Genomes, based in London, addresses a critical need in biotech and health tech with its user-owned genomics database platform. Unlike many solutions controlled by third-party companies or research institutions, Genomes allows individuals to own and manage their genomic information, addressing concerns over privacy and data misuse. By focusing on user empowerment, Genomes can attract consumers wary of data privacy issues. Backed by GEM Digital, the company is positioned to challenge traditional genomic data storage models and create a more transparent, user-centric approach to personal genomics.