69 Best Adtech Startups in Uk to Watch in 2025

The Definitive Seedtable Ranking of Adtech Startups in Uk

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 92 start-ups with an aggregate funding of $3.3b. The average funding per company in this subset is $47.2m.

Last update to the database: Feb 18, 2025. See changelog.

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7

Funding Rounds

$124.0m

Money raised

Company providing user behavioral analytics for revenue optimization for websites and smartphone applications

Location:

Key people:

4

Funding Rounds

$42.5m

Money raised

Vungle (Vungle, Inc.) is startup which powers video advertisements inside of mobile apps and games.

4

Funding Rounds

$4.4m

Money raised

App Samurai is a San Francisco-based company that provides mobile marketing technology.

3

Funding Rounds

$107.0m

Money raised

Drift is a software company offering a conversational marketing platform founded in 2015 by David Cancel.

10

Funding Rounds

$1.3b

Money raised

Mirakl is a Paris, France-based company offering software solutions for e-commerce marketplace companies.

Location:

Key people:

6

Funding Rounds

$16.4m

Money raised

Threedium creates brand experiences, drives product considerations, and delivers conversions through 3D/augmented reality technology.

1

Funding Rounds

A company with a feedback platform for businesses in Europe. It was founded in 2012 and has locations in France and England.

7

Funding Rounds

$93.6m

Money raised

WeGift is a smart solution for distributing gift cards at scale. They stand out for providing access to 700+ brands, bulk discounts of up to 25% off, and the ability to reclaim unspent value on expired gift cards.

Location:

Key people:

3

Funding Rounds

$9.5m

Money raised

Talkwalker is a social media analytics and monitoring tool.

4

Funding Rounds

$47.2m

Money raised

Black Swan's SaaS solution uses data analytics to allow brands to more accurately predict future consumer trends.

Location:

Key people:

4

Funding Rounds

$34.5m

Money raised

Provider of AI-driven audio advertising solutions for applications and games.

Industries:

Location:

Key people:

5

Funding Rounds

$223.1m

Money raised

Smartling is a company founded in 2009 by Jack Welde.

1

Funding Rounds

$5.8m

Money raised

Snatch is an AR Gaming Experience.

Location:

Key people:

2

Funding Rounds

$9.0m

Money raised

Spirable is a company founded in 2014 by Ger O'Meara.

2

Funding Rounds

$1.5m

Money raised

Kantox is a leader in Currency Management Automation software that enables businesses to automate their end-to-end FX workflow

Location:

Key people:

5

Funding Rounds

$88.6m

Money raised

Customer data and marketing platform helps retailers increase CRM revenue with personalized messages.

5

Funding Rounds

$165.1m

Money raised

InfoSum provides a decentralized platform designed to remove the trust barriers between progress and privacy.

Location:

Key people:

3

Funding Rounds

$57.0m

Money raised

Mention Me is a London-based company founded in 2013 by Andy Cockburn.

2

Funding Rounds

$8.4m

Money raised

Imagen Ltd is a british software company.

7

Funding Rounds

$49.6m

Money raised

Ziflow is a software as a service company.

6

Funding Rounds

$67.6m

Money raised

Admix is an in-game advertising platform founded in 2017 by Samuel Huber.

2

Funding Rounds

$2.6m

Money raised

Writesonic is an India-based software company developing tools to help marketing teams write better marketing copy.

Key people:

3

Funding Rounds

$18.2m

Money raised

Ad-Lib provides a SaaS based platform that connects creative and media workflows using AI that makes it easy to produce and optimize relevant ad creatives across all digital channels.

2

Funding Rounds

$10.0m

Money raised

Relative Insight is a company founded in 2012 by Phil Greenwood.

3

Funding Rounds

$15.7m

Money raised

Freespee is a company founded in 2009.

4

Funding Rounds

$37.0m

Money raised

MyThings is a London-based developer of conversion-drive personalized display advertising solutions for online retailers.

Location:

Key people:

3

Funding Rounds

$2.6m

Money raised

AdTonos is a full-stack digital audio advertising platform founded in 1998 by Michal Marcinik.

1

Funding Rounds

Bidnamic is a marketing technology company that offers a platform which helps retailers to unravel the full potential of Google Shopping.

3

Funding Rounds

$11.1m

Money raised

Podcast publishing solutions for both enterprises and consumer

1

Funding Rounds

$750.0k

Money raised

Goody is a company founded in 2014.

2

Funding Rounds

$33.5m

Money raised

Creative platform that powers mobile video ad creation for brands.

Location:

Key people:

5

Funding Rounds

$44.1m

Money raised

Measuring Human Response At The Speed & Scale Of AI

1

Funding Rounds

$17.0m

Money raised

SaaS platform that helps businesses create and personalize interactive content on a large scale.

$11.0m

Money raised

Platform for embedding ads within video game environments.

