Spyke Games, based in Istanbul, operates in the mobile game development space, offering direct-to-consumer entertainment solutions with a SaaS approach. Backed by Moon Active, the company focuses on creating engaging mobile games. However, it faces significant competition from other developers. Spyke Games must continuously innovate and ensure their games stand out to succeed in this competitive market. A clear strategy for differentiation and a unique value proposition will be crucial for their sustained growth.