30 Best Life Insurance Startups to Watch in 2025

The Definitive Seedtable Ranking of Life Insurance Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 30 start-ups with an aggregate funding of $1.8b. The average funding per company in this subset is $59.8m.

Last update to the database: Feb 18, 2025. See changelog.

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7

Funding Rounds

$617.0m

Money raised

Lemonade is an insurance technology company using artificial intelligence and behavioral economics to offer home and renters insurance.

4

Funding Rounds

$48.0m

Money raised

Hearsay Systems (formerly Hearsay Social) is a software-as-a-service (SaaS) digital marketing platform for financial services that uses predictive analytics to help financial advisors automate marketing tasks.

Key people:

3

Funding Rounds

$66.9m

Money raised

An insurance technology company offering an automobile insurance consumer platform.

Location:

Key people:

3

Funding Rounds

$144.0m

Money raised

An insurance technology company offering a software platform for life insurance.

3

Funding Rounds

$81.5m

Money raised

Stride Health is a company offering an independent worker benefits platform founded in 2014.

2

Funding Rounds

$42.5m

Money raised

Spot Insurance is an Austin, Texas-based injury insurance company.

7

Funding Rounds

$227.2m

Money raised

Akur8 is an insurance company offering multiple coverages, including life, health, P&C, and home insurance.

Location:

Key people:

3

Funding Rounds

$12.2m

Money raised

Breathe Life is an end-to-end SaaS platform for insurance sales.

4

Funding Rounds

$13.2m

Money raised

Provider of insurance services intended to offer affordable medical cover to the future emerging markets. The company's simple insurance coverage provides on-demand health loans to manage the risks in their customers' lives with a safety net, enabling clients to get healthcare at affordable monthly premiums.

6

Funding Rounds

$223.4m

Money raised

UK-based InsurTech company offering life insurance to corporate customers that engages, rewards and protects employees through tangible benefits and gamifying healthy behavior.

Key people:

3

Funding Rounds

$48.0m

Money raised

Planck Company is an artificial intelligence data platform for underwriting insights in real-time.

Location:

Key people:

5

Funding Rounds

$36.2m

Money raised

DeadHappy is an insurtech offering digital pay-as-you-go life insurance services founded in 2013.

3

Funding Rounds

$17.1m

Money raised

Developer of a multi-product insurance platform intended to emphasize the understanding, pricing, and use of insurance. The company's platform focuses on offering predefined cover amounts paid when the insurance conditions are met and simplifying such conditions in order to honor the promise to pay.

1

Funding Rounds

$55.0m

Money raised

Health IQ is a company founded in 2014 by Munjal Shah, Mark Brenneman, Brett Cooper, Gaurav Suri, Ardaman Singh, Betsy Filson, Chander Sudanthi, Shuo Jiao and Vishal Parikh.

1

Funding Rounds

$5.0m

Money raised

Atidot develops software for life insurers using big data and predictive machine learning technology.

2

Funding Rounds

$2.7m

Money raised

We're building an advanced way for millions of people to protect themselves and their loved ones.

2

Funding Rounds

$4.0m

Money raised

Casava is an insurtech startup that focuses on making insurance for income earners.

2

Funding Rounds

$40.5m

Money raised

Life and health insurance that is customizable, accessible, and easy to take out.

Location:

Key people:

3

Funding Rounds

$30.0m

Money raised

Covr Financial Technologies is a company founded in 2016.

3

Funding Rounds

$20.0m

Money raised

Dayforward is a provider of a life insurance platform designed to develop financial security in families.

2

Funding Rounds

$99.3k

Money raised

MangoLife is a provider of life, retirement, education, and health insurance.

1

Funding Rounds

$15.0m

Money raised

Beyondminds developed a modular AI for solving business problems and discerning business needs.

1

Funding Rounds

$6.4m

Money raised

Anorak is an insurance technology company that provides life insurance policies in the UK.

1

Funding Rounds

$5.4m

Money raised

Insurance Technologies is a Colorado Springs, Colorado-based company founded in 1995.

1

Funding Rounds

$5.0m

Money raised

Jenny Life, Inc. is a Seattle-based life insurance company founded in 2018.

Industries:

Location:

3

Funding Rounds

$18.1m

Money raised

Afficiency is a New York-based company founded in 2017.

Location:

5

Funding Rounds

$6.9m

Money raised

Proformex, LLC is a Cleveland-based company founded in 2016.

11

Funding Rounds

JACKSON NATIONAL LIFE INSURANCE CO is a Lansing, Michigan-based life insurance company.

Industries:

Location:

1

Funding Rounds

AllLife is a Johannesburg-based company founded in 2004.

1

Funding Rounds

$3.5m

Money raised

JennyLife is a Seattle-based company founded in 2018.

Location:

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