67 Best Sports Equipment Startups to Watch in 2025

The Definitive Seedtable Ranking of Sports Equipment Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 349 start-ups with an aggregate funding of $6.6b. The average funding per company in this subset is $98.2m.

Last update to the database: Feb 18, 2025. See changelog.

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2

Funding Rounds

$19.0m

Money raised

Fnatic is a professional eSports organization with headquarters in London.

Location:

Key people:

8

Funding Rounds

$93.0m

Money raised

HealthifyMe is a health and wellness company that makes digital solutions for consumers to help them track their diet and exercise.

Location:

Key people:

3

Funding Rounds

$95.5m

Money raised

PlayVS is a company providing a platform for e-sports competitions for high school students.

Key people:

3

Funding Rounds

$5.1m

Money raised

Rainway is a Seattle-based developer of real-time, low-latency tools for streaming, intended for developers and organizations to develop interactive streaming.

Location:

Key people:

5

Funding Rounds

$175.6m

Money raised

Preply is a fast-growing ed-tech company, backed by Europe's most prominent investors.

Industries:

Key people:

4

Funding Rounds

$166.0m

Money raised

Winzo is an India-based gaming and entertainment platform.

7

Funding Rounds

$98.5m

Money raised

Company that develops a smart fitness system designed for boxing at-home that uses motion sensors to record data about punches and provide feedback through an app.

Key people:

1

Funding Rounds

$2.5m

Money raised

The global investment platform for gaming, Web3, and immersive technology

6

Funding Rounds

$49.5m

Money raised

Statespace is an artificial Intelligence company founded in 2017 by Jay Fuller and Wayne Mackey.

Key people:

1

Funding Rounds

$150.0k

Money raised

GamingFrog is a Boca Raton, Florida-based competitive gaming platform that allows individuals and communities to compete in competitive tournaments for money.

8

Funding Rounds

$1.6b

Money raised

Whoop is a performance optimization system for elite athletes and teams.

Location:

Key people:

1

Funding Rounds

A startup providing data- and algorithm-based statistical football predictions and up-to-date sports information.

Location:

6

Funding Rounds

$7.3m

Money raised

Liftopia is a San Francisco-based company founded in 2005 by Ron Schneidermann.

2

Funding Rounds

$218.0k

Money raised

Mobile sports training company launched in 2014 based in Los Angeles, USA.

3

Funding Rounds

$14.9m

Money raised

American Giant is an American menswear brand that is focused on manufacturing and retailing apparel

1

Funding Rounds

$12.0m

Money raised

Ampverse is a Singapore-based company founded in 2019 by Ferdinand Gutierrez.

1

Funding Rounds

$690.0k

Money raised

GODSENT is a Swedish professional esports organization founded in 2016 by former Fnatic in-game leader Markus "pronax" Wallsten and entrepreneur Tomas Oropesa Martin.

3

Funding Rounds

$3.0m

Money raised

Faction Collective is a company founded by Alex Hoye.

3

Funding Rounds

$5.3m

Money raised

Fitbod is a San Francisco-based personal fitness company founded in 2015 by Jesse Venticinque and Allen Chen.

Location:

Key people:

5

Funding Rounds

$56.4m

Money raised

Fishbrain is an AI-powered sports fishing app for anglers founded in 2023 by Johan Attby, Marcus Fransson, Jens Persson and Jakob Mattsson.

Location:

Key people:

3

Funding Rounds

$7.3m

Money raised

Lumiode is a fabless semiconductor company that develops and provides a micro-LED production platform for various types of devices featuring displays.

2

Funding Rounds

$3.3m

Money raised

A technology company that is enabling esports teams to monetize through its AI-powered sponsorship platform.

5

Funding Rounds

$1.2b

Money raised

Mobile Premier League is a company founded in 2018 by Sai Srinivas Kiran G.

Key people:

3

Funding Rounds

$17.0m

Money raised

8fit is a health and fitness platform founded in 2014 by Pablo Villalba Villar.

Industries:

Location:

2

Funding Rounds

$45.0m

Money raised

Metacafe is a Palo Alto, California-based company founded in 2003 by Eyal Hertzog, Arik Czerniak and Noam Copel.

Industries:

Key people:

2

Funding Rounds

$9.4m

Money raised

CoachUp is a Boston-based company founded in 2011 by Arian Radmand.

5

Funding Rounds

$35.0m

Money raised

LeagueApps is a New York, New York, United States-based company founded in 2011 by Brian Litvack.

5

Funding Rounds

$100.0m

Money raised

Let's Do This is a London-based company founded in 2017 by Sam Browne, Alex Rose and Neil Lock.

Location:

Key people:

1

Funding Rounds

$2.5m

Money raised

Zygo is a company founded in 1970.

Industries:

4

Funding Rounds

$16.2m

Money raised

FanDuel is a web-based fantasy sports game founded in 2009 by Nigel Eccles.

Location:

Key people:

3

Funding Rounds

$104.1m

Money raised

Hudl is a platform and software that provides video analysis and coaching tools for sports teams.

2

Funding Rounds

$300.0k

Money raised

Node Capital is a technology development and data science company which provides cryptocurrency data solutions to hedge funds and trading firms.

