Scrumbles, a London-based pet food and supplement company, has strong potential in the growing pet tech market. Offering nutritious food and targeted supplements, Scrumbles addresses gaps often left by commercial pet foods or homemade diets that can cause nutritional deficiencies. Their approach to pet nutrition sets them apart, appealing to pet owners focused on improving their pets' well-being. With backing from the Business Growth Fund, Scrumbles is well-positioned for expansion and aims to capture a loyal customer base in the direct-to-consumer space.