65 Best Sales And Marketing Startups in Germany to Watch in 2025

The Definitive Seedtable Ranking of Sales And Marketing Startups in Germany

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 65 start-ups with an aggregate funding of $5.2b. The average funding per company in this subset is $79.5m.

Last update to the database: Feb 18, 2025. See changelog.

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6

Funding Rounds

$157.0m

Money raised

Data.ai, formerly known as App Annie, is a unified data and artificial intelligence (AI) company that combines consumer and market data to provide AI-powered insights into mobile app market data.

20

Funding Rounds

$363.4m

Money raised

Contentful's platform helps teams deliver digital experiences faster with an API-first approach.

Location:

Key people:

18

Funding Rounds

$438.7m

Money raised

Cognigy is a developer of conversational AI services and products for enterprise customer contact centers.

Location:

Key people:

4

Funding Rounds

$4.4m

Money raised

App Samurai is a San Francisco-based company that provides mobile marketing technology.

8

Funding Rounds

$644.9m

Money raised

Highspot provides a sales enablement platform that increases the success of sales teams across many industries.

Industries:

Location:

Key people:

5

Funding Rounds

$147.8m

Money raised

MoEngage is a software development company based in San Francisco, California. The company offers a customer engagement platform for marketers and product owners.

14

Funding Rounds

$191.6m

Money raised

Konux provides operation automation solutions based on machine learning and IoT for the railway industry.

8

Funding Rounds

$99.3m

Money raised

Hootsuite is a social network management platform created to interact, listen and analyze results.

Key people:

6

Funding Rounds

$445.7m

Money raised

Developer of an ingredient ordering application designed to connect restaurants and suppliers from all over the world.

2

Funding Rounds

$44.2m

Money raised

Element Insurance is the leading white-label product factory for insurance and a leader in insurance digitalisation.

1

Funding Rounds

$112.0m

Money raised

Platform that transforms complex data into intelligent operational solutions.

4

Funding Rounds

$280.0m

Money raised

Uberall powers sales through location data, using the innovative location marketing cloud.

Location:

Key people:

4

Funding Rounds

$20.8m

Money raised

Demodesk provides a browser-based screen web conferencing tool for software-as-a-service product demos.

4

Funding Rounds

$12.5m

Money raised

Spectrm is a conversational marketing platform founded in 2016 by Jendrik Höft, Max Koziolek and Manfred Stellenberg.

2

Funding Rounds

$234.6m

Money raised

Unbotify's mission is to provide a best in class solution to one of the major problems of web application security today - detecting malicious bots.

7

Funding Rounds

$903.1m

Money raised

SellerX is an ecommerce aggregator.

3

Funding Rounds

$232.0m

Money raised

SendinBlue is a Paris-based customer relationship management software company.

4

Funding Rounds

$4.4m

Money raised

Provider of targeting and insight solutions for programmatic advertising.

1

Funding Rounds

$300.0m

Money raised

About You is an e-commerce company creating a personalized online shop that shows products and outfit suggestions relevant to each customer.

2

Funding Rounds

$693.9k

Money raised

Adtriba is a simple, cross-channel digital marketing management platform based on data-driven attribution modelling.

Location:

1

Funding Rounds

$11.0m

Money raised

HYGH AG is a Zug-based company founded in 2017 by Vincent Müller.

4

Funding Rounds

$46.3m

Money raised

Usercentrics is a munich/Germany based legal technology SaaS provider, redefining the way to secure compliant data via consent management.

4

Funding Rounds

$1.8m

Money raised

Gini is a company founded in 2011 by Holger Teske, Steffen Reitz and Fabian Stehle.

4

Funding Rounds

$1.3m

Money raised

vencortex is a company founded by Dominik Dellermann.

3

Funding Rounds

$7.2m

Money raised

Passionfroot is an AI-powered B2B creator marketing platform founded in 2022 by Jennifer Phan, Jens Joseph Mannanal and Michelle Tian.

2

Funding Rounds

$27.5m

Money raised

Powerful no-code tools, available multi-platform, built for Web3

Location:

Key people:

2

Funding Rounds

$12.7m

Money raised

AI-driven sales workflow automation platform for construction industry.

Location:

Key people:

1

Funding Rounds

$580.0k

Money raised

Attention Insight is an artificial intelligence platform for consumer visual engagement monitoring.

