Sunsafe's solar subscription platform aims to transform the urban solar energy market, notably in places like London, where high upfront costs deter many potential users. By employing a subscription-based model, Sunsafe makes solar energy more accessible, encouraging broader adoption of green technology. This approach appeals to consumers who prefer to avoid large initial investments but seek to reduce long-term energy costs and reliance on non-renewable sources. Backed by investors such as IPGL, Norrsken VC, and Plug and Play Spain, Sunsafe is well-positioned to scale quickly and capture significant market share. The company offers a more sustainable and cost-effective alternative in a market dominated by traditional, expensive, and fossil fuel-dependent options.