4

Funding Rounds

$10.8m

Money raised

Automated Insights is a Durham, North Carolina-based company offering content automation services and founded in 2007 by Robbie Allen.

3

Funding Rounds

$2.5m

Money raised

Sports betting, political prediction markets and fintech markets exchange.

Location:

Key people:

1

Funding Rounds

$1.3m

Money raised

SportsRecruits is a company founded in 2008 by Chris Meade.

1

Funding Rounds

$4.2m

Money raised

A company based in New York City providing a platform for guiding cyclist through safe and enjoyable bike routes.

Key people:

6

Funding Rounds

$38.7m

Money raised

A company offering a personal training chat bot enhanced with artificial intelligence.

3

Funding Rounds

$16.0m

Money raised

Banjo is a Redwood City, California-based company founded by Damien Patton.

7

Funding Rounds

$1.7m

Money raised

Bandwagon is a Greenville, South Carolina-based company founded in 2015 by Harold Hughes.

Key people:

2

Funding Rounds

$12.5m

Money raised

Simple Habit is a meditation application for people's well being founded in 2017 by Yunha Kim.

Industries:

Location:

Key people:

10

Funding Rounds

$478.7m

Money raised

DraftKings is an America-based daily sports betting operator.

Location:

Key people:

8

Funding Rounds

$207.2m

Money raised

TOCA is a soccer technology company that aims to disrupt and elevate the soccer experience through user-centered technology.

Key people:

2

Funding Rounds

$9.0m

Money raised

A mobile fitness app with interactive training programs world's best personal trainers at your fingertips - anytime, anywhere.

2

Funding Rounds

$1.5m

Money raised

Battlefy is a company founded in 2012 by Justin Wong.

Location:

Key people:

2

Funding Rounds

$29.5m

Money raised

A gaming studio that designs technology for cross-platform gaming experiences.

Key people:

2

Funding Rounds

$900.0k

Money raised

Krossover is a company founded by Vasu Kulkarni.

Key people:

6

Funding Rounds

$33.5m

Money raised

Konnecto is a software development company and prescriptive marketing platform. The company is headquartered in Tel Aviv and was founded in 2018.

Location:

Key people:

7

Funding Rounds

$825.4m

Money raised

A company offering a discovery platform helping enterprises find workout facilities for their employees that is headquartered in New York City.

1

Funding Rounds

$2.8m

Money raised

Mighty Health provides a personalized and digital health coach for people with heart disease to improve their health and reduce the risk of cardiac events.

Industries:

Location:

Key people:

$900.0k

Money raised

Streamloots is a blockchain company founded in 2018 by Javier Pastor Sánchez.

2

Funding Rounds

$10.0m

Money raised

Shine is a New York City-based company founded in 2016 by Marah Lidey.

3

Funding Rounds

$51.7m

Money raised

Rooter develops a game streaming platform that connects users with similar sports interests.

Location:

7

Funding Rounds

$34.4m

Money raised

BodyMedia is a Pittsburgh-based company founded in 2001 by Ivo Stivoric.

Location:

Key people:

5

Funding Rounds

$6.1m

Money raised

EveryMove is a Seattle-based company founded by Marcelo Calbucci.

Location:

Key people:

2

Funding Rounds

$165.0m

Money raised

Olsam Group is a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C eCommerce brands.

Location:

2

Funding Rounds

$290.0m

Money raised

TickPick is a ticket marketplace to buy, bid on and sell tickets on sports, concerts and other live events.

Key people:

1

Funding Rounds

$3.0m

Money raised

Carson is a company founded in 2017 by Guy Blachman.

Industries:

Key people:

5

Funding Rounds

$23.5m

Money raised

Mapmyfitness is a company founded in 2007.

Industries:

Location:

4

Funding Rounds

$140.0m

Money raised

Aquion Energy is a company that manufactures sodium ion batteries and energy storage systems.

3

Funding Rounds

$7.8m

Money raised

Marketplace connecting ski instructors with people learning to ski.

5

Funding Rounds

$76.4m

Money raised

It has built an AI coach named Anna that models real-world interactions with a therapist.

Key people:

2

Funding Rounds

$12.0m

Money raised

LiveLike is a company founded in 2015 by Fabrice Lorenceau, Miheer Walavalkar, Saswat Panda, Jeremie Lasnier, Andre Lorenceau and Miheer R. Walavalkar.

Key people:

4

Funding Rounds

$32.2m

Money raised

Glofox is a company that develops and markets gym management software for boutique fitness studios.

2

Funding Rounds

$2.5m

Money raised

FanAI is an AI-driven audience monetization platform focusing on esports, its sponsor ecosystem, increasing sponsorship revenues, and making fan data actionable

2

Funding Rounds

$22.5m

Money raised

EXOS is a Phoenix, Arizona-based company founded in 1999 by Mark Verstegen.

Industries:

Location:

Key people:

1

Funding Rounds

$35.0m

Money raised

Misfits Gaming is an American esports organization based in Miami

3

Funding Rounds

$14.8m

Money raised

Silofit is a company founded in 2017 by Wilfred Valenta, Johan Rosell and Adrien Caranta.

Location:

Key people:

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