Me+Em, founded by Clare Hornby, is a promising fashion retailer based in London that combines online and physical store experiences. By offering stylish, high-quality fashion items directly to consumers, Me+Em addresses a market often lacking in personalized service and style consistency. The company provides convenience through its online platform and an engaging shopping experience in its brick-and-mortar stores, creating a strong value proposition. With backing from investors like Highland Europe, Me+Em has the potential to scale its model and capture a loyal customer base seeking quality and convenience in fashion.