ManoMano, an online marketplace based in Paris, specializes in DIY, home improvement, and gardening products. By focusing on these niche areas, it offers a broader selection compared to general online retailers or traditional stores. This focus allows ManoMano to cater specifically to DIY enthusiasts and homeowners, providing specialized support and a wide variety of products. The platform's dual B2B and B2C model expands its customer base to both individuals and businesses in the home improvement sector. With strong backing from well-known investors, ManoMano is well-positioned to grow within the competitive e-commerce landscape.