Day 8, based in London, has substantial potential by addressing a key pain point in the travel tech industry: the fragmented nature of adventure bookings. By centralizing the discovery and booking process, Day 8 saves users time and effort compared to searching multiple websites or booking directly with operators. This improved user experience can attract a large, engaged customer base seeking unique adventures. With its B2C SaaS model, Day 8 can generate steady revenue through subscription fees or booking commissions, positioning it well for growth in the travel market.