Goldilock, based in London, offers a unique cybersecurity solution that operates without relying on IP addresses, distinguishing it from traditional IP-based systems. This approach mitigates risks associated with IP-targeted cyberattacks, making it an attractive option for businesses seeking enhanced security. By focusing on a B2B model, Goldilock targets businesses requiring robust cybersecurity measures. Supported by investors like New York Angels and alumni from prestigious institutions, Goldilock could reshape cybersecurity standards, providing a valuable alternative in minimizing exposure to cyber threats.