29 Best Life Insurance Startups to Watch in 2025

The Definitive Seedtable Ranking of Life Insurance Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 29 start-ups with an aggregate funding of $1.8b. The average funding per company in this subset is $60.5m.

Last update to the database: Feb 18, 2025. See changelog.

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Lemonade logo

Lemonade

Lemonade is an insurance technology company using artificial intelligence and behavioral economics to offer home and renters insurance.

7

Funding Rounds

$617.0m

Money raised

Hearsay Systems logo

Hearsay Systems

Hearsay Systems (formerly Hearsay Social) is a software-as-a-service (SaaS) digital marketing platform for financial services that uses predictive analytics to help financial advisors automate marketing tasks.

4

Funding Rounds

$48.0m

Money raised

CoverHound logo

CoverHound

An insurance technology company offering an automobile insurance consumer platform.

3

Funding Rounds

$66.9m

Money raised

Ladder (company) logo

Ladder (company)

An insurance technology company offering a software platform for life insurance.

3

Funding Rounds

$144.0m

Money raised

Stride Health logo

Stride Health

Stride Health is a company offering an independent worker benefits platform founded in 2014.

3

Funding Rounds

$81.5m

Money raised

Spot Insurance logo

Spot Insurance

Spot Insurance is an Austin, Texas-based injury insurance company.

2

Funding Rounds

$42.5m

Money raised

Akur8 logo

Akur8

Akur8 is an insurance company offering multiple coverages, including life, health, P&C, and home insurance.

7

Funding Rounds

$227.2m

Money raised

Breathe Life logo

Breathe Life

Breathe Life is an end-to-end SaaS platform for insurance sales.

3

Funding Rounds

$12.2m

Money raised

Turaco logo

Turaco

Provider of insurance services intended to offer affordable medical cover to the future emerging markets. The company's simple insurance coverage provides on-demand health loans to manage the risks in their customers' lives with a safety net, enabling clients to get healthcare at affordable monthly premiums.

4

Funding Rounds

$13.2m

Money raised

YuLife logo

YuLife

UK-based InsurTech company offering life insurance to corporate customers that engages, rewards and protects employees through tangible benefits and gamifying healthy behavior.

6

Funding Rounds

$223.4m

Money raised

Planck (company) logo

Planck (company)

Planck Company is an artificial intelligence data platform for underwriting insights in real-time.

3

Funding Rounds

$48.0m

Money raised

DeadHappy logo

DeadHappy

DeadHappy is an insurtech offering digital pay-as-you-go life insurance services founded in 2013.

5

Funding Rounds

$36.2m

Money raised

Super Seguros Inc logo

Super Seguros Inc

Developer of a multi-product insurance platform intended to emphasize the understanding, pricing, and use of insurance. The company's platform focuses on offering predefined cover amounts paid when the insurance conditions are met and simplifying such conditions in order to honor the promise to pay.

3

Funding Rounds

$17.1m

Money raised

Health IQ logo

Health IQ

Health IQ is a company founded in 2014 by Munjal Shah, Mark Brenneman, Brett Cooper, Gaurav Suri, Ardaman Singh, Betsy Filson, Chander Sudanthi, Shuo Jiao and Vishal Parikh.

1

Funding Rounds

$55.0m

Money raised

Atidot logo

Atidot

Atidot develops software for life insurers using big data and predictive machine learning technology.

1

Funding Rounds

$5.0m

Money raised

Bequest (Company) logo

Bequest (Company)

We're building an advanced way for millions of people to protect themselves and their loved ones.

2

Funding Rounds

$2.7m

Money raised

Casava logo

Casava

Casava is an insurtech startup that focuses on making insurance for income earners.

2

Funding Rounds

$4.0m

Money raised

Covr Financial Technologies logo

Covr Financial Technologies

Covr Financial Technologies is a company founded in 2016.

3

Funding Rounds

$30.0m

Money raised

Dayforward logo

Dayforward

Dayforward is a provider of a life insurance platform designed to develop financial security in families.

3

Funding Rounds

$20.0m

Money raised

MangoLife logo

MangoLife

MangoLife is a provider of life, retirement, education, and health insurance.

2

Funding Rounds

$99.3k

Money raised

Beyondminds logo

Beyondminds

Beyondminds developed a modular AI for solving business problems and discerning business needs.

1

Funding Rounds

$15.0m

Money raised

Anorak (company) logo

Anorak (company)

Anorak is an insurance technology company that provides life insurance policies in the UK.

1

Funding Rounds

$6.4m

Money raised

Insurance Technologies (companies) logo

Insurance Technologies (companies)

Insurance Technologies is a Colorado Springs, Colorado-based company founded in 1995.

1

Funding Rounds

$5.4m

Money raised

Jenny Life, Inc. logo

Jenny Life, Inc.

Jenny Life, Inc. is a Seattle-based life insurance company founded in 2018.

1

Funding Rounds

$5.0m

Money raised

Afficiency logo

Afficiency

Afficiency is a New York-based company founded in 2017.

3

Funding Rounds

$18.1m

Money raised

Proformex, LLC logo

Proformex, LLC

Proformex, LLC is a Cleveland-based company founded in 2016.

5

Funding Rounds

$6.9m

Money raised

JACKSON NATIONAL LIFE INSURANCE CO logo

JACKSON NATIONAL LIFE INSURANCE CO

JACKSON NATIONAL LIFE INSURANCE CO is a Lansing, Michigan-based life insurance company.

11

Funding Rounds

AllLife logo

AllLife

AllLife is a Johannesburg-based company founded in 2004.

1

Funding Rounds

JennyLife logo

JennyLife

JennyLife is a Seattle-based company founded in 2018.

1

Funding Rounds

$3.5m

Money raised