Wastefront, based in Oslo, focuses on converting old tires into valuable resources, addressing significant environmental issues like pollution and waste management. The company's B2B model involves selling these recycled materials to other companies. By concentrating on tire recycling, Wastefront tackles the challenge of tire disposal, which often leads to landfill overflow and toxic emissions from incineration. With support from VTTI B.V., Wastefront is well-positioned to lead in sustainable practices and potentially gain a strong foothold in the climate tech sector.