Monument Bank, based in London, targets wealthy individuals as a specialized banking platform, distinguishing itself from traditional banks that lack personalized financial services. This niche approach enables Monument Bank to offer tailored banking and bespoke solutions, enhancing satisfaction among affluent clients. With backing from Dubai Investments PJSC, the bank has the financial strength and strategic acumen to expand its services and maintain a competitive edge. This focused model can attract and retain high-value clients, driving growth and profitability in the competitive fintech landscape.