69 Best Sportstech Startups in United Kingdom to Watch in 2024

Micropayment platform for the sports industry.

Total Raised: $13.20M

Last Funding: $5.00M (Series A)

Performance sportswear brand.

Total Raised: $251.27M

Last Funding: $183.87M (Seed)

Analytics-powered nutrition platform for athletes.

Total Raised: $2.00M

Last Funding: $2.00M (Pre Seed)

Quell is a fitness game developers founded in 2020 by Cameron Brookhouse, Lorenzo Spreafico, Doug Stidolph and Martin Tweedie.

Total Raised: $12.75M

Last Funding: $9.62M (Series A)

Platform for future-focused betting.

Total Raised: $18.50M

Last Funding: $16.00M (Series A)

Marketplace for endurance events worldwide.

Total Raised: $60.00M

Last Funding: $60.00M (Series B)

Platform offering coaching enhancement solutions for football academies.

Total Raised: $40.00M

Last Funding: $30.00M (Unknown)

Digital platform for rugby players NFT cards.

Total Raised: $2.62M

Last Funding: $2.62M (Seed)

Platform enabling easy connectivity between apps and wearable devices.

Total Raised: $2.92M

Last Funding: $2.80M (Seed)

Professional video gaming team comprising international players who compete for a living.

Total Raised: $29.00M

Last Funding: $10.00M (Unknown)

Platform connecting all stakeholders in the sport industry through Fit Tech and FinTech data.

Total Raised: $30.57M

Last Funding: $30.57M (Unknown)

Platform connecting you to local sports enthusiasts and coaches in your community.

Total Raised: $18.96M

Last Funding: $18.96M (Unknown)

Vintage football apparel seller.

Total Raised: $38.50M

Last Funding: $38.50M (Series B)

Marketplace connecting ski instructors with people learning to ski.

Total Raised: $4.79M

Last Funding: $3.03M (Series A)

Automated coaching for simulation games.

Total Raised: $1.00M

Last Funding: $1.00M (Seed)

Platform determining individual stress levels through tech-based assessments.

Total Raised: $4.64M

Last Funding: $4.17M (Seed)

Platform offering live mental health support.

Total Raised: $5.34M

Last Funding: $3.50M (Unknown)

BLOK is one of London’s leading boutique class based gyms, combining fitness with art, design, and fashion.

Total Raised: $5.53M

Last Funding: $4.94M (Seed)

Gaming organization competing in global esports tournaments.

Total Raised: $23.84M

Last Funding: $23.84M (Unknown)

Sportswear brand creates luxury clothing with built-in smart technology.

Total Raised: $10.62M

Last Funding: $10.62M (Unknown)

Discover your own gym from 60 minutes solo, with friends or as a personal trainer.

Total Raised: $0.95M

Last Funding: $0.80M (Seed)

Platform for hosting virtual reality sports events.

Total Raised: $3.17M

Last Funding: $3.17M (Seed)

Wearable technology product that boosts training performance and reduces injury risk.

Total Raised: $3.50M

Last Funding: $3.50M (Unknown)

Platform committed to eliminating excuses from daily fitness routines.

Total Raised: $2.60M

Last Funding: $2.60M (Seed)

Wearable technology that captures on-the-spot data to track and enhance performance, allowing everyone to train like a pro

Total Raised: $3.22M

Last Funding: $2.30M (Series A)

Game studio focusing on creating experiences for the metaverse.

Total Raised: $8.00M

Last Funding: $8.00M (Unknown)

Platform that lets players manage their favorite football team online.

Total Raised: $4.19M

Last Funding: $4.19M (Unknown)

Building web3 games and experiences for Sports and Entertainment brands.

Total Raised: $3.70M

Last Funding: $3.70M (Unknown)

The Apex bike is the ultimate in-home workout

Total Raised: $4.12M

Last Funding: $4.12M (Unknown)

Marketing analytics platform.

Total Raised: $1.20M

Last Funding: $1.20M (Seed)

Sustainable sports clothing brand.

Total Raised: $1.27M

Last Funding: $1.27M (Seed)

Golf course management vertical SaaS.

Total Raised: $1.55M

Last Funding: $1.55M (Seed)

AI-powered sports betting platform.

Total Raised: $1.91M

Last Funding: $1.91M (Seed)

Platform that offers immersive virtual reality fitness classes to make exercise engaging and accessible.

Total Raised: $7.50M

Last Funding: $7.50M (Unknown)

Smart device interactivity platform

Total Raised: $2.00M

Last Funding: $2.00M (Unknown)

Food production company offering customized meal plans for home delivery through a subscription service.

Total Raised: $1.66M

Last Funding: $1.66M (Seed)

A world-class sports academy in your pocket.

Total Raised: $0.37M

Last Funding: $0.37M (Pre Seed)

Personalized running coach.

Total Raised: $2.35M

Last Funding: $2.35M (Seed)

Mobile app that provides a personal trainer in your ear.

Total Raised: $0.65M

Last Funding: $0.65M (Pre Seed)

Platform for esports analytics, strategy, and team collaboration to help you become a better gamer.

Total Raised: $0.20M

Last Funding: $0.20M (Pre Seed)

Platform featuring job opportunities in gaming and esports.

Total Raised: $0.21M

Last Funding: $0.21M (Pre Seed)

Mobile app connecting people with local racket sports partners, coaches, clubs, and leagues.

Total Raised: $0.19M

Last Funding: $0.19M (Pre Seed)

Corner is a transformative fitness, wherever you are.

Last Funding: $0.00M (Unknown)

Platform offering personalized fitness and training programs.

Last Funding: $0.00M (Unknown)

Fitness-focused dating platform connecting health-conscious individuals.

Last Funding: $0.00M (Unknown)

Application for audio-based mental health monitoring and treatment insights.

Last Funding: $0.00M (Unknown)

Platform that connects people with specialist independent operators for organizing skiing, cycling, or road biking holidays.

Last Funding: $0.00M (Unknown)

Smoothie maker that uses smart technology to create personalized blends.

Manufacturer of folding, compact mobility scooters.

Mobile ticketing platform.

Sportswear designed to enhance performance and aid recovery.

Connecting sports people & games in local areas.

Platform for real-time fan engagement in sports broadcasts through interactive gamification.

Last Funding: $0.00M (Unknown)

Retailer of golf equipment, clothing, and accessories.

Platform encouraging daily physical activity through expert-led programs.

Ticket platform specializing in theme parks and attractions in the United Kingdom.