14 Best Athlete Startups to Watch in 2025

The Definitive Seedtable Ranking of Athlete Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 14 start-ups with an aggregate funding of $223.1m. The average funding per company in this subset is $15.9m.

Last update to the database: Feb 18, 2025. See changelog.

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2

Funding Rounds

$12.5m

Money raised

Simple Habit is a meditation application for people's well being founded in 2017 by Yunha Kim.

Industries:

Location:

Key people:

2

Funding Rounds

$10.0m

Money raised

Shine is a New York City-based company founded in 2016 by Marah Lidey.

5

Funding Rounds

$76.4m

Money raised

It has built an AI coach named Anna that models real-world interactions with a therapist.

Key people:

6

Funding Rounds

$30.9m

Money raised

A company offering neurocognitive assessments and cognitive care solutions.

Key people:

1

Funding Rounds

$120.0k

Money raised

A company developing wearable technology for sensing and tracking healing of soft tissue injuries.

2

Funding Rounds

$32.5m

Money raised

Player's Health is a Minneapolis-based company founded by Tyrre Burks.

3

Funding Rounds

$7.1m

Money raised

SidelineSwap is a company founded in 2014 by Anthony Piazza, Conor McDonough, Nick Gantsoudes, Brendan Candon and Kevin Guiltinan.

Location:

Key people:

6

Funding Rounds

$33.8m

Money raised

Opendorse is a Lincoln, Nebraska-based company founded in 2012.

2

Funding Rounds

$1.1m

Money raised

Company

Industries:

2

Funding Rounds

$9.0m

Money raised

CryptoSlam is a company founded in 2018.

1

Funding Rounds

TritonWear is a wearable app for swimming that transforms data into tailored individual feedback.

1

Funding Rounds

$8.4m

Money raised

FitBiomics is a sports biotechnology company founded in 2015 by Alex Evans, George Church, Aleksandar Kostic, Jonathan Scheiman, Carolina Barsa and Vasco Bridges.

Industries:

Key people:

1

Funding Rounds

$304.5k

Money raised

EyeGuide is a company founded by Brian Still.

Industries:

Key people:

1

Funding Rounds

$1.0m

Money raised

Sports Engineering is a company founded in 2017 by Ed Cowle.

Key people:

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