900.care, based in Paris, produces refillable personal care products, catering to the growing consumer demand for eco-friendly solutions. The company's direct-to-consumer online marketplace strategy aligns with trends toward convenient and sustainable shopping. By offering refillable alternatives, 900.care addresses the significant issue of waste from traditional single-use products, appealing to environmentally conscious consumers. Backed by investors like White Star Capital and Lombard Odier, the company is well-positioned to succeed as environmental concerns rise, bolstering its place in the consumer goods sector.