Magic, an AI-powered home gym company based in London, shows promise in revolutionizing the fitness industry. Targeting consumers directly, it offers personalized workouts that use AI to adapt to individual progress and ensure correct exercise form. This contrasts with traditional home gym equipment and in-person trainers, which lack the same level of tailored guidance and motivation. Magic's approach could lead to more effective workouts and increased user satisfaction, attracting fitness enthusiasts seeking a smarter, more efficient way to exercise at home.