45 Best Financial Wellness Startups to Watch in 2025

The Definitive Seedtable Ranking of Financial Wellness Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 45 start-ups with an aggregate funding of $3.6b. The average funding per company in this subset is $80.0m.

Last update to the database: Feb 18, 2025. See changelog.

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4

Funding Rounds

$167.0m

Money raised

League is a digital health benefits provider.

2

Funding Rounds

$39.1m

Money raised

Brightside is an employee benefits and financial wellness platform headquartered in San Francisco, California.

Key people:

13

Funding Rounds

$819.0m

Money raised

DailyPay is a financial solutions company that allows employees to control when and how often they receive their pay.

Key people:

4

Funding Rounds

$190.1m

Money raised

Earnin is a Palo Alto, California-based mobile banking company giving users access to their pay directly from mobile application.

Key people:

5

Funding Rounds

$101.3m

Money raised

Cleo is a fintech company providing an application for personal finance management.

3

Funding Rounds

$10.2m

Money raised

LearnLux provides a United States-based personal finance education and planning platform for Millennials.

6

Funding Rounds

$46.3m

Money raised

FutureFuel.io provides a platform to help employees pay down their student debts.

Key people:

11

Funding Rounds

$284.4m

Money raised

Wagestream Ltd is a financial super app for waged workers founded in 2018 by Portman Wills.

Location:

Key people:

4

Funding Rounds

$183.5m

Money raised

Common Bond is an online student lender based in New York and founded in 2012.

2

Funding Rounds

$22.0m

Money raised

Clarity Money is a company that empowers and helps people to save money with transformative financial organization, transparency and advocacy.

5

Funding Rounds

$275.6m

Money raised

SalaryFinance is a company founded in 2015.

5

Funding Rounds

$164.6m

Money raised

CaptivateIQ is a San Francisco-based company founded in 2017 by Hubert Wong, Conway Teng and Mark Schopmeyer.

Location:

Key people:

2

Funding Rounds

$8.0m

Money raised

Tuition.io is a education assistance suite for employers.

1

Funding Rounds

$10.0m

Money raised

Summer is committed to helping student loan borrowers track their loans and identify the best repayment options based on their unique financial situation. Summer was launched in 2017 by borrowers and student loan policy experts in partnership with Yale University. Our platform provides essential resources including a personalized loan payment dashboard, payment notifications, student loan policy updates, and customized repayment plans. Through our sophisticated algorithm, we can save borrowers thousands of dollars and hours of headache by helping them through the process each step of the way. Summer is based in NYC and is quickly scaling to help borrowers tackle their debt across the country. We're growing the team!

2

Funding Rounds

$1.3m

Money raised

Modern financial planning, financial wellness, and financial coaching.

Location:

Key people:

3

Funding Rounds

$151.8m

Money raised

Moneybox is helping a generation invest for their future. Our award-winning app makes it easy for people to take the first step and then provides the tools and information they need to confidently work towards their financial goals.

Location:

Key people:

1

Funding Rounds

$5.1m

Money raised

LIFEDOJO is a San Francisco-based company founded in 2013 by Chris Cutter, Varun Vummidi and Patricia Bedard.

2

Funding Rounds

$4.6m

Money raised

CNote is an Oakland, California-based company and impact investment platform. The company was founded in 2016 by Catherine Berman and Yuliya Tarasava.

4

Funding Rounds

$66.6m

Money raised

Unmind is a mental health platform for employees founded in 2016 by Nick Tong, Nick Taylor, Ry Morgan and Steve Peralta.

Location:

Key people:

2

Funding Rounds

$80.0m

Money raised

Over half of Americans live paycheck to paycheck. We're trying to fix that, by building new financial services that make it easier to make ends meet, pay down debt, and save money. And we're doing it as a transparent, straightforward business that only profits when our customers do, too. We partner with employers to offer Even as a benefit. Employers offer Even to their people; in return, employers save money because Even improves employee retention.

6

Funding Rounds

$13.8m

Money raised

Chip is an automated savings bot for people who wish they saved more of their money. The App connects to your online banking, calculates what you can afford to save and moves that money in to your Chip savings account.

Location:

Key people:

2

Funding Rounds

$68.0m

Money raised

Origin is a company founded in 2018 by Matt Watson.

1

Funding Rounds

$9.5m

Money raised

BrightPlan is a company founded in 2016 by Marthin De Beer.

1

Funding Rounds

$15.0m

Money raised

ZayZoon is a financial education platform that offers earned wages on-demand in order to reduce financial stress for employees.

Location:

Key people:

2

Funding Rounds

$20.2m

Money raised

Tumelo is an investment app dedicated to impact-focused investments founded in 2018 by William Goodwin, Benjamin King and Georgia Stewart.

Location:

Key people:

2

Funding Rounds

$5.3m

Money raised

Money Dashboard is a mobile-based application for personal finance management (PFM).

2

Funding Rounds

$42.8m

Money raised

Wellthy is a company offering a personal healthcare assistance platform.

Key people:

3

Funding Rounds

$14.5m

Money raised

Instant Financial is an on-demand payment solution aimed at improving employee's financial wellness.

2

Funding Rounds

$9.3m

Money raised

meQuilibrium is a company founded in 2010.

1

Funding Rounds

$2.0m

Money raised

SmartPath is a financial wellness company providing financial education and budgeting tutorials for hourly and blue collar employees.

Industries:

Location:

1

Funding Rounds

$2.5m

Money raised

Emma is a London-based company founded in 2017 by Edoardo Moreni.

1

Funding Rounds

$1.5m

Money raised

Software to show a person's full financial status and make better decisions.

Location:

Key people:

1

Funding Rounds

$4.8m

Money raised

Mintago Limited is a financial wellbeing platform for employees founded in 2019.

1

Funding Rounds

$4.5m

Money raised

Your Money Line is a financial wellness company that provides custom financial paths, expert guides, and human resource benefits.

2

Funding Rounds

$615.0m

Money raised

Branch is a Minneapolis-based company.

1

Funding Rounds

YOLT is a company founded in 2016.

2

Funding Rounds

$265.0k

Money raised

Sqwire, LLC is a financial wellness company founded in 2019.

1

Funding Rounds

$22.0m

Money raised

Aduro, Inc is a Redmond, Washington-based company founded in 2001.

1

Funding Rounds

$9.5m

Money raised

Sentryhealth Onsite Employee Health Services is a Louisville, Kentucky-based company founded in 2018.

1

Funding Rounds

$20.0m

Money raised

Tapcheck is a Tarzana, Los Angeles-based financial wellness company.

1

Funding Rounds

$6.2m

Money raised

VIVA Finance is an Atlanta-based financial wellness company founded in 2019.

Industries:

Location:

1

Funding Rounds

$67.0k

Money raised

Your Financial Wellness is an Australia-based company.

1

Funding Rounds

$73.0m

Money raised

Happify Health is a New York-based company.

1

Funding Rounds

$7.0m

Money raised

Finfit, Llc is a financial wellness company founded in 2008.

1

Funding Rounds

$4.0m

Money raised

Canopy is a London-based financial wellness company.

Industries:

Location:

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