Recraft, based in London, is an AI-driven platform focused on generating graphic designs for consumers through a subscription model. Its automation offers a competitive advantage over traditional methods of hiring graphic designers or using design software, which can be more costly and time-consuming. The AI-enhanced process speeds up project turnaround times and reduces costs, making it attractive to small businesses and individuals needing quality designs quickly and affordably. Supported by investors like Khosla Ventures and RTP Global, Recraft is well-positioned to innovate and capture market share in AI-driven design.