69 Best Loyalty Program Startups to Watch in 2025

The Definitive Seedtable Ranking of Loyalty Program Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 73 start-ups with an aggregate funding of $2.0b. The average funding per company in this subset is $28.8m.

Last update to the database: Feb 18, 2025. See changelog.

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Fetch Rewards, Inc. logo

Fetch Rewards, Inc.

Fetch Rewards is a mobile shopping platform for earning points and rewards on purchases.

9

Funding Rounds

$852.6m

Money raised

Swiftly logo

Swiftly

Swiftly is a developer of a digital platform to help brands and retailers build loyalty and reach more shoppers.

3

Funding Rounds

$115.6m

Money raised

UrbanPiper logo

UrbanPiper

A technology company that has created a business-to-business software for hyper-local businesses wanting to use e-commerce for their operations. It was founded in 2015 and is located in Bangalore, India.

5

Funding Rounds

$37.9m

Money raised

500Friends logo

500Friends

500Friends was a company developing loyalty marketing programs for brands and retailers. The company was acquired by Merkle in 2014.

3

Funding Rounds

$10.9m

Money raised

CrowdTwist logo

CrowdTwist

A loyalty rewards software company. It was acquired by Oracle on November 8, 2019.

7

Funding Rounds

$15.8m

Money raised

Drop logo

Drop

Drop is a company founded in 2015.

3

Funding Rounds

$70.5m

Money raised

Thanx (company) logo

Thanx (company)

Thanx is a San Francisco-based company founded in 2011 by Zachary Goldstein.

1

Funding Rounds

$17.1m

Money raised

Loyyal logo

Loyyal

Loyyal specializes in developing and hosting a customer loyalty program development platform based on smart contract and blockchain technology.

6

Funding Rounds

$5.0m

Money raised

Tango Card logo

Tango Card

Tango Card is a Seattle-based company founded in 2009 by David Leeds.

8

Funding Rounds

$75.2m

Money raised

Fivestars logo

Fivestars

Fivestars is a San Francisco-based company founded in 2011 by Victor Ho.

2

Funding Rounds

$66.4m

Money raised

Antavo logo

Antavo

Antavo is a loyalty Management Platform for Fashion and Retail founded in 2012 by Andras Bencsik, Zsuzsa Kecsmar, Attila Kecsmar and Gábor Csarnai.

2

Funding Rounds

$10.1m

Money raised

Springbig logo

Springbig

Springbig is a Boca Raton, FL-based software development company offering a CRM and marketing platform for cannabis dispensaries and brands.

5

Funding Rounds

$32.1m

Money raised

Sweet (blockchain) logo

Sweet (blockchain)

Sweet is a cryptocurrency company founded in 2017 by Tom Mizzone.

6

Funding Rounds

$120.2m

Money raised

Raise (financial technology) logo

Raise (financial technology)

Raise is a Chicago-based company founded in 2010 by George Bousis.

2

Funding Rounds

$122.0m

Money raised

Smile.io logo

Smile.io

A company offering a customer acquisition and sales platform.

1

Funding Rounds

$1.0m

Money raised

Enthuse logo

Enthuse

Enthuse is a London-based company founded in 2012.

2

Funding Rounds

$9.6m

Money raised

2

Funding Rounds

$27.4m

Money raised

Hello Customer logo

Hello Customer

AI-powered CX-platform. We help you collect and convert unstructured open feedback into powerful insights across the business.

3

Funding Rounds

$9.4m

Money raised

Perkville logo

Perkville

Perkville is a loyalty program company founded by Sunil Saha.

1

Funding Rounds

$500.0k

Money raised

Advantage Club logo

Advantage Club

Advantage Club is a company founded in 2014 by Sourabh Deorah.

1

Funding Rounds

$1.0m

Money raised

Lootcakes logo

Lootcakes

Lootcakes is anonline service that unites and offers rewards the spenders of the F2P gaming ecosystem.

1

Funding Rounds

$200.0k

Money raised

UsingMiles logo

UsingMiles

UsingMiles is a company founded in 2008 by Keith Bristol.

3

Funding Rounds

$3.0m

Money raised

Traxo logo

Traxo

Traxo is a Dallas-based company founded in 2008.

4

Funding Rounds

$16.1m

Money raised

Yepah! logo

Yepah!

A software company offering a mobile platform combining digital and real world experiences using mobile games and brands.

2

Funding Rounds

$150.0k

Money raised

Orb (loyalty program company) logo

Orb (loyalty program company)

Orb is a Tokyo-based company founded in 2014 by Masaaki Nakatsu.

5

Funding Rounds

$4.7m

Money raised

Chirpify logo

Chirpify

Company

3

Funding Rounds

$4.0m

Money raised

SparkBase logo

SparkBase

SparkBase is a Cleveland-based company founded in 2004.

2

Funding Rounds

$3.8m

Money raised

Rocketmiles logo

Rocketmiles

Rocketmiles is a Chicago-based company founded in 2013 by Jay Hoffmann, Kris Helenek and Bjorn Larsen.

1

Funding Rounds

$2.0m

Money raised

Popdeem logo

Popdeem

Popdeem is a company founded in 2012 by Gavin Hayes.

1

Funding Rounds

$105.0k

Money raised

Loke Digital logo

Loke Digital

Loke Digital is a company founded in 2010.

3

Funding Rounds

$4.4m

Money raised

RentMoola logo

RentMoola

RentMoola is a company founded in 2013 by Patrick Postrehovsky.

4

Funding Rounds

Zap logo

Zap

Zap is a company founded in 2012 by Dustin Cheng, Terence Lok, Angelique Uy and Justin Lim.

