Encode, based in London, offers a promising business model by focusing on continuous cyber situational awareness to combat advanced persistent threats (APTs). This proactive approach sets them apart from traditional cybersecurity methods, which often react to breaches only after they occur. In an era where undetected security breaches can lead to significant data loss and financial harm, Encode's continuous monitoring can save businesses from potential crises. Their B2B SaaS model allows businesses to integrate advanced security measures seamlessly and cost-effectively. By staying ahead of threats, Encode provides significant value, especially to large enterprises and government agencies. Backed by Viking Venture, Encode has the financial support and investor confidence to scale and innovate in the competitive cybersecurity landscape.