34 Best Ecommerce Startups in Sweden to Watch in 2025

The Definitive Seedtable Ranking of Ecommerce Startups in Sweden

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 34 start-ups with an aggregate funding of $4.9b. The average funding per company in this subset is $144.1m.

Last update to the database: Feb 18, 2025. See changelog.

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20

Funding Rounds

$3.8b

Money raised

Klarna is a financial technology company providing e-commerce payment solutions for merchants and shoppers.

Location:

Key people:

6

Funding Rounds

$5.8m

Money raised

Bambuser is a Software-as-a-Service company specializing in interactive live video streaming for enterprises that offer live video shopping.

8

Funding Rounds

$265.0m

Money raised

Juni is a fintech company that develops a banking app and platform for e-commerce and online marketing entrepreneurs.

4

Funding Rounds

$5.1m

Money raised

AI-powered CBT therapeutic platform.

1

Funding Rounds

$2.0m

Money raised

Marketplace for gift cards, mobile phone refills, and lightning network services, accepting bitcoin and other cryptocurrencies.

9

Funding Rounds

$215.4m

Money raised

Budbee develops technical solutions to create e-commerce shopping experiences

3

Funding Rounds

$23.6m

Money raised

Easy-to-use POS and payments platform for retail owners.

4

Funding Rounds

$10.3m

Money raised

Tictail is a company founded in 2012 by Carl Waldekranz.

4

Funding Rounds

$58.5m

Money raised

Material Exchange works with retail apparel/footwear brands to analyse, optimize and provide transparency of their material supply chains.

5

Funding Rounds

$51.9m

Money raised

InRiver is a product marketing platform founded in 2007 by Niels Stenfeldt.

Location:

Key people:

2

Funding Rounds

$140.0k

Money raised

xNomad is a marketplace for short-term retail space connecting brands and e-commerce stores to popup spaces

4

Funding Rounds

$112.6m

Money raised

Volta Trucks is a manufacturer of electric commercial trucks.

2

Funding Rounds

$455.3k

Money raised

yayloh. is a SaaS solution which digitalizes the return process to unleash the potential of return data.

$4.4m

Money raised

Marketplace connecting millions of second-hand sellers and buyers online.

Industries:

Location:

2

Funding Rounds

$700.0k

Money raised

Marketplace platform allowing colleagues to share their home-cooked meals with each other in the workplace while creating deeper connections and engagement in the office.

7

Funding Rounds

$29.5m

Money raised

Nextory is a spotify for e-books founded in 2012.

1

Funding Rounds

$900.0k

Money raised

Off Script is a platform for content creators to set up e-commerce stores to sell products and connect with their audience.

$800.0k

Money raised

Products designed for on-ice and off-ice training to enhance hockey performance.

Location:

$110.0k

Money raised

Astrid Wild is a Stockholm-based clothing company focused on Nordic outdoor fashion for women.

Location:

$410.0k

Money raised

Hyber is a circular service for children's products founded in 2015 by Douglas Heidergren.

1

Funding Rounds

Marketplace connecting individuals and companies needing extra help with motivated youth in Sweden.

4

Funding Rounds

$105.0m

Money raised

Instabox is a delivery service available to select online partners where packages are delivered to smart box locations 7 days a week.

Industries:

Location:

Key people:

1

Funding Rounds

$2.3m

Money raised

B2B ecommerce payments gataway.

Location:

Key people:

1

Funding Rounds

$950.0k

Money raised

Dialogtrail is a conversational commerce platform for brands. Use conversations to engage and convert your audience on the web and in messaging apps.

2

Funding Rounds

$3.9m

Money raised

Health care product design company that creates innovative solutions for better well-being.

$790.0k

Money raised

Direct to consumer company on the path to end fast consumption

Industries:

Location:

5

Funding Rounds

$54.1m

Money raised

Carla is an electric car buying and leasing platform founded in 2020.

2

Funding Rounds

$2.5m

Money raised

Brink Commerce is a headless ecommerce API for businesses founded in 2020.

$110.0k

Money raised

Database of models analyzed through machine learning to identify key facial features.

3

Funding Rounds

$11.7m

Money raised

3D model and XR technology solutions provider for ecommerce brands.

Location:

Key people:

1

Funding Rounds

$8.3m

Money raised

Platform that helps brands use social media content to boost engagement and sales.

1

Funding Rounds

$510.0k

Money raised

Platform for online video marketing and management services, including analytics and social media integration.

1

Funding Rounds

Zenia.ai is a social media assistant.

1

Funding Rounds

$131.0m

Money raised

MatHelm is a ready-made groceries online platform founded in 2009.

Location:

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