1

Funding Rounds

1

Funding Rounds

$100.0m

Money raised

Instore logo

Instore

Instore is a company founded in 2012 by Verdi Erel Ergün.

1

Funding Rounds

$1.2m

Money raised

Ifeelgoods logo

Ifeelgoods

Ifeelgoods is a Palo Alto, California-based company founded in 2010.

2

Funding Rounds

$12.5m

Money raised

Ziftr.com logo

Ziftr.com

Ziftr.com is a cryptocurrency company founded in 2008 by Robert Wilkins.

3

Funding Rounds

$3.6m

Money raised

Bling Nation logo

Bling Nation

Bling Nation is a company founded in 2007 by Meyer Malka.

2

Funding Rounds

$28.0m

Money raised

BCKSTGR MEDIA logo

BCKSTGR MEDIA

BCKSTGR MEDIA is a company that offers a technology platform for leading brands and media properties to engage.

1

Funding Rounds

$2.0m

Money raised

CareZone logo

CareZone

Company

1

Funding Rounds

$50.0m

Money raised

Loyal Guru logo

Loyal Guru

Loyalty management platform for retailers.

3

Funding Rounds

$20.0m

Money raised

Fanbot logo

Fanbot

A software company offering an application and customer loyalty platform.

3

Funding Rounds

$320.0k

Money raised

LoyalBe logo

LoyalBe

Platform enabling customers to earn rewards by paying with their bank card through new bank-linking technology.

1

Funding Rounds

$1.0m

Money raised

bluesource - mobile solutions logo

bluesource - mobile solutions

bluesource - mobile solutions is an Hagenberg im Mühlkreis-based company founded in 2001 by Wolfgang Stockner.

1

Funding Rounds

Bitmo logo

Bitmo

Bitmo is a Carlsbad, California-based company founded in 2017.

1

Funding Rounds

$1.5m

Money raised

Kard (company) logo

Kard (company)

Kard is a rewards infrastructure for card issuers founded in 2015 by Ben Mackinnon.

1

Funding Rounds

$30.5m

Money raised

buzzoek logo

buzzoek

buzzoek is an Amsterdam-based company founded in 2013 by Renji John.

1

Funding Rounds

$19.3k

Money raised

Loyalty Prime logo

Loyalty Prime

Loyalty Prime is an international provider of innovative customer loyalty solutions for enterprise clients.

1

Funding Rounds

$5.5m

Money raised

HyperJar logo

HyperJar

HyperJar is a money management app founded in 2018 by Mike Janzen.

1

Funding Rounds

$24.0m

Money raised

Stocard logo

Stocard

Mobile wallet that stores and manages loyalty cards.

1

Funding Rounds

$20.0m

Money raised

KarmaKey logo

KarmaKey

KarmaKey is a company founded by Aryl Watson, Scott C. Lemon and Mark Sorenson.

1

Funding Rounds

$15.0k

Money raised

Beam Impact logo

Beam Impact

Beam Impact is a company founded in 2023 by Alexandra Salvatore, Viveka Hulyalkar and Alex Sadhu.

1

Funding Rounds

$13.3m

Money raised

Your Fare logo

Your Fare

Your Fare is an Austin, Texas-based company.

1

Funding Rounds

$2.4m

Money raised

Shoplins logo

Shoplins

Shoplins is a company founded in 2010 by Martin Iglesias.

2

Funding Rounds

$350.0k

Money raised

SwipeLoyalty logo

SwipeLoyalty

SwipeLoyalty is an Atlanta-based company founded in 2014 by Patrick Childers.

1

Funding Rounds

$95.0k

Money raised

RewardsForce logo

RewardsForce

RewardsForce is a Seattle-based company founded in 2010.

2

Funding Rounds

$218.0k

Money raised

Coin-In logo

Coin-In

Coin-In is a Los Angeles-based company founded in 2011 by Jason Seldon.

1

Funding Rounds

Boosterville logo

Boosterville

Boosterville is a Zionsville, Indiana-based company founded in 2013 by Pam Cooper.

1

Funding Rounds

$15.0k

Money raised

Glow Labs.io logo

Glow Labs.io

A company with a loyalty rewards program on the blockchain.

1

Funding Rounds

$4.2m

Money raised

Next Jump logo

Next Jump

Next Jump is a company founded in 1994.

1

Funding Rounds

$5.0m

Money raised

PointsHound logo

PointsHound

PointsHound is a company founded in 2012 by Chris Boyd.

1

Funding Rounds

$425.0k

Money raised

Bluebox Now! logo

Bluebox Now!

Bluebox Now! is a Seattle-based company founded in 2017 by Naresh Dhiman.

1

Funding Rounds

Spoonity logo

Spoonity

Spoonity is an Ottawa-based company founded in 2011.

2

Funding Rounds

$48.7k

Money raised

Coniq logo

Coniq

Coniq is a company founded in 2011.

1

Funding Rounds

$8.3m

Money raised

LocalDipity logo

LocalDipity

LocalDipity is a blockchain company founded in 2010.

1

Funding Rounds

$125.0k

Money raised

Loops ( company) logo

Loops ( company)

Loops is a London-based company founded in 2020 by Greg Jarrett.

1

Funding Rounds

Junction AI logo

Junction AI

Junction AI is a Dallas-based company founded in 2018.

1

Funding Rounds

$500.0k

Money raised

1

Funding Rounds

$1.0m

Money raised

Sparkfly logo

Sparkfly

Sparkfly is an Atlanta-based company founded in 2001.

1

Funding Rounds

$2.5m

Money raised

3

Funding Rounds

$12.9m

Money raised