26 Best Tracking Startups to Watch in 2025

The Definitive Seedtable Ranking of Tracking Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 26 start-ups with an aggregate funding of $980.4m. The average funding per company in this subset is $37.7m.

Last update to the database: Feb 18, 2025. See changelog.

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Invoca logo

Invoca

An artificial intelligence company offering a call tracking and conversational analytics for marketers.

7

Funding Rounds

$169.8m

Money raised

Ava logo

Ava

Ava is a women's health company based in Zurich and San Francisco.

9

Funding Rounds

$77.0m

Money raised

LeoLabs logo

LeoLabs

LeoLabs is a a company that is interested in protecting satellites that are in low-Earth orbit

4

Funding Rounds

$95.0m

Money raised

DocSend logo

DocSend

DocSend is a San Francisco-based company founded by Russ Heddleston, David Koslow and Tony Cassanego.

1

Funding Rounds

$5.0m

Money raised

Apto logo

Apto

Apto is a company that offers cloud-based CRM and deal management software to help commercial real estate brokers manage their contacts, properties, listings, and deals. Apto is headquartered in Denver, CO.

6

Funding Rounds

$22.9m

Money raised

Fossa logo

Fossa

A software company supplying open-source management software and infrastructure for open-source development teams.

3

Funding Rounds

$33.9m

Money raised

TrackR logo

TrackR

TrackR is an item tracking solution founded in 2009 by Chris Herbert.

1

Funding Rounds

$50.0m

Money raised

Mooncard logo

Mooncard

Mooncard is a B2B expense management platform founded in 2016 by Christophe Crémer, Damien Metzger and Tristan Leteurtre.

4

Funding Rounds

$27.7m

Money raised

Invoice2go logo

Invoice2go

Software company to provide invoice and payment tools for small business

4

Funding Rounds

$60.0m

Money raised

Tile logo

Tile

Tile is a San Mateo, California-based company founded by Mike Farley.

3

Funding Rounds

$88.0m

Money raised

BrainCheck logo

BrainCheck

A company offering neurocognitive assessments and cognitive care solutions.

6

Funding Rounds

$30.9m

Money raised

Neurotrack logo

Neurotrack

Neurotrack is a company offering a memory health tracking platform founded in 2012.

4

Funding Rounds

$36.8m

Money raised

MyndYou logo

MyndYou

MyndYou is an AI-powered Virtual Care Assistant founded in 2016 by Ruth Poliakine Baruchi.

4

Funding Rounds

$4.0m

Money raised

Trace logo

Trace

Trace is a software platform that automatically edits and delivers personalized moments for each player.

3

Funding Rounds

$68.0m

Money raised

Maculogix logo

Maculogix

Maculogix is a Harrisburg, Pennsylvania-based diagnostics company focused on detection and tracking age-related macular degeneration.

2

Funding Rounds

$42.3m

Money raised

Tonsser logo

Tonsser

Tonsser is a company founded in 2014.

1

Funding Rounds

Logmore logo

Logmore

Platform enhancing logistics quality control through QR data loggers and a cloud connection.

2

Funding Rounds

$9.8m

Money raised

Metrc logo

Metrc

Metrc is a tracking and tracing company designed for government agencies regulating legalized marijuana.

1

Funding Rounds

$50.0m

Money raised

Timeular logo

Timeular

Timeular is an Austria-based company founded in 2016.

1

Funding Rounds

$1.1m

Money raised

RADAR logo

RADAR

RADAR is a platform that combines RFID and computer vision to automate and augment retail store processes.

1

Funding Rounds

$16.0m

Money raised

Polte logo

Polte

Polte is the leader in Cloud Location over Cellular (C-LoC) solutions, which leverage 4G & 5G signals to power the IoT.

2

Funding Rounds

$25.0m

Money raised

Akua, Inc. logo

Akua, Inc.

Akua, Inc. is a company founded in 2015.

1

Funding Rounds

$3.0m

Money raised

Backtrace I/O logo

Backtrace I/O

Backtrace I/O is a company founded in 2014.

1

Funding Rounds

$5.0m

Money raised

Macropoint, Llc logo

Macropoint, Llc

Macropoint, Llc is a company founded in 2009.

1

Funding Rounds

$44.0m

Money raised

Source Molecular logo

Source Molecular

Source Molecular is a Miami-based company.

2

Funding Rounds

$3.2m

Money raised

Sp0n logo

Sp0n

Sp0n is a sp0n makes disruptive consumer mobile apps.

1

Funding Rounds

$12.0m

Money raised