2

Funding Rounds

Industrial procurement platform for custom made metal parts

Location:

Key people:

1

Funding Rounds

$3.4m

Money raised

Filestage is a software that helps creative teams to manage reviews and approvals of videos, audio files, designs and documents

Location:

2

Funding Rounds

$10.3m

Money raised

Crowdsourcing platform providing on-demand virtual workers for various projects.

Location:

Key people:

1

Funding Rounds

$60.0m

Money raised

Acrolinx is a leading global provider of highly scalable and proven AI software for enterprise content creation.

1

Funding Rounds

$10.0m

Money raised

SaaS platform focused on optimizing website user experience.

2

Funding Rounds

$5.4m

Money raised

Platform helping revenue teams enhance productivity, pipeline visibility, forecast accuracy, and Salesforce data quality.

1

Funding Rounds

$810.1k

Money raised

payever is an Hamburg-based company founded in 2013.

3

Funding Rounds

massUp is a digital MGA, offering white label insurance products for partners through a SaaS solution.

2

Funding Rounds

$5.6m

Money raised

LiSA is a software solution that enables retailers and brands to live stream shopping events in their online shops.

Location:

Key people:

2

Funding Rounds

$9.6m

Money raised

SaaS company that connects everyone's daily work to company goals to help leaders increase focus on strategic priorities.

2

Funding Rounds

$22.0m

Money raised

Digital sales platform helping manufacturers streamline their sales processes.

1

Funding Rounds

$6.1m

Money raised

Digital platform for local business to manage their customer lifecycles.

2

Funding Rounds

$1.2m

Money raised

Hyper charging language generation in every textbox there is.

Location:

Key people:

1

Funding Rounds

$1.0m

Money raised

We are building the future of marketing for a decentralized world.

1

Funding Rounds

$4.2m

Money raised

The first Buyer Enablement platform to help you close more deals faster, by selling the way your future customers love.

2

Funding Rounds

$143.0m

Money raised

1

Funding Rounds

$19.3k

Money raised

1SDK is a Germany-based company founded in 2013 by Anil Kutty.

Location:

Key people:

1

Funding Rounds

$5.9m

Money raised

Bookingkit offers a smart booking & marketing solution that enables tour and activity businesses to sell, market and manage their services.

1

Funding Rounds

SaaS platform for the entertainment, event, and sports industry to boost sales and marketing.

1

Funding Rounds

$1.3m

Money raised

Webtrekk is a Germany-based company founded in 2004 by Christian Sauer.

1

Funding Rounds

$50.0m

Money raised

Industries:

Location:

1

Funding Rounds

$10.0m

Money raised

Platform enabling corporations to access current market insights for better business decisions.

1

Funding Rounds

$59.1k

Money raised

SaaS, Mobile Apps, Giving and Social Engagement Platform for Employees

1

Funding Rounds

$643.3k

Money raised

EyeQuant is an artificial Intelligence company founded in 2009 by Fabian Stelzer.

2

Funding Rounds

WeAdvise is a Germany-based company founded in 2018 by Markus Klems.

3

Funding Rounds

$3.8m

Money raised

plista is a Berlin-based company founded in 2008.

BETAFASHION is a SaaS, B2B, Fashion, predictive analytics, automation founded in 2018.

1

Funding Rounds

$28.9m

Money raised

Jimdo is a german web hosting service founded in 2007 by Boris Erdmann.

1

Funding Rounds

View3 is a Germany-based marketing company founded in 2014.

Industries:

Location:

1

Funding Rounds

Websitebuilder & Direct Booking & Marketing Engine for Hotels and Vacation Rentals

1

Funding Rounds

$6.5m

Money raised

Plato is an AI-driven ERP automation platform for wholesale distributors founded in 2023 by Benedikt Nolte, Matthias Heinrich Morales and Oliver Birch.

Location:

Key people:

1

Funding Rounds

$3.8m

Money raised

2

Funding Rounds

$12.0m

Money raised

Heyflow is a no-code conversion optimisation platform founded in 2020.

1

Funding Rounds

$3.2m

Money raised

1

Funding Rounds

$4.3m

Money raised

Industries:

Location:

1

Funding Rounds

Dealfront is a B2B sales intelligence platform founded in 2011 by Bastian Karweg.

Location:

Key people:

1

Funding Rounds

$6.0m

Money raised

insureQ is a Germany-based marketing company.

Industries:

Location:

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