Atoa, a London-based company using open banking technology for payment solutions, holds significant potential in the B2B fintech sector. By enabling faster and more secure transactions at lower costs, Atoa addresses key issues with traditional banking, such as high fees and slow processing times. Unlike card-based payment systems, Atoa's open banking approach offers enhanced safety features. This positions Atoa competitively against established financial services, making it attractive for businesses seeking efficient and cost-effective payment options. Backed by Valar Ventures, Atoa is well-placed for innovation and growth in the evolving financial landscape.