CrowdFarming, based in Madrid, uses a B2B marketplace model to connect consumers directly with organic food producers, removing intermediaries and fostering transparency. By bypassing supermarkets and other middlemen, CrowdFarming can potentially offer more competitive prices and enhanced traceability for consumers. This direct connection supports local agriculture and addresses common issues in traditional supply chains, such as lack of transparency and higher costs. Backed by investors like the European Investment Bank and Seaya Ventures, CrowdFarming is well-positioned to disrupt the organic food market by streamlining the supply chain and promoting sustainable agriculture.