FitXR, based in London, leverages virtual reality to revolutionize fitness. As a B2C SaaS platform, it targets consumers seeking immersive workout experiences from home. By blending fitness classes with gaming elements, it offers an engagement level that traditional gyms, home workout videos, and conventional fitness apps struggle to match. FitXR's core strength is using VR to create interactive sessions that keep users committed to their fitness journey. This innovative approach places FitXR in a strong position to capture the interest of both fitness enthusiasts and newcomers, offering a distinct advantage over traditional fitness solutions.