3

Funding Rounds

$115.0m

Money raised

Platform for highly effective and sustainable advertising with strong consumer privacy protection.

Location:

Key people:

3

Funding Rounds

$12.4m

Money raised

Pi Datametrics is a company founded in 2003.

3

Funding Rounds

$92.0m

Money raised

Enabling B2B companies to deliver the moments that matter at scale through data-driven direct mail and gifting.

1

Funding Rounds

$2.0m

Money raised

Advertising platform for streaming gamers and brands.

Location:

Key people:

2

Funding Rounds

$1.9m

Money raised

Brainient is a company founded in 2009 by Emi Gal.

Industries:

Key people:

3

Funding Rounds

$8.0m

Money raised

Dragonfly AI provides a brain simulation analytics platform.

1

Funding Rounds

$35.0m

Money raised

Vane is a technology-enabled finance provider dedicated to global digital media companies.

1

Funding Rounds

$1.5m

Money raised

Platform offering 3D and Augmented Reality visuals to show photorealistic models of products.

Location:

Key people:

1

Funding Rounds

$6.4m

Money raised

Force24 is the UK's leading marketing automation company. We are a team of lead nurturing and creative experts that employ our proprietary automation platform to deliver results driven cross channel campaigns. We offer a fully managed service from data acquisition, to creative artwork, to cross channel, automated campaign execution.

Location:

Key people:

2

Funding Rounds

$20.0k

Money raised

Novalia is a company founded in 2006 by Kate Stone.

3

Funding Rounds

$27.5m

Money raised

LoopMe is an artificial Intelligence company founded in 2012.

3

Funding Rounds

$17.4m

Money raised

Videoplaza is a United Kingdom-based company founded in 2007 by Alfred Ruth.

Industries:

Location:

Key people:

1

Funding Rounds

$360.2k

Money raised

Mopapp is a London-based company founded in 2002 by Alessandro Rizzoli, Marco Bellinaso and Federico Sita.

2

Funding Rounds

$10.1m

Money raised

Enterprise-grade video streaming solution for companies looking to stream copy-protected content to millions of users

Location:

Key people:

2

Funding Rounds

$30.0m

Money raised

WeAre8 is a content sharing platform that assists brands to engage and manage influencers and customer relationships at scale.

2

Funding Rounds

$22.5m

Money raised

Threads is a London-based company founded in 2017 by Nirvek Bhati.

Location:

Key people:

1

Funding Rounds

$48.4k

Money raised

UpCloo is a United Kingdom-based company founded in 2012 by Walter Dal Mut.

Location:

Key people:

2

Funding Rounds

$15.1m

Money raised

Talenthouse is a Los Angeles-based company.

3

Funding Rounds

$22.6m

Money raised

Platform enabling research through executive and SME consultations and surveys globally.

2

Funding Rounds

$20.0m

Money raised

Platform that connects customers with qualified experts to solve customer service inquiries on-demand.

1

Funding Rounds

$1.1m

Money raised

Predictive marketing technology that significantly enhances the effectiveness of acquiring new and repeat customers.

1

Funding Rounds

$24.0m

Money raised

HyperJar is a money management app founded in 2018 by Mike Janzen.

Location:

Key people:

3

Funding Rounds

$15.0m

Money raised

Influencer marketing platform integrating key influencers into brands' digital communications.

1

Funding Rounds

Smartzer is a provider of an interactive and shoppable video platform.

3

Funding Rounds

$19.1m

Money raised

Platform enabling media companies to increase their subscription revenue.

1

Funding Rounds

$646.1k

Money raised

WalkABit is a company founded in 2018 by Michał Zieliński.

1

Funding Rounds

Tamoco combines accuracy, consent and scale to form the world's smartest geospatial data network.

1

Funding Rounds

$5.4m

Money raised

A global marketplace enabling creators to monetise their brand. No risk. No waste.

Location:

1

Funding Rounds

$47.0m

Money raised

Teads NV is a cloud-based, end-to-end technology platform that enables programmatic digital advertising for a global, curated ecosystem of quality advertisers and agencies and quality publishers.

1

Funding Rounds

$1.2m

Money raised

Adimo is a consumer goods marketing platform founded in 2012.

1

Funding Rounds

$2.2m

Money raised

Poplar Studio is a London-based company offering 3D and AR previews of products for e-commerce websites, social commerce, and the metaverse.

Location:

Key people:

1

Funding Rounds

$900.0k

Money raised

Platform that enhances fitness, fosters social connections, and adds fun by organizing interactive games.

Location:

1

Funding Rounds

$270.0k

Money raised

RevGlue is a platform that simplifies affiliate marketing for affiliates founded in 2017.

1

Funding Rounds

Secco is a blockchain company founded in 2015 by Chris Gledhill.

Location:

Key people:

1

Funding Rounds

Influencer is a London-based company founded in 2015.

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