company established in 2014 in Barcelona, Spain.

1

Funding Rounds

$5.7m

Money raised

ID R&D is a New York City-based developer of biometric authentication and liveness detection.

1

Funding Rounds

$1.3m

Money raised

Precognitive is a Chicago-based company founded in 2016.

1

Funding Rounds

$1.2m

Money raised

Shelf is a San Francisco-based company founded by Dayo Esho, Chris Kline and Adriana Diakite.

1

Funding Rounds

$25.0k

Money raised

Cognection is a company founded by Warren Samlin, Jeff Shaffer and Paul Cohen.

Key people:

2

Funding Rounds

$750.0k

Money raised

Sensegon is a company founded by Omer Efrat.

Key people:

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