Cognism, based in London, offers software designed to enhance sales team efficiency through a subscription-based (SaaS) model that leverages AI and advanced data analytics. The company's software addresses challenges such as slow sales cycles and missed leads common with generic CRM tools and manual data gathering. By accelerating these processes, Cognism can increase user revenue and streamline operations. Supported by investors like AXA Venture Partners and Swisscom Ventures, the company is well-positioned for growth in the B2B sales tech market.