6 Best Lingerie Startups to Watch in 2025

The Definitive Seedtable Ranking of Lingerie Startups

We track 71,000+ companies and rank them dynamically using our Seedtable Score – a score that uses quantitative and qualitative data points to signal the momentum behind a company. We then monitor the list manually leveraging our expertise as founders and investors.

There are 6 start-ups with an aggregate funding of $332.5m. The average funding per company in this subset is $55.4m.

Last update to the database: Feb 18, 2025. See changelog.

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3

Funding Rounds

$11.5m

Money raised

Adore Me is a women's intimates company founded in 2011 by Morgan Hermand-Waiche.

4

Funding Rounds

$310.0m

Money raised

Savage X Fenty is a lingerie by Rihanna founded in 2017 by Rihanna.

1

Funding Rounds

$3.0m

Money raised

HoneyLove is a company designing and manufacturing shapewear garments.

Location:

Key people:

2

Funding Rounds

$6.0m

Money raised

Zivame is an online lingerie store based in India that allows users to shop by category, brand, color, and size.

1

Funding Rounds

$2.0m

Money raised

Pepper is a Brooklyn, NY-based company which designs and produces a line of specialty bras for women with small bra sizes.

Industries:

Location:

1

Funding Rounds

Endeer SAS is a Paris-based company founded by Claire Chabaud.

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