Admix
Seedtable Score
52
Startups
2
Funding Rounds
5
Investors
$32m
Money raised
Overview
Admix, based in London, operates in the growing sector of in-game advertising. By offering a platform that integrates advertisements within video games, Admix stands out against traditional, disruptive methods like banners and pop-ups. Their B2B SaaS model allows efficient scaling. With backing from Notion Capital and Speedinvest, Admix is well-supported for growth. Their approach enhances user experience, potentially leading to higher ad revenue and stronger partnerships within the gaming industry. This innovative focus gives Admix a competitive edge, potentially reshaping how advertising dollars are spent in gaming.
- Website: https://admixplay.com
- Business model: b2b, saas
- Company size: 101 - 251 employees
- Headquarters: London, UK
- Founded: 2017
- Social accounts: Twitter Linkedin
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Investors (5)
Force Over Mass Capital
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DetailsFunding
Funding series
Funding Series Analysis
The company Admix has raised a total of $32m in funding over 2 rounds.
Key Insights:
- Series B: $25m
- Series A: $7m
Admix Series A (2020, $7M)
$7m
Admix Series B (2021, $25M)
$25m