Smart, a London-based pension management platform, demonstrates strong potential in the B2B market by addressing a critical need in ElderTech. The company modernizes pension management, offering a specialized service that surpasses traditional financial advisors or generic financial software. This focus enhances efficiency and mitigates the risk of lower retirement savings. Supported by established investors, Smart is positioned to disrupt the pension management industry, providing businesses and employees with tools for better financial outcomes in retirement.