1X, based in Oslo, is advancing in the consumer market with its humanoid robots. Supported by investors like OpenAI Startup Fund and Samsung NEXT, 1X has the financial backing to innovate in home robotics. The B2C model allows them to tailor robotic solutions for individual consumers, potentially transforming daily life. Their focus on user-friendly, sophisticated robots distinguishes them from competitors. Additionally, their location in Oslo provides access to the growing European market, positioning them for regional and global expansion.