Maison Sport shows strong business potential with its marketplace model, connecting ski instructors directly with learners and eliminating intermediaries like ski schools. Based in London, it offers a flexible and customizable experience by providing various instructor options. This direct approach can lead to lower prices and better quality control, positioning Maison Sport favorably compared to traditional booking methods that often lack choice and incur higher costs. Leveraging advancements in advertising technology and ecommerce, the company effectively reaches and engages its target market. Backed by AlpInvest Partners, Maison Sport is well-positioned to expand its market presence and meet growing consumer demand for convenient and affordable skiing lessons.