69 Best Startups in Sao Paulo to Watch in 2025

Faire is a curated boutique wholesale marketplace connecting local retailers with thousands of emerging and established brands.

Pods is a decentralized non-custodial options protocol. Users can create options and trade them through an Options AMM on the Ethereum Blockchain.

Creditas is a Brazilian financial technology firm offering secured consumer loans.

Idwall is a Brazilian artificial intelligence company offering customer credentialing technology.

QuintoAndar is a Brazilian company who offers an online rental platform which allows renters to find a rental without a co-signer, deposit or rental insurance and offers landlords protection against insolvent renters.

S4 is a Buenos Aires-based agricultural technology company providing risk management, data analytics, and growth prediction platforms.

GuiaBolso is a personal finance platform automatically aggregating people's financial information who also offer credit and investment products.

Cignifi is a company providing credit scores and marketing tools to telecommunications and financial companies.

Userful is a San Francisco, California-based software development company and audio-visual-as-a-service (AVaaS) provider.

Clara is End-to-end spend management for companies and helps businesses grow. Their credit cards and spend management solutions are already being used by thousands of top companies in Mexico.

A company offering a platform for buying, selling, and renting real estate in Brazil. It was founded in 2018 and is located in São Paulo, Brazil.

Latitud's mission is to provide community, infrastructure and capital to world class entrepreneurs from Latin America.

Movile is a São Paulo-based company founded in 1998.

Servoy is a company founded in 2001 by Ron van der Burg.

SINAI Technology is an artificial Intelligence / Machine Learning company founded in 2017 by Maria Carolina Fujihara.

FormaFina is a São Paulo-based company founded in 2010 by Nima Pourshasb.

Provider of motorcycle rental services intended to assist delivery people. The company's services include a logistics platform that takes care of all maintenance services and does not require a guarantor to rent bikes, enabling people to avail the desired services.

Developer of a dental technology intended to align and whiten teeth. The company's technology utilizes a digitally powered device that captures images of the patient's dental arch, with a scanner and a panoramic x-ray and produces invisible aligners based on the images and also offers whitening gels.

Invaio is a Cambridge, Massachusetts-based biotechnology company founded by Ignacio Martinez.

Loggi is a company offering a shipping logistics platform founded in 2013.

A financial technology company providing online personal loans to gig economy professionals in Brazil.

Developer of facial recognition and identification technology designed to solve security loopholes in companies. The company's technology facilitates people's relationships with companies and solves major challenges such as anti-fraud facial biometrics and the digital admission of employees, enabling companies to mitigate the risk of fraud and iden

Kovi is a company providing rental cars for on-demand drivers in Latin America.

Weel is a financial services company providing growth services to Brazilian small to medium enterprises.

Zoemob was founded in 2010 in Sao Paulo, Brazil.

Kamino is a banking and finance startup founded by Benjamin Gleason, Gonzalo Parejo Navajas, Gutemberg Fragoso and Rodrigo Perenha.

Blockchain company

Baby.com.br is a São Paulo-based e-commerce company founded in 2011.

Trela is a social commerce platform that develops a collective purchasing platform assisting friends to save money by buying together.

Buscapé is a São Paulo-based company founded in 1999.

Nomad is a neobank based in Brazil offering Personal accounts including a debit card, with all transactions being managed from an iPhone or Android application. Nomad currently accepts to open mobile bank accounts for residents of Brazil.

Sigalei uses legislative data, technology, and legal knowledge and government relations to develop technology.

iFood is a company founded in 2010.

BAYZ is a Play-to-earn gaming guild that helps members earn money by playing video games and being part of a global gaming community.

EmCasa is a São Paulo-based company founded in 2017.

Marvin is a company founded in 2020.

Developer of a financial application intended to make saving money much simpler and easier process. The company's application offers easy money transfer, government bond investment, alerts, notifications and financial organization, enabling users to set aside small deposits as savings.

Developer of digital account designed to share expenses. The company's account helps in splitting monthly bills, supermarket expenses, or any other cost, enabling users to organize shared recurring expenses.

Recepta Biopharma S/A is a São Paulo-based company founded in 2005.

Agro-biotech company specializing in developing innovative plant treatment solutions.

Dock is a company founded in 2014 by Diogo Frenkel, Frederico Amaral and Marcelo Jacques.

Medway is a platform that improves the quality of medical care in Brazil through education.

Developer of an online learning platform designed to provide language program and corporate training. The company's platform provides live classes, custom study plans, and a metrics portal, enabling companies to reduce their workload and follow up on the program's progress.

CRM&BONUS is a São Paulo-based company founded in 2018 by Luiz Carlos Guedes Stukas, Alexandre Zolko, Eduardo Vieira and Luiz Fernando Dias Guedes.

Neoway is a São Paulo-based company founded in 2002 by Jaime Leonel de Paula.

Beauty subscription platform and marketplace, connecting cosmetics brands with consumers and influencers.

TerraMagna is an agriculture company founded in 2016.

Technology solutions through AI and analytics to improve efficiency and decision-making in companies.

Wildlife Studios is a company making mobile video games founded in 2011.

Facily is a social commerce marketplace in Latin America.

boo-box is a São Paulo-based company founded in 1980 by Marco Gomes.

Agilize - Contabilidade Online is an online accounting platform for SMEs founded in 2013 by Rafael Caribé, Marlon Freitas and Rafael Viana.

Theia is a pregnancy care company founded by Paula Crespi.

Online marketplace enabling users to compare and choose low-interest consumer loans from various banks.

Cross Commerce Store is a company founded in 2021.

Adavium Medical is a São Paulo-based medical diagnostics and equipment company.

Oxi Ambiental is a Sao Paulo-based environmental remediation company focused on water and soil remediation through oxidative principles.

Intelipost is a company founded by Gabriel Drummond.

Noh is a financial technology company.

An electronic prescription platform for medicines, medical records, and examinations.

Finanzero is a company founded in 2015.

Liv Up is a São Paulo-based company.

Monkey Exchange is a company founded in 2016 by Bruno Oliveira, Gustavo Muller and Rafael Coelho.

Xerpa is a company founded in 2015.

Allows you to make financial transactions through text and voice message commands in WhatsApp.

InstaCarro is a São Paulo-based car company founded in 2015.

PiniOn is a São Paulo-based company founded by Eduardo Grinberg.